Romania Cards and Payments - Opportunities and Risks to 2027

Abstract

GlobalData's 'Romania Cards and Payments - Opportunities and Risks to 2027' report provides detailed analysis of market trends in the Romanian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cards, cash, credit transfers, direct debits and cheques during the review-period (2019-23e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2023e-27). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together GlobalData's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

The report provides top-level market analysis, information and insights into the Romanian cards and payments industry, including -

Current and forecast values for each market in the Romanian cards and payments industry, including debit and credit cards.

Detailed insights into payment instruments including cards, cash, credit transfers, direct debits and cheques. It also, includes an overview of the country's key alternative payment instruments.

Ecommerce market analysis.

Analysis of various market drivers and regulations governing the Romanian cards and payments industry.

Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.

Comprehensive analysis of consumer attitudes and buying preferences for cards.

The competitive landscape of the Romanian cards and payments industry.

Scope

• The migration of cash to cards has been supported by the increasing preference for contactless payments. The number of contactless cards in circulation rose from 14.8 million in 2019 to 21.6 million in 2023e. Growth in contactless transport payments will further support growth. In April 2022, Romania-based IT solutions provider for transport and telecommunications Radcom partnered with OTP Bank and Mastercard to launch a contactless payment system for public transport in the cities of Brasov, Iasi, and Constanta.
• Digital-only banks will complement traditional banks in pushing overall banking and card penetration. For example, Raiffeisen Digital Bank (a subsidiary of Raiffeisen Bank) allows consumers to open current accounts online. Customers are also offered a virtual debit card that can be used to make payments; it can also be stored for use in Apple Pay.
• Banks in Romania are offering installment payment facilities to drive credit card usage and compete with buy now pay later (BNPL) providers. Raiffeisen Bank offers a range of Mastercard-branded credit cards that enable holders to pay for purchases across up to 24 interest-free installments. Meanwhile, in June 2023, Sweden-based BNPL provider Klarna launched in Romania. It offers both immediate and credit options for ecommerce purchases, allowing customers to make payments within 30 days of receiving their items. It also offers an extended credit financing option, through which users can make payments in monthly installments across up to 36 months.

Reasons to Buy

The report provides top-level market analysis, information and insights into the Romanian cards and payments industry, including -

• Make strategic business decisions, using top-level historic and forecast market data, related to the Romanian cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities in the Romanian cards and payments industry.
• Assess the competitive dynamics in the Romanian cards and payments industry.
• Gain insights into marketing strategies used for various card types in Romania.
• Gain insights into key regulations governing the Romanian cards and payments industry.