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Fashion Retailers Reaction to COVID-19: Coronavirus (COVID-19) Case Study

Published by GlobalData Product code 937707
Published Content info 10 Pages
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Fashion Retailers Reaction to COVID-19: Coronavirus (COVID-19) Case Study
Published: April 4, 2020 Content info: 10 Pages
Description

This brief looks at how some fashion retailers and brands have reacted during the crisis with the take outs other businesses can use to devise their own strategies.

Identifying and learning from fashion retailers' strategies during the peak of the Coronavirus outbreak

Scope

  • Giorgio Armani livestreamed its Milan Fashion Week show as a protective measure against COVID-19
  • Les Petits Joueurs turns to virtual showrooms to engage customers
  • Use of digital medium to sell and promote products through virtual fitting and products launch

Reasons to Buy

  • This brief looks at how some fashion retailers and brands have reacted during the crisis with the take outs other businesses can use to devise their own strategies.
Table of Contents
Product Code: GDRT0032GIR

Table of Contents

  • Case Study: Fashion Retailers Reaction to COVID-19
  • COVID-19 Case Study: Giorgio Armani
  • COVID-19 Case Study: Les Petits Joueurs
  • COVID-19 Case Study: Zalora
  • COVID-19 Case Study: Wittner, Intimo and Jaggad

Appendix

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