Market Research Report
Global Alcoholic Drinks Sector Overview - Market Characteristics and Consumer Trends driving the sector
|Published by||GlobalData||Product code||975083|
|Published||Content info||31 Pages
Delivery time: 1-2 business days
|Global Alcoholic Drinks Sector Overview - Market Characteristics and Consumer Trends driving the sector|
|Published: November 5, 2020||Content info: 31 Pages||
This report outlines the market trends and consumer behavior impacting the alcoholic drinks and what implications these may have on the industry's future. It further explores the evolution of the market amid COVID-19, company performance, and news, as well as product innovation.
Overall, the alcoholic drinks industry will see a downward volume and value trajectory from 2019 to 2020, and will then experience a recovery, but will still underperform the forecast growth calculated before the COVID-19 pandemic.
Although some consumers stockpiled alcohol at the beginning of the pandemic, less alcohol has been bought than normal overall, as it is considered non-essential in uncertain financial times.
The industry suffered majorly in 2020, when the biggest volume difference between the baseline and slowdown forecasts was seen. Value will also experience a decline compared to the "baseline" forecast, albeit a smaller decrease compared to volume.