Credit Suisse Private Banking - Competitor Profile

Credit Suisse is a global bank headquartered in Zurich, Switzerland. It provides private banking and wealth management, corporate banking, investment banking, and retail banking services to individuals, corporations, and institutions in approximately 50 countries.

This report provides a comprehensive analysis of Credit Suisse's private banking and wealth management operations. It offers insights into the company's strategy and financial performance, including key data on assets under management (AUM). Customer targeting and service propositions are covered, as are product innovation and marketing activities.

Scope

• While Credit Suisse has a global presence, Switzerland remains its key market with 1.5 million private clients. The bank is also focusing on Asia-Pacific and Europe growth by introducing new office locations, hiring additional relationship managers, and developing digital banking services.
• Credit Suisse has been investing in digital platforms for financial advisors and clients. It is continuously upgrading its digital platforms to enhance the client experience. In 2020, it launched digital banking services CSX and CSX Young and is working on the continuous expansion of services provided by these apps, enabling clients to access banking and personal advisory services through a single digital interface.
• Although Credit Suisse was one of the few banks to have weathered the global financial crisis well, the bank has recently been embroiled in multiple international investigations involving tax evasion, money laundering, and fraud, which have led to layoffs, cost-cutting, and the downsizing of its investment business. As of February 2022, the company has paid more than $4.2 billion in fines and settlements.

Reasons to Buy

• Examine the financial performance, key ratios, and AUM growth of Credit Suisse and its Private Banking division and benchmark this competitor against other global wealth managers.
• Understand Credit Suisse Private Banking's current strategic objectives and their impact on its financial performance.
• Discover Credit Suisse Private Banking's key products and client-targeting strategies and examine whether these have been successful.
• Learn more about Credit Suisse Private Banking's marketing strategy, social media presence, and digital innovations.