Market Research Report
Product Choices and Preferences during COVID-19 Lockdown for weeks 1-10 (Consumer Survey Insights)
|Published by||GlobalData||Product code||948206|
|Published||Content info||25 Pages
Delivery time: 1-2 business days
|Product Choices and Preferences during COVID-19 Lockdown for weeks 1-10 (Consumer Survey Insights)|
|Published: June 23, 2020||Content info: 25 Pages||
This report is part of the GlobalData COVID-19 Consumer Insight series, which tracks changes in consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. The consumer insight offered throughout the report is drawn from GlobalData's Coronavirus (COVID-19) Tracker Consumer Survey, a weekly survey that was carried out in 11 countries starting from March 25 2020.
This report focuses on how consumers product choices have changed across the 10 weeks covered by the COVID-19 consumer tracker. The focus of consumer purchasing choices has shifted across the weeks, as an interest in more indulgent products is growing. These are being used as coping mechanisms by consumers as a way to distract or fill time. This report investigates what products are considered a necessity or non-essential across the following categories: beverages, dairy products, personal care, food and household products.