PUBLISHER: GlobalData | PRODUCT CODE: 971337
PUBLISHER: GlobalData | PRODUCT CODE: 971337
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Misinformation is not a new phenomenon, but the technology behind it is certainly unprecedented. Big data and artificial intelligence (AI) provide the foundation for digital ecosystems to pursue personalization at scale. With their sophisticated algorithms and huge data troves, social media platforms can tailor content to reach those most likely to be influenced. The ad-targeting business model prioritizes profit over quality of content and respect for the user's privacy.
Increasingly, society is blaming Big Tech companies for allowing the proliferation of false narratives spread by humans and bots on the web. They stand accused of distorting the information we consume in ways that are bad for us both individually and collectively. Four years after Russia's alleged interference in the 2016 US presidential election, fake news is still a major concern, and social media companies have failed in their attempts to banish it.