Market Research Report
OTT Video Content, Pricing, and Market Opportunity in Africa and the Middle East - 2019
|Published by||GlobalData||Product code||914997|
|Published||Content info||21 Pages
Delivery time: 1-2 business days
|OTT Video Content, Pricing, and Market Opportunity in Africa and the Middle East - 2019|
|Published: September 23, 2019||Content info: 21 Pages||
Technological developments are playing an important role in Over-the-Top (OTT) video consumption and growth in Africa and the Middle East (AME). New technological developments in video streaming and data compression may enable populations in regions with poor infrastructure to view online video content. For instance, V-Nova and Simplestream are to roll out a service in 2019 that should allow people to watch videos, even on 2G networks, with a bit rate of only 100 kilobits per second (Kbps) and just one megabit per second (Mbps) for full HD.
OTT video players face a challenge with a number of AME countries having a relatively low broadband adoption and slow broadband speeds. Fixed and mobile broadband penetration in AME is low in comparison to other regions, reaching an estimated 19% and 53% respectively at the end of 2019. Despite the low broadband penetration, the AME OTT video market will continue to grow as an increasing number of firms, such as Netflix and StarzPlay, offer content viewing offline, as well as better technology to adapt the streaming quality to the customer's data download speed.
In addition to OTT companies improving their own technology, an increasing number of OTT video platforms are setting up alliances with telecom and pay-TV service providers. These partnerships leverage the telco's direct carrier billing (DCB) technology and large subscription base coverage to increase OTT video adoption. DCB technology can make it easy for consumers to subscribe to OTT video services as it allows mobile subscribers to purchase OTT video content without the need for a credit card.
"OTT Video Content, Pricing, and Market Opportunity in Africa and the Middle East - 2019" is a new Telecom Insider Report that offers a detailed analysis of the SVoD video market in Africa and the Middle East. The report analyzes growth opportunities in the SVoD market, looking at the current state of play and examining the main growth drivers.
OTT video content and pricing strategy: This section provides an analysis of key content trends and pricing strategies used by players in the region.
SVoD forecast: This section examines more specifically the region's SVoD subscribers' market trends and forecast for Africa and the Middle East.
Key findings and recommendations - A summary of key findings and a set of recommendations for telecom operators, OTT players, and regulators.