Austria Cards and Payments - Opportunities and Risks to 2027

Abstract

GlobalData's 'Austria Cards and Payments - Opportunities and Risks to 2027' report provides detailed analysis of market trends in the Austrian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cash, cards, credit transfers, direct debits and cheques during the review-period (2019-23e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2023e-27f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together GlobalData's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

The report provides top-level market analysis, information and insights into the Austrian cards and payments industry, including -

• Current and forecast values for each market in the Austrian cards and payments industry, including debit, and credit cards
• Detailed insights into payment instruments including cash, cards, credit transfers, direct debits and cheques. It also, includes an overview of the country's key alternative payment instruments.
• Ecommerce market analysis.
• Analysis of various market drivers and regulations governing the Austrian cards and payments industry.
• Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• The competitive landscape of the Austrian cards and payments industry.

Scope

• Despite being a cash-dominated society, COVID-19 has resulted in a significant shift in consumer preference towards cashless methods of payment in Austria. In March 2023, Mastercard partnered with Austrian Bundesliga football club LASK to launch a cashless payment solution in LASK Raiffeisen Arena, allowing fans to make payments using cards, smartphones, and wearables. Similar solutions had previously been rolled out by Mastercard in the stadiums of Red Bull Salzburg and FK Austria Vienna.
• In addition to traditional card issuers, digital-only banks are making their mark in the country's payment card space. In October 2021, UK-based fintech company Revolut started operating as a bank in Austria. The company offers a wide range of products and services, including euro-denominated bank accounts, debit cards, and P2P payments. It also offers the <18 bank account for children aged six to 17, which includes a debit card. The customer's parents or guardians can keep track of their child's spending and saving via the app.
• Alternative payment solutions are being introduced in Austria. RaiPay is a mobile wallet launched by Raiffeisen Bank in Austria in March 2023. The solution enables users to make contactless payments using mobile devices. The solution also allows users to make P2P fund transfers as well as cardless cash withdrawals from contactless-enabled ATMs. Users can make payments at stores by waiving their NFC-enabled phone over a contactless POS terminal. The service is only available for Raiffeisen Bank card holders.

Reasons to Buy

• Make strategic business decisions, using top-level historic and forecast market data, related to the Austrian cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities in the Austrian cards and payments industry.
• Assess the competitive dynamics in the Austrian cards and payments industry.
• Gain insights into marketing strategies used for various card types in Austria.
• Gain insights into key regulations governing the Austrian cards and payments industry.