Market Research Report
How Customers Purchase Term Assurance 2019
|Published by||GlobalData||Product code||937698|
|Published||Content info||28 Pages
Delivery time: 1-2 business days
|How Customers Purchase Term Assurance 2019|
|Published: May 18, 2020||Content info: 28 Pages||
This report examines the attitudes, behaviors, and preferences of customers who purchased a term assurance policy in the last 12 months. It explores distribution and the purchasing journey, policy purchase triggers, the financial concerns of customers, perceptions around activity trackers, and brand selection. It also sizes the term assurance market using data from the Association of British Insurers.
The attitudes, preferences, and behaviors of customers purchasing term assurance in the past 12 months differed depending on whether the policy purchased was linked to a mortgage or not. This affects factors including whether they purchased independently or with advice, what triggered them to purchase a policy, their top financial concerns, and the product features they sought.