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Germany Retail Banking 2020 - Review, Forecasts, and Future Opportunities

Published: | GlobalData | 34 Pages | Delivery time: 1-2 business days


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Germany Retail Banking 2020 - Review, Forecasts, and Future Opportunities
Published: February 15, 2021
Content info: 34 Pages
Delivery time: 1-2 business days
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Growth in the German retail banking sector has been moderate over the past decade despite being the most successful economy in the eurozone. But COVID-19 significantly altered results and performance in 2020. As things stand, in 2021 Germany appears to be at the worst point of the pandemic so far. The rollout of vaccines in the first half of 2021 should drive a return to normalcy in the latter half of 2021. Across mortgage loans, retail deposits, and credit cards Germany has seen strong growth, performing better than almost all comparable markets.

This report explores trends in the German retail banking sector and provides insight into consumer preferences and behavior. It highlights some of the most important data points available on the performance of the sector compared to other markets as well as the performance and perception of firms within the industry. New trends and innovations are also noted, as are the implications of COVID-19 for the sector.


  • Market share concentration in the credit card space among the five largest banks in Germany increased 3 percentage points (pp) over 2010-19. The biggest loss was suffered by the Sparkassen, which saw their share fall from 21% in 2010 to 18% in 2019.
  • Levels of digital dissatisfaction are lowest for ING and Deutsche Bank due to the investments both have made in digital transformation.
  • Younger Germans place value on factors such as ease and convenience as well as recommendations from family and friends.

Reasons to Buy

  • Identify factors affecting growth prospects across the deposit, credit card, personal loan, and mortgage markets.
  • Track competitor gains and losses in market share, as well as consumer perceptions of competitors' performance.
  • Learn about how channel preferences have evolved in recent years.
  • Discover changes in attitudes towards digital-only banks.
  • Explore the importance placed on the various attributes of financial services providers analyzed by age and income.
Table of Contents
Product Code: GDFS0475CI

Table of Contents

Table of Contents

  • Growth Prospects
  • Macroeconomic Insights
  • Survey Insights
  • Competitor Update