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Market Research Report

Argentina Baby Food, 2021

Published by GlobalData Product code 999256
Published Content info 124 Pages
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Argentina Baby Food, 2021
Published: March 16, 2021 Content info: 124 Pages
Description

"Argentina Baby Food, 2021" is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Argentina market.

The number of live births in Argentina has declined steeply over the last five years, resulting in a baby population 10% lower in 2020 than in 2014. Poverty levels remain high in this highly urbanized country, and in the first half of 2020-worsened by the COVID-19 pandemic inflation rose to alarming rate of 41%. Breastfeeding rates have been stable. The sector is underdeveloped by international standards, and has suffered from a lack of manufacturer involvement, particularly in the non-milk categories. Rampant inflation has dampened volume growth, reaching over 50% in 2019 and probably over 40% in 2020.

The market is heavily centred on baby milks, accounting for 88% of the market share in 2020; while cereals and wet meals are in their infancy. Most of the leading manufacturers produce locally. Imports of milks remained at 1.4 million kg in 2019. Exports of milks & cereals have fallen from a peak in 2014 and reached 4.8 million kg in 2019. Exports of other baby food are minimal. The supply of baby food lies increasingly in the hands of Danone, which in 2020 registered a share of 56%. Food retailers have gained ground from pharmacies, and now handle some two-thirds of sales. An improving economy, coupled with a steady baby population of 2 million, provide a fairly favourable backdrop for the future. Nonetheless, the sector will continue to be hampered by rather negative attitudes to baby food and high levels of poverty.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.

Scope

  • Milks claim 56% of the total baby food market, while cereals & dry meals constitute the second largest category.
  • The vast majority of baby food is manufactured within the country, and suppliers are increasingly looking abroad to expand their sales.
  • Global rises in milk prices have been exacerbated in Argentina by local increases due to climatic conditions and overall rampant inflation in recent years. Per kg/per liter prices have soared over the last three years, in line with or above the high rates of inflation. Add to this the poor state of the economy overall, with unemployment rising and many families struggling, and it is clear that these products have moved out of the reach of a growing number of families
  • Baby food sales are made through pharmacies and food retailers, which include supermarkets, hypermarkets, and other grocery stores. Although some baby milks are also distributed through hospitals and clinics, these sales are not included in this report. Food retailers, including Walmart and Carrefour, dominate sales of cereals, meals, and drinks, while sales through pharmacies take a much smaller share

Reasons to Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
Product Code: BF337MR

Table of Contents

Table of Contents

  • Introduction

Executive summary

  • Market environment
  • Value and volume growth analysis by region
  • Growth analysis of Argentina compared to other leading countries in the Latin America market
  • PCC and PCE of Argentina compared to global and Latin America markets
  • Background
  • Births
  • The consumer
  • Socio demographic trends
  • Working women
  • Breastfeeding trends
  • Regulations
  • Overview
  • Argentina baby food sector snapshot
  • Market size analysis
  • Manufacturer shares
  • Category analysis
  • Baby milks
  • Baby cereals & dry meals
  • Meals
  • Production and trade
  • Import
  • Exports
  • Distribution
  • Channel share analysis
  • Baby food retailing
  • Economic background
  • GDP growth and inflation
  • Argentina macroeconomic analysis
  • Prospects and forecasts
  • Population
  • growth
  • Birth & population projections
  • Argentina baby food
  • sector snapshot
  • Impact of COVID 19
  • Consumer attitude
  • Definition

