Market Research Report
Virtual Reality in Travel & Tourism - Thematic Research
|Published by||GlobalData||Product code||916564|
|Published||Content info||43 Pages
Delivery time: 1-2 business days
|Virtual Reality in Travel & Tourism - Thematic Research|
|Published: October 30, 2019||Content info: 43 Pages||
Personalization is a theme which is growing in importance within the tourism industry; because of this, more companies are realizing the potential of Virtual Reality (VR) in terms of creating bespoke marketing campaigns for aspiring travelers, instead of viewing it as a gimmick.
This thematic research report takes an in-depth look at the theme of VR and the impact it has on the tourism industry. The report covers both positive and negative trends which the technology has created in the industry and in general. Insight into business and consumer attitudes on VR and a unique thematic analysis on the impact of the technology is provided, including recommendations for travel & tourism companies. Additionally, we highlight the tourism companies involved with utilizing VR in their operations.
"VR offers the potential to create substitute experiences that may be extremely useful for heritage and natural preservation" - Ralph Hollister - Travel & Tourism Associate Analyst, GlobalData
The technology is currently being focused on in the pre-travel stage of the tourist journey due to the aesthetic appeal it can provide, which coincides well with marketing operations. VR also has the potential to impact the tourist's experience post-trip, which is a stage in the tourist journey that is still relatively untouched by the impact of VR.
Intermediaries and online travel companies are starting to explore virtual booking interfaces that can be experienced through a headset, relinquishing the need for a computer mouse or touch screen during the booking process.
5G will enable historic and heritage attractions to be brought back to life, and potentially create tourism surges in destinations which contain them. As mentioned previously, this updated technology offers high bandwidth, low latency and edge computing that provides complex overlays and animations that helps to bring to life historic attractions that have now become dilapidated over time or have diminished completely.
As Gen Z becomes older and starts to occupy higher paid positions within organizations, their spending power will increase and their stronger preference for VR technology will mean that tourism organizations will have to increase VR's involvement in their offerings, especially in the marketing process.