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Market Research Report

Thailand Soups - Market Assessment and Forecasts to 2024

Published by GlobalData Product code 951699
Published Content info 98 Pages
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Thailand Soups - Market Assessment and Forecasts to 2024
Published: July 22, 2020 Content info: 98 Pages

Thailand soups sector is led by the dried soup (mixes) category in the value terms in 2019 and category is expected to register the fastest value growth during 2019-2024. Hypermarkets & supermarkets is the leading channel for distribution of soups in the country. Flexible packaging is the most commonly used pack material in Thai soups sector. Campbells Soup Company, Unilever, and Ajinomoto Group are the leading players in the sector.

This report on the Soups sector in Thailand provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

What else is contained?

  • Sector data: Overall sector value and volume data with growth analysis for 2014-2024
  • Category coverage: Value and growth analysis for ambient soup, chilled soup, dried soup (mixes), frozen soup and UHT soup with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024
  • Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2019
  • Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, food & drinks specialists, hypermarkets & supermarkets, e-retailers, "dollar stores", variety stores & general merchandise retailers other general retailers.
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, bag/sachet, tub, stand up pouch, carton - folding, can, bottle, carton - liquid and other pack type, closure type for: screw top, prize off, twist off, lever closure, foil, film and other closure types, primary outer types for: carton - folding, sleeve and shrink wrap.


  • Both per capita consumption and per capita expenditure of soups was lower in Thailand than the global and regional levels in 2019
  • Per capita consumption of ambient soup was highest compared to the other categories in Thailand soups sector in 2019
  • Hypermarkets & supermarkets is the leading distribution channel in the Thai soups sector
  • Private labels are growing at a higher CAGR than brands in the Thai soups sector
  • Flexible packaging is the commonly used pack material in the Thai soups sector.

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Table of Contents
Product Code: GDCS6198MF

Table of Contents

Table of Contents

Report scope

Executive summary

Part 1:Market Environment

  • Value and volume share of Thailand in the global and Asia-Pacific markets
  • Growth analysis of Thailand compared to other leading countries in the Asia-Pacific market
  • PCC and PCE of Thailand compared to global and Asia-Pacific market

Part 2: Sector Deep Dive

  • Thailand soups sector snapshot
  • Market size analysis
  • Demand for premium products
  • Cross-category comparison -value growth analysis and category winners and losers
  • Cross-category comparison -volume growth analysis and category winners and losers

Part 3: Category DeepDive

  • Per capita consumption analysis by category
  • Market size analysis-category: ambient soup
  • Market size analysis-category: chilled soup
  • Market size analysis -category: dried soup (mixes)
  • Segment-level analysis (in value terms) -dried soup (mixes)
  • Segment-level analysis (in volume terms) -dried soup (mixes)
  • Market size analysis-category: frozen soup
  • Market size analysis-category: UHT soup

Part 4: Distribution Analysis33-

  • Channel share analysis

Part 5: Competitive Environment

  • Leading companies value and volume share
  • Brand share analysis of top five companies
  • Brand share analysis of top five companies by category
  • Private label share analysis by category
  • Growth of private labels compared to branded products
  • Degree of consolidation/fragmentation by category

Part 6: Health & Wellness Analysis

  • Health & wellness analysis by category
  • Health & wellness analysis by product attributes
  • Health & wellness analysis by consumer benefits
  • Cross category comparison-products with H&W Vs. non H&W claims

Part 7: Packaging Analysis

  • Pack material growth analysis
  • Pack type growth analysis
  • Closure type growth analysis
  • Primary outer type growth analysis

Part 8: Macroeconomic Analysis

  • GDP growth and inflation
  • Population growth
  • Labor market trend
  • Economic summary, labor market trends, and demographic trends
  • Thailand risk index (GCRI) 2019
  • Thailand risk analysis -compared to global and Asia-Pacific markets
  • Methodology
  • Definitions


List of Tables

List of Tables

  • Leading value categories
  • Fastest-growing segments (value), 2019
  • Cross-category comparison -by value (2014-2024)
  • Cross-category comparison -by volume (2014-2024)
  • Per capita consumption (by category), Thailand compared to Asia-Pacific and glo

List of Figures

List of Figures

  • Value and volume share of Thailand in the global and Asia-Pacific soups sector, 2019-2024
  • Thailand compared to the other top countries in terms of market share, growth, and competitive landscape
  • PCC comparison -Thailand, Asia-Pacific, and
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