Appendix

  • Summary methodology
  • About GlobalData

List of Tables

List of Tables

  • Birth & population trends, 2010 2020
  • Births by province, 2013 2018
  • Poverty levels, 2014 2020
  • Breakdown of households by income deciles, 2017 & 2019
  • Births by age of mother, 2014 2018
  • Births by age of mother, 2009, 2015 & 2019
  • Working women by region, 2017
  • Working women by age, 2017
  • Incidence of breastfeeding at four months, %, 1996 2015
  • Incidence of breastfeeding at two, four & six months, %, 2011-2019
  • Exclusive breastfeeding rates by province, 2011 & 2015
  • Exclusive and partial breastfeeding rates by region, education & income, 2018/19
  • Leading categories (value), 2020
  • Leading categories (volume), 2020
  • Baby food: manufacturer shares, value & volume, %, 2016-2020
  • Baby food: manufacturer shares by category, %, 2020
  • Baby milks: segmentation by format, 2013-2020
  • Powdered baby milks: facings by pack type, 2020
  • Liquid baby milks: facings by pack type, 2020
  • Powdered baby milks: facings by pack size, 2020
  • Liquid baby milks: facings by pack size, 2020
  • Powdered baby milks: price increases, 2017/2020
  • Baby milks: brand price positioning analysis, 2020
  • Baby milks: manufacturer shares, % value & volume , 2015-2020
  • Baby cereals: facings by pack size, 2020
  • Baby cereals: facings by pack type, 2020
  • Baby cereals: brand price positioning analysis, 2020
  • Baby cereals & dry meals: manufacturer shares, % value & volume , 2015-2020
  • Baby meals: facings by pack size, 2020
  • Baby meals: brand price positioning analysis, 2020
  • Baby meals: manufacturer shares, value & volume, %, 2015-2020
  • Baby milks & cereals: trends in imports, 2013 2019
  • Imports of baby milks & cereals by country of origin, 2017-2019
  • Other baby food : trends in imports, 2013-2019
  • Imports of other baby food by country of origin, 2017-2019
  • Baby milks & cereals: trends in exports, 2013-2019
  • Exports of baby milks & cereals by country of destination, 2017-2019
  • Other baby food: trends in exports, 2013-2017
  • Exports of other baby food by country of destination, 2017-2019
  • Change in distribution share, 2014i-2019
  • Baby food: sales by outlet type, % value, 2013-2020
  • Baby food: sales by type of food & outlet type, % volume, 2020
  • Birth & population projections, 2014-2026
  • Leading categories (value), 2020
  • Baby food: category growth, 2020-2026
  • Definitions - category
  • Definitions - terminology
  • Baby population, number of babies '000, 2011-2026
  • Baby food: market value, current prices, 2014-2020
  • Baby food: market value, constant prices, 2014-2020
  • Baby food: market value, US$ `000, 2014-2020
  • Baby food: market volume, million kg, 2014-2020
  • Baby food: per capita expenditure, current prices, 2014-2020
  • Baby food: per capita expenditure, constant prices, 2014-2020
  • Baby food: per capita expenditure, US$, 2014-2020
  • Baby food: per capita consumption, grams, 2014-2020
  • Baby milks: category trends, 2014-2020
  • Baby milks: category segmentation, value & volume, 2014-2020
  • Baby milks powder: brand price analysis, 2020
  • Baby cereals & dry meals: category trends, 2014-2020
  • Baby meals: category trends, 2014-2020
  • Baby food: market value forecasts, current prices, 2020-2026
  • Baby food: market value forecasts, constant prices, 2020-2026
  • Baby food: market value forecasts, US$ `000, 2020-2026
  • Baby food: market volume forecasts, million kg, 2020-2026
  • Baby food: per capita expenditure, current prices, 2020-2026
  • Baby food: per capita expenditure, constant prices, 2020-2026
  • Baby food: per capita expenditure, US$, 2020-2026
  • Baby food: per capita consumption, grams, 2020-2026
  • SKUs allocation by product type

List of Figures

List of Figures

  • Value and volume share of Argentina in the global and Latin America baby food sector, 2019 2024
  • Argentina compared to the other top countries in terms of market share, growth, and competitive landscape
  • PCC comparison Argentina, Latin America, and global, 2014-2024
  • PCC comparison Argentina, Latin America, and global, 2014-2024
  • Baby food: sector size (value), 2014-2020
  • Baby food: sector size (volume), 2014-2020
  • Market size and growth analysis by value and volume, baby food sector, 2014-2026
  • Baby food: manufacturer shares, value %, 2020
  • Baby food: manufacturer shares, volume %, 2020
  • Baby food: manufacturer shares by category, % value, 2020
  • Market size and growth analysis by value and volume, baby food sector, 2014-2026
  • Baby milks: per capita expenditure & consumption, 2014-2020
  • Baby milks: per capita expenditure & consumption by age group, 2014-2020
  • Baby milks: segmentation, value and volume, 2014-2020
  • Leading companies (in value and volume terms), baby milks category, 2020
  • Market size and growth analysis by value and volume, baby cereals category, 2014-2026
  • Baby cereals & dry meals: per capita expenditure & consumption, 2014-2020
  • Leading companies (in value and volume terms) in the baby cereals category, 2020
  • Market size and growth analysis by value and volume, baby wet meals category, 2014-2026
  • Baby meals: per capita expenditure & consumption, 2014-2020
  • Leading companies (in value and volume terms) in the baby wet meals category, 2020
  • Share of key distribution channels (in value terms) baby food, 2020
  • Key distribution channel share by category (in value terms), 2020
  • GDP at current prices (ARS billion) and annual growth (%)
  • Real GDP growth rate (%) (2014-2026)
  • Consumer price inflation (%) (2014-2026)
  • Unemployment rate
  • Live births (000's)
  • Baby population
  • Total population
  • Crude birth rate (%)
  • Sector forecast (value) & (volume)
  • Per capita expenditure, 2019
  • Per capita consumption, 2019
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