Market Research Report
Malaysia Baby Food
|Published by||GlobalData||Product code||914220|
|Published||Content info||133 Pages
Delivery time: 1-2 business days
|Malaysia Baby Food|
|Published: September 26, 2019||Content info: 133 Pages||
"Malaysia Baby Food" is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Malaysian market.
The number of births in Malaysia has been declining. Although the incidence of poverty has fallen, and a strong economy has made baby food affordable to a growing number of parents, purchases are restricted to the top 60%, mostly living in urban centers. Since 2012, retail sales of baby food have doubled, but consumption has not kept pace with value. The sector is dominated by milks (91% of retail sales), while cereals & dry meals claim a further 6%. Growth has been highest in the tiny wet meals category. Of the main manufacturers, only Nestle produces cereals locally, although large volumes of milks are packaged locally. All ingredients must be halal certified.
Danone has consolidated its lead, ahead of Nestle and FrieslandCampina; together these three account for over 70% of value. The three market leaders and Mead Johnson are strong in the milks category. Nestle also has a firm grip on the cereals category and a growing presence in finger foods. Heinz has a virtual monopoly of wet meals and a strong position in finger foods, but is a minor player overall.
Sales of baby food have been moving towards larger grocery outlets, with modern outlets now taking 76% of sales. The positive economic outlook will lead to increases in most families' incomes and higher retail sales, although consumption growth will be held back by lower birth numbers,
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