Market Research Report
COVID-19 Impact on Shiseido, H2 2020 Update
|COVID-19 Impact on Shiseido, H2 2020 Update|
Published: October 27, 2020
Content info: 15 Pages
Delivery time: 1-2 business days
COVID-19 Impact on Shiseido, H2 2020 Update reports key findings as of 1st October, 2020 based on market analysis and brand diversification by industry and geography.
Shiseido's low business diversification implies the company has limited resilience to the COVID-19 outbreak; however, its relatively low share of sales from highly affected regions gives it a slight geographic advantage over its peers. The company is expected to adopt a defensive stance to brace for the impact of the pandemic, and to take steps to expand its base in less affected markets in order to mitigate losses incurred during the pandemic.