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Market Research Report

Poland Baby Food, 2020

Published by GlobalData Product code 939335
Published Content info 133 Pages
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Poland Baby Food, 2020
Published: April 28, 2020 Content info: 133 Pages
Description

Poland Baby Food, 2020 is an analytical report by Global Data which provides extensive and highly detailed current and future market trends in the Poland market.

The number of births has fluctuated recently, but despite recording an increase in 2016 and 2017, birth levels have once again fallen in 2019. Disposable income per head has been rising, but remains much lower in Poland than in Western Europe. Income levels are considerably higher in urban areas, particularly in Warsaw, than in rural areas and the less developed eastern areas of the country. Total consumption of baby food is high on a per capita basis, although milk sales have been hampered by high initial rates of breastfeeding. Poland has been among the fastest-growing economies in the European Union (EU). Sales have been on a generally upward trajectory, but have been hampered by a baby population which has not increased significantly since 2013.

The number of births has fluctuated recently, but despite recording an increase in 2016 and 2017, birth levels have once again fallen in 2019. Disposable income per head has been rising, but remains much lower in Poland than in Western Europe. Income levels are considerably higher in urban areas, particularly in Warsaw, than in rural areas and the less developed eastern areas of the country. Total consumption of baby food is high on a per capita basis, although milk sales have been hampered by high initial rates of breastfeeding. Poland has been among the fastest-growing economies in the European Union (EU). Sales have been on a generally upward trajectory, but have been hampered by a baby population which has not increased significantly since 2013.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.

Scope

  • The volume sales increased by 7.4% from 2013 to 2019, reaching 43,145 tons in 2019. Per capita consumption (per baby 0-36 months) rose to 36.7kg, a 5% increase over 2013. The value sales rose by 13.2% from 2013 to 2019 to PNZL1.38 billion. Wet meals and milks saw significant increases of over 20%, but sales of drinks declined, while cereals remained stable.
  • In terms of value, milks accounted for 47.6% of retail sales in 2019, well ahead of wet meals, the second-largest category. Cereals claimed 16.2% of retail sales in 2019, and drinks the remaining 11.6%, although this latter category is swollen by consumption of juices by older children.
  • Both the main companies Danone and Nestle active in the sector manufacture in Poland. Danone manufactures some Bebilon milks and most of its Bebiko cereals and savory wet meals locally, while Nestle manufactures most of its cereals, and all of its Gerber wet meals and drinks, in Poland.
  • Poland is a net exporter of baby food. It exported 60,458 tons of milks & cereals in 2018, worth €231.5 million, an increase of 343% since 2012.
  • The Polish baby food market is dominated by two suppliers: Danone and Nestle, with a combined share of 82-83% of both volume and value in 2019. The only other company of significance is Hipp, although with just 10.2% of value sales it remains a long way behind the two market leaders..
  • all categories of the sector, with the exception of drinks, will grow up to 2025. By 2025, total sector volume will stand at 44,465 tons, 3.1% up on 2019. Retail sales are forecast to increase by 15% from 2019 to 2025, with strong growth in wet meals, as well as milks. Per capita consumption of baby food (babies aged 0-36 months) is forecast to stand at 42.1kg in 2025, 12% higher than in 2019.

Reasons to Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
Product Code: BF291MR

Table of Contents

  • Introduction
  • Executive Summary
  • Definitions
  • Background
  • Births
  • The Consumer
  • Socio-Demographic Trends
  • Working Women
  • Regulations
  • Breastfeeding Trends
  • Overview
  • Manufacturer Shares
  • Category Analysis
  • Baby Milks
  • Baby Cereals
  • Meals
  • Drinks
  • Finger Foods
  • Production and Trade
  • Production
  • Imports
  • Exports
  • Company Profiles
  • Nutricia Polska Sp. z o.o.
  • Nestle Polska Sp. z o.o.
  • Hipp Polska
  • Humana Poland Sp z.o.o
  • Other Manufacturers
  • Distribution
  • Baby Food Retailing
  • Economic Background
  • Economic Background
  • Key Macroeconomic Forecast
  • Prospects and Forecasts
  • Birth & Population Projections
  • Forecast Overview
  • Future Trends

Appendix

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