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Market Research Report

Home retail series: UK Homewares - Home decor and accessories, 2019-2024

Published by GlobalData Product code 914999
Published Content info 82 Pages
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Home retail series: UK Homewares - Home decor and accessories, 2019-2024
Published: October 23, 2019 Content info: 82 Pages
Description

The UK: Homewares - Home Decor and Accessories, 2019-2024 report offers comprehensive insight and analysis of the home decor and accessories market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes.

It provides in-depth analysis of the following: the hot issues impacting the market, market sizes and forecasts, retailer profiles, retailer market shares and consumer data. The report focuses on the following sub-categories: pictures & frames, clocks, decorative accessories, vases & bowls, candle holders & lanterns, candles & fragrances and mirrors. Consumer data is based on our 2019 UK home decor and accessories survey, using a panel of 2,000 nationally representative consumers.

The home decor market is set to bounce back in 2019 with total growth of 2.0%, up from last year's growth of just 0.4%. Home decor is providing consumers with an easy and affordable way to improve their homes, the latter of which being of upmost importance due to economic cautiousness and younger demographics with the highest penetration typically earning less per annum than their older counterparts.

Scope:

  • Home decor is less vulnerable than bigger ticket categories such as furniture in period of uncertainty
  • IKEA shows resilience against the rise of discounters
  • More than 1 in 3 shoppers will purchase a candle in 2019
  • Home decor and accessories shoppers are willing to sacrifice quality to save money

Reasons to buy:

  • Discover what will drive growth in the home decor and accessories market out to 2024, to help form an effective growth strategy and target investment to high performance categories.
  • Identify the factors driving growth through the general merchandise channel, and understand what this will mean for other players in the market.
  • Gain a deeper understanding of what is important to home decor and accessories shoppers, allowing you to better target investment to these areas.
  • Understand how penetration in the home decor and accessories market differs by demographic, allowing you to better target ranges.
Table of Contents
Product Code: VR0105HR

Table of Contents

KEY TRENDS

  • Key trends in home decor and accessories:
  • The home decor market is set to bounce back in 2019
  • IKEA shows resilience against the rise of discounters
  • More than 1 in 3 shoppers will purchase a candle in 2019
  • Consumers willing to sacrifice quality to save money
  • Positive correlation between age and penetration
  • Home decor less vulnerable in period of uncertainty
  • The rise of fast fashion attitudes to homewares

THE MARKET

  • Overall sector size and growth
  • Sector size and growth: pictures & frames
  • Sector size and growth: clocks
  • Sector size and growth: decorative accessories
  • Sector size and growth: vases & bowls
  • Sector size and growth: candle holders & lanterns
  • Sector size and growth: candles & fragrances
  • Sector size and growth: mirrors
  • Online dynamics
  • Channels of distribution

THE RETAILERS

  • Market shares
  • Retailer profiles
  • IKEA
  • Dunelm
  • The Range
  • B&M
  • Next
  • ASDA
  • Wilko
  • TK Maxx
  • Tesco
  • Home Bargains

THE CONSUMER

  • Penetration and profiles
  • Net agreement statements
  • Research process
  • Purchase motivation
  • Popular trends
  • Purchase frequency
  • Factors of importance
  • Average spend
  • Retailer usage
  • Considered to used conversion rates
  • Drivers of retailer choice
  • Things retailers should improve on
  • Channel usage
  • Opinions on online purchasing
  • Online purchasing satisfaction
  • Views prior to purchase
  • Views on shopping for candles and home fragrances

METHODOLOGY

  • Market sizing

List of Tables

  • Category growth and size by sub-category, 2019-21e
  • Channels of distribution, 2019e and 2024e
  • Penetration by product, 2019
  • Purchase motivations, 2019
  • Purchase motivations by sub-category, 2019
  • Average spend by subcategory, 2019
  • Average spend by product, 2019
  • Retailer usage by subcategory, 2019
  • Considered, visited and used and conversion rates, 2019
  • Retailer usage by demographic, 2019
  • Drivers of retailer choice by retailer, 2019
  • Things retailers should improve on by retailer, 2019

