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Market Research Report

Impact of Online Travel - Thematic Research

Published by GlobalData Product code 919459
Published Content info 32 Pages
Delivery time: 1-2 business days
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Impact of Online Travel - Thematic Research
Published: November 26, 2019 Content info: 32 Pages

In order to succeed within today's travel industry, the importance of holding an online platform could not be more crucial. Global online travel agent market value is forecast to reach US$372bn by 2023 in comparison to US$258bn in 2018. Evolving consumer attitudes are driving the increasing power behind the online travel industry. All destinations, whether identified as technologically advanced or still a developing economy are gradually adapting to online travel trends.

The UK is one of the most technologically advanced destinations and the growth rates for Online Travel Agents (OTA) market value is over double the rates for in-store travel agents during 2018 to 2023. In the UK, 2018 marked the year when the market value of Online Travel Agents (OTA's) overtook in-store travel agents. Online Travel Agents (OTA) had a CAGR of 2.6% while in-store travel agents had a CAGR of 0.8%.

Online Travel Agents (OTA's) are now the most typically booked provider with close to 39% of UK travelers using an Online Travel Agents (OTA) in 2019. Travelers can now generally handle all aspects of the booking themselves. Pre-booking, arranging accommodation, hotels, transport, in-destination navigation and post vacation reviews highlight that the 21st century traveler is not only more independent, but also more powerful than ever before.

With the devastating collapse of Thomas Cook earlier this year, the UK travel market experienced a mighty blow. One of the key factors that contributed to the companies collapse looks to lack of innovation and investment in online travel trends. Hays Travel has now overtaken a large majority of their in-store agencies. However, in order to be a success, the agency needs to ensure that continual innovation and digitization are at the core of strategies in order to engage the UK traveler market as the market value of Online Travel Agents (OTA's) continues to expand over in-store travel agents.

The research report "Impact of Online Travel - Thematic Research" takes an in-depth look at the theme of Online Travel including the major impacts it will have on the industry, across the key players and tourists. This report analyzes the key trends within online travel, and then presents an array of case studies, observing the impacts and offering recommendations for travel & tourism companies. In addition, the major companies that are and have been involved within online travel are then discussed.


  • This thematic report provides an overview of the effect of online travel across tourists and travel providers today.
  • The key trends within this theme are identified relating to other themes such as the personalization and the experience economy, but also specific to online travel.
  • Several case studies are included to analyze both the positive and negative impact of online travel across a variety of tourism providers including tour operators, accommodation providers, airlines and destinations.
  • Our unique thematic analysis then dives deep into the development of online travel, views surrounding this theme and identifies that all destinations whether identified as technologically advanced or still a developing economy, are gradually adapting to online travel trends.
  • Companies that dominate the online travel industry are then listed including the likes of Expedia, BookingHoldings and AirBnb.

Reasons to buy

  • Understand the online travel industry through accessing the impacts and observing case studies identifying the key leaders, those who are likely to disrupt and those who fell behind.
  • Assess the relationship that destinations, airlines and tour operators have with Online Travel Agents (OTA's) and discover the reasons why one needs the other to survive.
  • Discover how to develop an online travel presence through an array of recommendations and assess all the implications that may be involved.
  • GlobalData's thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.
Table of Contents
Product Code: GDTT-TR-S024

Table of Contents

  • Players
  • Trends
    • Trends within travel and tourism
  • Case studies
    • Thomas Cook
    • Airbnb
    • AirAsia
    • Lonely Planet
    • easyJet
    • Moroccan National Tourism Office
  • Analysis of online travel
    • Timeline
  • Mergers and acquisitions within tourism
  • Online market value analysis by geographical location
    • UK
    • US
    • India
    • China
    • Mexico
    • Russia
  • Impact on Travel and Tourism
    • Recommendations for the Travel and Tourism sector
  • Value Chain
    • Third-party
    • Direct suppliers
    • Ancillary suppliers
  • Companies
  • Glossary
  • Appendix: Our thematic research methodology
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