Matcha Market Size - By Production Technology (Pan Fried, Steamed), By Grade (Ceremonial, Classic, Culinary), By Application (Regular Tea, Matcha Beverages, Food, Personal Care & Cosmetics) & Forecast, 2023

Description

List of Tables

Global Matcha Market share will witness over 8% CAGR between 2023 and 2032, propelled by increasing research unveiling the diverse benefits of matcha. Studies highlight its potent antioxidants, metabolism-boosting properties, and calming effects due to L-theanine.

For instance, in October 2023, It was announced that consuming green tea, black tea, or matcha latte might aid in deactivating Omicron subvariants of the SARS-CoV-2 virus. Japanese scientists discovered that compounds in these teas attach to the virus's spike protein, impeding cell infection. Additionally, sweet treats incorporating green or black tea could potentially reduce the virus load in the mouth and digestive system. These revelations underscore another health benefit of consuming these teas, potentially offering protection against the virus in different body areas.

As findings reveal its potential in aiding weight management, promoting mental clarity, and supporting overall wellness, consumer interest surges. This growing body of research positions matcha as a sought-after superfood, stimulating market growth as health-conscious individuals seek its array of benefits, contributing to its rising popularity and market demand.

The overall Matcha Market share is classified based on production technology, application, and region.

Steamed segment will undergo significant development from 2023 to 2032. This traditional method, involving careful steaming of green tea leaves, preserves their natural properties, resulting in high-quality matcha. Steamed production ensures vibrant color, enhanced flavor, and increased nutrient retention, elevating matcha's appeal. Consumers prioritize this meticulous technique for its ability to yield premium-grade matcha with superior taste and health benefits. As steamed production gains prominence, it becomes a key factor fueling the market's growth, meeting the increasing demand for top-quality matcha products.

Matcha market size from the matcha beverages segment will register a noteworthy CAGR from 2023 to 2032. Matcha, renowned for its rich antioxidants and unique flavor profile, serves as a key ingredient in various beverages. From traditional ceremonial teas to modern latte concoctions and energy drinks, matcha's versatility appeals to health-conscious consumers seeking its myriad benefits. Its presence in diverse beverage formulations drives market growth, aligning with evolving consumer preferences for functional and flavorful drinks, elevating matcha to a sought-after ingredient in the beverage industry.

Europe matcha industry will showcase a commendable CAGR from 2023 to 2032. Matcha's rise to popularity stems from its antioxidant-rich nature and versatile culinary applications. As health-conscious consumers seek natural and functional ingredients, matcha's presence in teas, desserts, and even savory dishes gains traction. This demand reflects a European market embracing wellness trends and gourmet experiences, fueling the steady growth of matcha consumption, underscoring its significance in the region's culinary landscape and health-conscious preferences.

Product Code: 2201

Chapter 1 Methodology & Scope

1.1 Market scope & definitions
1.2 Base estimations & working
1.3 Forecast calculation
1.4 Data Sources
- 1.4.1 Primary
- 1.4.2 Data mining sources
  - 1.4.2.1 Paid Sources
  - 1.4.2.2 Public Sources

Chapter 2 Executive Summary

2.1 Matcha industry 360 degree synopsis, 2023-2032
- 2.1.1 Business trends
- 2.1.2 Regional trends
- 2.1.3 Production technology trends
- 2.1.4 Grade trends
- 2.1.5 Application trends

