Market Research Report
Morocco Baby Food
|Published by||GlobalData||Product code||987908|
|Published||Content info||119 Pages
Delivery time: 1-2 business days
|Morocco Baby Food|
|Published: January 22, 2021||Content info: 119 Pages||
"Morocco Baby Food" is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Morocco market.
Sales of baby food in Morocco have expanded since 2014 - by 32% in terms of retail value - boosted by a relatively stable and growing economy, and by the increasing availability of products thanks to the spread of large-scale food outlets. The typically smaller size of families, particularly in urban areas, means that a growing number of households are able to afford commercial baby food, although the popularity of home-made food remains strong. The vast majority of the sector continues to consist of baby milks, some 81.6% of value sales in 2020, although the small meals and others category, which claims only 6.2% of retail sales, has been expanding more quickly than others. Growth in the cereals category has been slower than in either milks and baby meals.
Two multinationals - Nestle and Danone - dominate the sector, with a combined share of 81.5% of value in 2020. This leaves very little room for other companies to make an impact, although United Pharmaceuticals (Novalac) and a number of mainly French companies (Vitagermine etc) have a small presence in milks and In wet meals Agro-Food Industrie, a local player, has come to dominate.
Most baby milk is distributed via pharmacies, which gives this channel a dominant role in the total sector.
What else does this report offer?