GlobalData's 'Austria Cards and Payments - Opportunities and Risks to 2026' report provides detailed analysis of market trends in the Austrian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cash, cards, credit transfers, direct debits and cheques during the review-period (2018-22e).
The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2022e-26f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.
The report brings together GlobalData's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.
The report provides top-level market analysis, information and insights into Austria's cards and payments industry, including -
- Current and forecast values for each market in Austria's cards and payments industry, including debit, credit and charge cards
- Detailed insights into payment instruments including cash, cards, credit transfers, direct debits and cheques. It also, includes an overview of the country's key alternative payment instruments.
- Ecommerce market analysis.
- Analysis of various market drivers and regulations governing Austria's cards and payments industry.
- Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
- Comprehensive analysis of consumer attitudes and buying preferences for cards.
- The competitive landscape of Austria's cards and payments industry.
- Contactless payments are gaining popularity in Austria and are mainly used for low-value retail purchases. In 2022, the number of payment cards that support contactless was estimated at 13.3 million - up significantly from 11.6 million in 2018 at a review-period CAGR of 3.5%. All of Austria's major banks offer contactless debit cards. Meanwhile, amid the COVID-19 pandemic, the contactless payment limit was increased from EUR25 ($28.44) to EUR50 ($56.88), effective from April 2, 2020, in a bid to drive cashless and contact-free payment..
- Commercial banks in Austria face competition from non-banking companies in the credit financing space. Germany-based corporate credit card company Pliant expanded into the Austrian market in January 2022. Its corporate credit cards are mainly targeted at companies with high credit card spending, regardless of the number of employees. Pliant's cards include a credit limit of up to EUR1 million ($1.1 million).
- Payment solutions that offer convenience and security are increasingly gaining prominence in Austria. Click to Pay with Visa is an online payment solution launched in Austria in June 2021. This new solution replaces Visa Checkout and is designed to provide a simple and secure online and in-app checkout experience to consumers. It does this by eliminating the need to manually enter payment and other personal details each time users place an order, enabling customers to complete transactions with a single click. Meanwhile, Google Pay was launched in Austria in September 2021. The solution enables users to make contactless in-store and online payments using their smartphones.
Reasons to Buy
- Make strategic business decisions, using top-level historic and forecast market data, related to Austria's cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities in Austria's cards and payments industry.
- Assess the competitive dynamics in Austria's cards and payments industry.
- Gain insights into marketing strategies used for various card types in Austria.
- Gain insights into key regulations governing Austria's cards and payments industry.