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Market Research Report

United Kingdom (UK) Household Insurance - Distribution and Marketing 2020

Published by GlobalData Product code 989933
Published Content info 42 Pages
Delivery time: 1-2 business days
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United Kingdom (UK) Household Insurance - Distribution and Marketing 2020
Published: February 15, 2021 Content info: 42 Pages

Purchasing household insurance direct from an insurer was the most popular method in 2020, although there was increased competition from price comparison websites (PCWs) due to the proliferation of online purchasing methods. Online purchasing continues to be the most popular method, while technology is increasingly playing a bigger role than before in the market. This means providers will need to be at the forefront of developments in order to remain competitive.

This report explores consumer purchasing behaviors and how consumer preferences are changing over time for contents, buildings, and combined cover. It discovers what is most influential to customers when purchasing a policy and reveals the most popular providers in the market. New trends and innovations are highlighted, as well as the key factors that will influence the household insurance market over the next few years.


  • Visiting a PCW is the most popular pre-purchase activity. The share of customers conducting pre-purchase research on PCWs was highest among customers buying combined household insurance in 2020.
  • Social distancing and other lockdown measures due to COVID-19 have given further impetus to purchase policies through online channels. The preference for face-to-face purchasing is expected to diminish.

Reasons to Buy

  • Understand consumer purchasing decisions and how these will influence the market over the next few years.
  • Improve engagement by recognizing what is most important to customers and how you can adapt products and services to meet their needs.
  • Discover which providers lead the way in the household insurance space and how providers are revolutionizing the market through new innovations.
  • Adapt your distribution strategy to ensure it still meets customer purchasing behaviors.
Table of Contents
Product Code: GDFS0295IA

Table of Contents

Table of Contents

  • The Purchasing Journey
  • Provider Engagement
  • Channel View
  • Marketing
  • Future Market


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