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Market Research Report
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975084

Influence of Consumer Sentiment - Coronavirus (COVID-19) Impact on Consumer Behavior

Published: | GlobalData | 15 Pages | Delivery time: 1-2 business days

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Influence of Consumer Sentiment - Coronavirus (COVID-19) Impact on Consumer Behavior
Published: November 18, 2020
GlobalData
Content info: 15 Pages
Delivery time: 1-2 business days
  • Description
  • Table of Contents

Influence of Consumer Sentiment - Coronavirus (COVID-19) Impact on Consumer Behavior

This report is part of the GlobalData COVID-19 Impact on Consumer Behavior series, which tracks how the pandemic and many factors have impacted consumer behavior and purchase decisions.

This report explores how COVID-19 has effected consumers' mood and emotions. Hopeful, anxious, and tired consumers are investigated more deeply to answer the following questions - Who is feeling this way? Why? And what can brands do to target these shoppers?

Scope

  • Optimism is currently on the rise, with a third of global shoppers feeling hopeful.
  • Being hopeful makes consumer more likely to consider going on trips and buying more non-essential items.
  • Anxious consumers are worried about the economy, their finances, and their vitamin intake.

Reasons to Buy

  • Understand the relevant consumer trends and attitudes that can drive and support innovation, brand activity, or emerging services throughout the COVID-19 outbreak.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct decision-making and inform new product development.
Product Code: CSCV2010BI

Table of Contents

Table of Contents

  • Consumer Behavior Impact: Influence of Consumer Sentiment
  • Introduction
  • Overview
  • Hopeful
  • Anxious
  • Tired
  • Key Take Outs

Appendix