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Market Research Report

Turkey Soups - Market Assessment and Forecasts to 2024

Published by GlobalData Product code 951700
Published Content info 87 Pages
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Turkey Soups - Market Assessment and Forecasts to 2024
Published: July 22, 2020 Content info: 87 Pages

Turkey soups sector is led by the dried soup (mixes) category in the both value and volume terms in 2019, and it is also expected to register the fastest value and volume growth during 2019-2024. Hypermarkets & supermarkets is the leading channel for distribution of soups in the country. Flexible packaging is the most commonly used pack material in Turkish soups sector. Unilever, Yildiz Holding AS and Nestle SA are the leading players in the sector.

This report on the Soups sector in Turkey provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

What else is contained?

  • Sector data: Overall sector value and volume data with growth analysis for 2014-2024
  • Category coverage: Value and growth analysis for ambient soup, chilled soup, dried soup (mixes), frozen soup and UHT soup with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024
  • Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2019
  • Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, food & drinks specialists, hypermarkets & supermarkets, e-retailers, "dollar stores", variety stores & general merchandise retailers other general retailers.
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, bag/sachet, tub, stand up pouch, carton - folding, can, bottle, carton - liquid and other pack type, closure type for: screw top, prize off, twist off, lever closure, foil, film and other closure types, primary outer types for: carton - folding, sleeve and shrink wrap.


  • Both per capita consumption and per capita expenditure of soups was lower in Turkey than both the global regional levels in 2019
  • Per capita consumption of dried soup (mixes) was highest compared to the other categories in Turkey soups sector in 2019
  • Hypermarkets & supermarkets is the leading distribution channel in the Turkish soups sector
  • Flexible packaging is the commonly used pack material in the Turkish soups sector

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Table of Contents
Product Code: GDCS6199MF

Table of Contents

Table of Contents

Report scope

Executive summary

Part 1:Market Environment

  • Value and volume share of Turkey in the global and Eastern European markets
  • Growth analysis of Turkey compared to other leading countries in the Eastern Europe market
  • PCC and PCE of Turkey compared to global and Eastern Europe market

Part 2: Sector Deep Dive

  • Turkey soups sector snapshot
  • Market size analysis
  • Demand for premium products
  • Cross-category comparison -value growth analysis and category winners and losers
  • Cross-category comparison -volume growth analysis and category winners and losers

Part 3: Category DeepDive

  • Per capita consumption analysis by category
  • Market size analysis-category: ambient soup
  • Market size analysis-category: chilled soup
  • Market size analysis -category: dried soup (mixes)
  • Segment-level analysis (in value terms) -dried soup (mixes)
  • Segment-level analysis (in volume terms) -dried soup (mixes)
  • Market size analysis-category: frozen soup
  • Market size analysis-category: UHT soup

Part 4: Distribution Analysis

  • Channel share analysis

Part 5: Competitive Environment

  • Leading companies value and volume share
  • Brand share analysis of top five companies
  • Brand share analysis of top five companies by category

Part 6: Packaging Analysis

  • Pack material growth analysis
  • Pack type growth analysis
  • Closure type growth analysis

Part 7: City DeepDive

  • Market size analysis of top 10 cities
  • Market size analysis of top 10 cities by category
  • Leading cities contribution to volume growth

Part 8: Consumergraphics

  • Demographic analysis

Part 9: Macroeconomic Analysis

  • GDP growth and inflation
  • Population growth
  • Labor market trend
  • Economic summary, labor market trends, and demographic trends
  • Turkey risk index (GCRI) 2019
  • Turkey risk analysis -compared to global and Eastern European markets
  • Methodology
  • Definitions


List of Tables

List of Tables

  • Leading value categories
  • Leading volume categories
  • Cross-category comparison -by value (2014-2024)
  • Cross-category comparison -by volume (2014-2024)
  • Per capita consumption (by category), Turkey compared to Eastern Europe and global levels (i

List of Figures

List of Figures

  • Value and volume share of Turkey in the global and Eastern Europe soups sector, 2019-2024
  • Turkey compared to the other top countries in terms of market share, growth, and competitive landscape
  • PCC comparison -Turkey, Eastern Europe, and gl
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