List of Figures

  • Market size - total market, 2018-24e
  • Market growth - total market, 2018-24e
  • Market volume growth - total market, 2018-24e
  • Market inflation growth - total market, 2018-24e
  • Market size - pictures & frames, 2018-24e
  • Market growth - pictures & frames, 2018-24e
  • Market size - clocks, 2018-24e
  • Market growth - clocks, 2018-24e
  • Market size - decorative accessories, 2018-24e
  • Market growth - decorative accessories, 2018-24e
  • Market size - vases & bowls, 2018-24e
  • Market growth - vases & bowls, 2018-24e
  • Market size - candle holders & lanterns, 2018-24e
  • Market growth - candle holders & lanterns, 2018-24e
  • Market size - candles & fragrances, 2018-24e
  • Market growth - candles & fragrances, 2018-24e
  • Market size - mirrors, 2018-24e
  • Market growth - mirrors, 2018-24e
  • Category growth and size by sub-category, 2019-21e
  • Online market size and penetration, 2018-24e
  • Online and offline market growth, 2018-24e
  • Channels of distribution, 2019e and 2024e
  • Top 10 home decor and accessories retailers, 2019
  • Change in share among top ten home decor and accessories retailers on 2018
  • Home decor and accessories market share for IKEA, 2017-19e
  • Retailer demographics for IKEA, 2019
  • Customer share for IKEA, 2019
  • Home decor and accessories market share for Dunelm, 2017-19e
  • Retailer demographics for Dunelm, 2019
  • Customer share for Dunelm, 2019
  • Home decor and accessories market share for The Range, 2017-19e
  • Retailer demographics for The Range, 2019
  • Customer share for The Range, 2019
  • Home decor and accessories market share for B&M, 2017-19e
  • Retailer demographics for B&M, 2019
  • Customer share for B&M, 2019
  • Home decor and accessories market share for Next, 2017-19e
  • Retailer demographics for Next, 2019
  • Customer share for Next, 2019
  • Home decor and accessories market share for ASDA, 2017-19e
  • Retailer demographics for ASDA, 2019
  • Customer share for ASDA, 2019
  • Home decor and accessories market share for Wilko, 2017-19e
  • Retailer demographics for Wilko, 2019
  • Customer share for Wilko, 2019
  • Home decor and accessories market share for TK Maxx, 2017-19e
  • Retailer demographics for TK Maxx, 2019
  • Customer share for TK Maxx, 2019
  • Home decor and accessories market share for Tesco, 2017-19e
  • Retailer demographics for Tesco, 2019
  • Customer share for Tesco, 2019
  • Home decor and accessories market share for Home Bargains, 2017-19e
  • Retailer demographics for Home Bargains, 2019
  • Customer share for Home Bargains, 2019
  • Overall penetration for Home decor and accessories, 2019
  • Profile by demographic for Home decor and accessories, 2019
  • Penetration by region for Home decor and accessories, 2019
  • Overall penetration for pictures & frames, 2019
  • Profile by demographic for pictures & frames, 2019
  • Penetration by region for pictures & frames, 2019
  • Overall penetration for clocks, 2019
  • Profile by demographic for clocks, 2019
  • Penetration by region for clocks, 2019
  • Overall penetration for Decorative accessories, 2019
  • Profile by demographic for Decorative accessories, 2019
  • Penetration by region for Decorative accessories, 2019
  • Overall penetration for vases & bowls, 2019
  • Profile by demographic for vases & bowls, 2019
  • Penetration by region for vases & bowls, 2019
  • Overall penetration for candle holders & lanterns, 2019
  • Profile by demographic for candle holders & lanterns, 2019
  • Penetration by region for candle holders & lanterns, 2019
  • Overall penetration for candles & fragrances, 2019
  • Profile by demographic for candles & fragrances, 2019
  • Penetration by region for candles & fragrances, 2019
  • Overall penetration for mirrors, 2019
  • Profile by demographic for mirrors, 2019
  • Penetration by region for mirrors, 2019
  • Opinions on Home decor and accessories, 2019
  • Research process, 2019
  • Popular home decor trends, 2019
  • Frequency of purchase, 2019
  • Interaction with staff, 2019
  • Factors of importance for Home decor and accessories, 2019
  • Retailer usage for overall Home decor and accessories, 2019
  • Drivers of retailer choice for Home decor and accessories, 2019
  • Things retailers should improve on for Home decor and accessories, 2019
  • Channel usage when researching for overall Home decor and accessories, 2019
  • Store type used for browsing and research for overall Home decor and accessories, 2019
  • Device used for online browsing and research for overall Home decor and accessories, 2019
  • Channel usage when purchasing overall Home decor and accessories, 2019
  • Store type used for purchasing overall Home decor and accessories, 2019
  • Device used for purchasing overall Home decor and accessories, 2019
  • Online fulfilment for overall Home decor and accessories, 2019
  • Net agreement statements for online purchasing, 2019
  • Satisfaction with various components of online fulfilment for overall Home decor and accessories, 2019
  • Views prior to purchase, 2019
  • Popular candle and home fragrance scents, 2019
  • Shopper willingness to purchase different fragrances for different rooms, 2019
  • Importance of candle burn time, 2019
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