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Bundesliga 2020-21 Season - Sponsorship and Media Landscape

Published: | GlobalData | 62 Pages | Delivery time: 1-2 business days


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Bundesliga 2020-21 Season - Sponsorship and Media Landscape
Published: November 30, 2020
Content info: 62 Pages
Delivery time: 1-2 business days
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  • Description
  • Table of Contents

Detailed report looking over the German Bundesliga for the 2020-21 season, taking a closer look at the league's sponsorship and media landscape.

Sponsorship revenue being geenrated by each club, top active deals, partnership deal lengths and history.


  • Detailed examination of Bundesliga's sponsorship portfolio, and commercial position.
  • The report further analyses and breaks down the commercial landscape of the 18 teams which will compete in the domestic league competition this season, covering all major commercial revenue sources - front-of-shirt, kit supplier, sleeve and overall sponsorship revenue.
  • Offers an understanding to the current climate of one of the biggest soccer leagues in Europe, helping understand its current position and the effects COVID-19 has had on the league since March.

Reasons to Buy

  • Detailed breakdown and analysis of the Bundesliga, one of the largest sporting leageus globally.
Table of Contents
Product Code: GDUKSPC39903

Table of Contents

Table of Contents

1. Executive Summary

2. 2020/21 Bundesliga Overview

3. Impact of COVID-19

4. Kit Supplier Deals

5. Shirt Sponsorship

6. Media Landscape

7. Sponsorship Analysis

8. Teams

9. Appendix

List of Tables

List of Tables

  • League Partnership Values Chart
  • Average Attendance Charts
  • Ticket Revenue Losses Charts
  • Social Media Charts
  • COVID-19 in Germany Chart
  • Summer Transfer Spend Chart
  • Overall Club Sponsorship Value Chart
  • Kit Supplier Charts
  • FOS Sponsorship Charts
  • Sleeve Sponsorship ChartS
  • Average Audience Chart
  • Club Social Media Charts