Market Research Report
Tourism Destination Market Insights: Japan (2019) - Analysis of source markets, infrastructure and attractions, and risks and opportunities
|Published by||GlobalData||Product code||915745|
|Published||Content info||35 Pages
Delivery time: 1-2 business days
|Tourism Destination Market Insights: Japan (2019) - Analysis of source markets, infrastructure and attractions, and risks and opportunities|
|Published: November 1, 2019||Content info: 35 Pages||
This insight report includes an analysis of source markets, infrastructure and attractions, and assesses the risks and opportunities for Japan as a destination market.
In being the world's fastest growing travel destination, Japan has become the world's 11th most visited country.
Japan National Tourism Organisation (JNTO) released a strategy to further boost the economy. The strategy aims to increase international visitors to 40 million by 2020 and to 60 million by 2030.
City breaks and cultural tourism are the most popular types of travel into and around Japan. However, with Japan hosting major sporting events, there is potential for sport tourism to become a big market. There has been a development in ski tourism as well.
Overtourism is currently impacting the image of Japan as popular tourist destinations are overcrowded and Kyoto has featured in world news for this issue. Additionally, disputes with China over islands are causing arrivals from this huge source market to slow down and GlobalData's forecasts reflect this.