Chapter 3 Matcha Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Raw material suppliers
- 3.1.2 Manufacturers
- 3.1.3 Profit margin analysis
- 3.1.4 Distribution channel analysis
- 3.1.5 End-users
- 3.1.6 Vendor matrix
  - 3.1.6.1 List of key raw material suppliers
  - 3.1.6.2 List of key manufacturers/suppliers
  - 3.1.6.3 Lits of key/potential customers
3.2 Technology landscape
3.3 Regulatory landscape
- 3.3.1 North America
- 3.3.2 Europe
- 3.3.3 Asia Pacific
- 3.3.4 Latin America
- 3.3.5 Middle East & Africa
3.4 Industry impact forces
- 3.4.1 Growth drivers
  - 3.4.1.1 North America: Increasing matcha usage as an ingredient in the packaged food industry
  - 3.4.1.2 Europe: Increasing matcha usage in cosmetics and personal care products
  - 3.4.1.3 Asia Pacific: Growth in tea production & consumption is likely to favor matcha industry growth
- 3.4.2 Industry pitfalls & challenges
  - 3.4.2.1 High product cost compared to its substitutes
3.5 Pricing analysis
- 3.5.1 Regional pricing
  - 3.5.1.1 North America
  - 3.5.1.2 Europe
  - 3.5.1.3 Asia Pacific
  - 3.5.1.4 Latin America
  - 3.5.1.5 Middle East & Africa
- 3.5.2 Cost structure analysis
  - 3.5.2.1 R&D cost
  - 3.5.2.2 Manufacturing & equipment cost
  - 3.5.2.3 Raw material cost
  - 3.5.2.4 Distribution cost
  - 3.5.2.5 Operating cost
  - 3.5.2.6 Miscellaneous cost
3.6 Innovation & sustainability
- 3.6.1 Patent analysis
3.7 Growth potential analysis, 2019
3.8 Porter's analysis
3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2022

4.1 Introduction
4.2 Company market share, 2022
- 4.2.1 Company market share, by region, 2022
  - 4.2.1.1 North America
  - 4.2.1.2 Europe
  - 4.2.1.3 Asia Pacific
  - 4.2.1.4 Latin America
  - 4.2.1.5 Middle East & Africa
4.3 Competitive analysis of market player
4.4 Competitive positioning matrix
4.5 Strategic outlook matrix

Chapter 5 Matcha Market Size & Forecast, By Production Technology, 2018 - 2032, (Kilo Tons) (USD Million)

5.1 Key production technology trends
5.2 Pan-fried
5.3 Steamed

Chapter 6 Matcha Market Size & Forecast, By Grade, 2018 - 2032, (Kilo Tons) (USD Million)

6.1 Key grade trends
6.2 Ceremonial
6.3 Classic
6.4 Culinary

Chapter 7 Matcha Market Size & Forecast, By Application, 2018 - 2032, (Kilo Tons) (USD Million)

7.1 Key application trends
7.2 Regular Tea
- 7.2.1 Matcha Beverages
- 7.2.2 Food
- 7.2.3 Personal care & cosmetics

Chapter 8 Matcha Market Size and Forecast, By Region 2018 - 2032

8.1 Key trends, by region
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
8.3 Europe
- 8.3.1 Germany
- 8.3.2 UK
- 8.3.3 France
- 8.3.4 Spain
- 8.3.5 Italy
8.4 Asia Pacific
- 8.4.1 Japan
- 8.4.2 China
- 8.4.3 India
- 8.4.4 Australia
- 8.4.5 South Korea
- 8.4.6 Indonesia
- 8.4.7 Malaysia
8.5 Latin America
- 8.5.1 Brazil
- 8.5.2 Mexico
- 8.5.3 Argentina
8.6 MEA
- 8.6.1 South Africa
- 8.6.2 Saudi Arabia
- 8.6.3 UAE
- 8.6.4 Egypt

Chapter 9 Company Profiles

9.1 Sun Time Tea Company
9.2 Muziba Tea Company
9.3 Matcha Maiden
9.4 Shaanxi Dongyu Tea
9.5 Kissa Tea Gmbh Company
9.6 Tea's Me Company
9.7 ITO EN., Ltd
9.8 Aoi Tea Company
9.9 Vivid Vitality
9.10 AIYA America
9.11 DoMatcha
9.12 Midori Spring
9.13 Ippodo Tea
9.14 Encha