Market Research Report
How Customers Purchase Private Medical Insurance 2019
|Published by||GlobalData||Product code||937690|
|Published||Content info||30 Pages
Delivery time: 1-2 business days
|How Customers Purchase Private Medical Insurance 2019|
|Published: May 12, 2020||Content info: 30 Pages||
Customers purchasing private medical insurance (PMI) in 2019 were influenced by various factors, including their individual financial interests, the incidents prompting them to purchase cover, and the different product features they sought. Providers need to understand the needs and interests of the consumer and the factors that are essential to them in order to effectively define common buying channels, model attractive PMI products, and market these products efficiently to existing and potential customers.
This report explores the attitudes, behaviors, and preferences of customers who purchased a private medical insurance policy in the last 12 months. It explores distribution and the purchasing journey, policy purchase triggers, the financial concerns of customers, and brand selection. It also sizes the medical expenses market.