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Market Research Report

Top 10 Trending Ingredients in 2020: Ingredient Insights

Published by GlobalData Product code 927249
Published Content info 39 Pages
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Top 10 Trending Ingredients in 2020: Ingredient Insights
Published: February 14, 2020 Content info: 39 Pages

Top 10 Trending Ingredients in 2020: Ingredient Insights identifies 10 ingredients that are expected to be on-trend in 2020.

Ingredient trends are driven by multiple factors including: health and wellbeing, heritage and exoticism, aestheticism, and the ingredients' ability to replace other ingredients that have received backlash for an unhealthy or unsustainable image. Unusual flavors, fragrances, or colors can also attract novelty-seeking consumers towards certain ingredients.


  • The 10 ingredients identified are: cannabidiol (CBD), ube, mushroom, pea, watermelon, tiger nut, probiotics, yuzu, bamboo, and turmeric.
  • Many consumers are inclined to buy beauty and grooming products that contain "natural" ingredients.
  • 55% of global consumers find soft drinks with novel or unusual flavors somewhat or very appealing.

Reasons to buy

  • Gain insight into consumer trends and perceptions towards ingredients that are anticipated to be on-trend in 2020.
  • Identify new and emerging ingredients to remain competitive in your industry.
  • Discover the latest innovations and learn from what other brands are doing to address demand for trendy ingredients.
Table of Contents
Product Code: CS2002CC

Table of Contents

1. What drives a trending ingredient?

2. Cannabidiol (CBD)

3. Pea

4. Watermelon

5. Mushroom

6. Tiger nut

7. Ube

8. Probiotics

9. Bamboo

10. Yuzu

12. Appendix

11. Turmeric

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