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Market Research Report

Cigarettes in Italy, 2019

Published by GlobalData Product code 915659
Published Content info 78 Pages
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Cigarettes in Italy, 2019
Published: October 31, 2019 Content info: 78 Pages
Description

Cigarettes in Italy, 2019 is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Italian tobacco market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2028.

The Italian cigarette market is one of the largest in Western Europe, although sales have recently seen a decline. Volumes stood at 72 billion pieces in 2016 and were forecast at 69.7 billion pieces in 2017. This is 3.2% down on 2016 and 23.3% below its level in 1990. Until recently, Italy was one of the most buoyant cigarette markets in Western Europe. Consumption had been fairly stable during much of the 1990s and experienced a significant upturn from 1998 onwards. Duty-paid consumption was in the bracket of 101 billion pieces annually from 2000 to 2003, but after a relatively stable period it began to decline as a result of rising prices and new anti-smoking measures, which reduced consumption to a low of 92.8 billion pieces in 2005.

Although 2006 saw a small recovery in volumes, the impact of tax and price increases caused consumption to drop by 1.1% back to 92.8 billion pieces in 2007, with a 0.9% decline recorded in 2008. Further price increases and a deteriorating economic climate led to decreases in duty paid volumes, with a sharp fall in 2012 (7.9%) and 2013 (6%).

Scope

  • RYO and MYO are growing markets, with RYO volumes reaching the equivalent of 5.1 billion pieces in 2017 and the equivalent of 5.3 billion pieces in 2018.
  • According to KPMG, Regina accounted for approximately 15% of illegal volumes in 2017, followed by Marlboro (8%), Marble, and Rothmans (both 5%).
  • Italy had 13,850 vending machines for cigarettes in 2013.
  • No minimum duty is understood to be being applied to cigarettes as of March 2019.

Reasons to buy

  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning.
  • The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.
Table of Contents
Product Code: CG0648MR

Table of Contents

List of Tables

List of Figures

1. Overview

2. Market Size

3. Market Structure

4. Manufacturers & Brands

5. Taxation & Retail Prices

  • 5.1. Taxation
  • 5.2. Retail Prices

6. The Smoking Population

7. Production & Trade

  • 7.1. Production
  • 7.2. Imports
  • 7.3. Exports

8. Operating constraints

  • 8.1. Advertising Restrictions
  • 8.2. Health Warnings/Labelling Requirements
  • 8.3. Other Restrictions

9. Company Profiles

  • 9.1. BAT Italia SpA

10. Prospects & Forecasts

11. Appendix

  • 11.1. What is this Report About?
  • 11.2. Time Frame
  • 11.3. Product Category Coverage
  • 11.4. Methodology
  • 11.5. About GlobalData
  • 11.6. Disclaimer
  • 11.7. Contact Us

List of Tables

  • Table 1: Cigarette Consumption, 1990-2018
  • Table 2: Cigarette & RYO Sales, 2000-2018, Billion Pieces
  • Table 3: Per Capita Consumption, 1990-2018
  • Table 4: Consumption including illegal supplies 1990-2018, Billion Pieces
  • Table 5: Retail Sales Value, 1990-2018, Billion Pieces
  • Table 6: Imports by Country of Origin, Volume, 2007-2017, %
  • Table 7: Cigarette Sales by Price Sector, 2009-2011%
  • Table 8: Cigarettes Sales by Price Sector, 2013-2014, %
  • Table 9: Manufacturer Sales, Million Pieces, 2000-2018
  • Table 10: Manufacturer Sales Shares, %, 2000-2018
  • Table 11: Brand Family Shares, % Volume, 2008-2017
  • Table 12: Cigarette Brand Numbers, 2002-2011
  • Table 13: Cigarette Brand Numbers, Index, 2002-2011
  • Table 14: The Structure of Taxation, 2009-2019
  • Table 16: Retail Price Trends, Most Popular Price Category, 1990-2019
  • Table 17: Retail Prices: Leading Brand Families, €, 2006-2018
  • Table 18: Retail Prices: Selected Brands, €, 2006-2019
  • Table 19: Retail Prices, June 2019
  • Table 20: Smoking Population, 1990-2018
  • Table 21: Smoking Population by Age & Gender, 2001, 2003, 2008 & 2013, % Breakdown
  • Table 22: Smoking Population by Broad Age Band & Gender, 2001 and 2015, % Breakdown
  • Table 23: Prevalence of Cigarette Smoking by Region & Gender, %, 2009
  • Table 24: Smoking Prevalence by Region, %, 2001-2005
  • Table 25: Daily Cigarette Consumption, %, 1998-2003
  • Table 26: Production of Cigarettes, 1990-2016
  • Table 27: Imports of Cigarettes, 1990-2018
  • Table 28: Imports of Cigarettes by Country of Origin, Volume, 2008-2018, Million Pieces
  • Table 29: Exports of Cigarettes, 1990-2018
  • Table 30: Company profile: BAT Italia SPA
  • Table 31: Consumption Forecasts, 2018-2028, Million pieces

List of Figures

  • Figure 1: Methodology
  • Figure 2: Global Data at a Glance
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