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PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1231727

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PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1231727

Ad Insertion Servers

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PAGES: 269 Pages
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What`s New for 2023?

»Special coverage on Russia-Ukraine war; global inflation; easing of "zero-Covid" policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.

»Global competitiveness and key competitor percentage market shares

» Market presence across multiple geographies - Strong/Active/Niche/Trivial

»Online interactive peer-to-peer collaborative bespoke updates

»Access to our digital archives and MarketGlass Research Platform

»Complimentary updates for one year

Looking Ahead to 2023

The global economy is at a critical crossroads with a number of interlocking challenges and crises running in parallel. The uncertainty around how Russia`s war on Ukraine will play out this year and the war`s role in creating global instability means that the trouble on the inflation front is not over yet. Food and fuel inflation will remain a persistent economic problem. Higher retail inflation will impact consumer confidence and spending. As governments combat inflation by raising interest rates, new job creation will slowdown and impact economic activity and growth. Lower capital expenditure is in the offing as companies go slow on investments, held back by inflation worries and weaker demand. With slower growth and high inflation, developed markets seem primed to enter into a recession. Fears of new COVID outbreaks and China's already uncertain post-pandemic path poses a real risk of the world experiencing more acute supply chain pain and manufacturing disruptions this year. Volatile financial markets, growing trade tensions, stricter regulatory environment and pressure to mainstream climate change into economic decisions will compound the complexity of challenges faced. Year 2023 is expected to be tough year for most markets, investors and consumers. Nevertheless, there is always opportunity for businesses and their leaders who can chart a path forward with resilience and adaptability.

Global Ad Insertion Servers Market to Reach $4.6 Billion by 2030

In the changed post COVID-19 business landscape, the global market for Ad Insertion Servers estimated at US$2.5 Billion in the year 2022, is projected to reach a revised size of US$4.6 Billion by 2030, growing at a CAGR of 8.1% over the period 2022-2030.

The U.S. Market is Estimated at $676.3 Million, While China is Forecast to Grow at 13.1% CAGR

The Ad Insertion Servers market in the U.S. is estimated at US$676.3 Million in the year 2022. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.1 Billion by the year 2030 trailing a CAGR of 13.1% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 3.7% and 6.9% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 4.7% CAGR.

Select Competitors (Total 33 Featured):

  • Adobe Inc.
  • Anevia S.A.S
  • ARRIS International plc
  • Brightcove Inc.
  • Cisco Systems Inc.
  • DJC Media Group
  • Edgeware AB
  • Harmonic Inc.
  • Imagine Communications Corporation
  • Nokia Corporation
  • SeaChange International Inc.
  • Telefonaktiebolaget L. M. Ericsson
Product Code: MCP-7666

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Impact of Covid-19 and a Looming Global Recession
    • Ad Insertion Servers Market: Benefiting from Changing Video Consumption Patterns and Focus on Targeted & Personalized Advertising
    • Recent Market Activity
    • Growing Opportunities to Monetize the Rapidly Expanding Video Entertainment Industry to Drive Ad Insertion Servers Market
    • Proliferation of VOD Content
    • Migration of Broadcasters and Cable Operators towards All-Digital Networks
    • Ad Insertion Servers - Global Key Competitors Percentage Market Share in 2022 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
  • 2. FOCUS ON SELECT PLAYERS
    • Adobe Systems Incorporated (USA)
    • Anevia S.A.S (France)
    • ARRIS International plc (UK)
    • Beijing Topreal Technologies Co., Ltd. (China)
    • Brightcove, Inc. (USA)
    • Cisco Systems, Inc. (USA)
    • DJC Media Group (USA)
    • Edgeware AB (Sweden)
    • Google, LLC (USA)
    • Harmonic, Inc. (USA)
    • Imagine Communications Corporation (USA)
    • Nokia Corporation (Finland)
    • SeaChange International, Inc. (USA)
    • Telefonaktiebolaget L. M. Ericsson (Sweden)
  • 3. MARKET TRENDS & DRIVERS
    • Broadcasters Turn to DAI Technology for Closing Revenue Gap with Online Media Houses
    • Broadcasters Turn to DAI Technology for Closing Revenue Gap with Online Media Houses
    • Adoption of DAI Technology Tripping on Legacy Carriage Deals
    • Dynamic Ad Insertion Enabling VoD Content Monetization
    • Dynamic Ad Insertion Propelling Content Monetization
    • Server-side Ad Insertion: A Star in Making
    • Drawbacks of Client-based Ad Insertion Technology Shift Focus to Server-Side Ad Insertion
    • Server-side Ad Insertion Offers Viable Option for Targeted Ads on Multiscreen Devices
    • Issues with Server-side Ad Insertion Technique
    • Server-Side Ad Insertion Enabling Generation of User-friendly Online Ads
    • Seamless Viewing Experience
    • Flexible Platforms, Simpler Delivery
    • Integrated Personalization Approach
    • Advances in Ad Insertion Technologies - Opportunities to Increase Ad Revenues
    • Ad Insertion Technology Powering Live Streaming Market
    • Personalized Ad Insertion for Live Streaming Content
    • Broadcasting Rights Vital for Monetization of Live Streaming Service
    • Video Advertising Benefiting from VPAID and VAST Ad Tags
    • Video Ad Serving Template (VAST) Ad Tag
    • Video Player-Ad Interface Definition (VPAID)
    • Cloud Ad Insertion: Service Providers Still in Wait and Watch Mode for Using Cloud-based Ad Insertion Solutions
    • Analyzing the Advantages & Drawbacks of Cloud-based Ad Insertion Technology
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Ad Insertion Servers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 2: World Historic Review for Ad Insertion Servers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 3: World 16-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2023 & 2030
    • TABLE 4: World Ad Insertion Servers Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Ad Insertion Servers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2023 (E)
    • TABLE 5: USA Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 6: USA Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • CANADA
    • TABLE 7: Canada Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 8: Canada Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • JAPAN
    • Ad Insertion Servers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2023 (E)
    • TABLE 9: Japan Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 10: Japan Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • CHINA
    • Ad Insertion Servers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2023 (E)
    • TABLE 11: China Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 12: China Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • EUROPE
    • Ad Insertion Servers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2023 (E)
    • TABLE 13: Europe Recent Past, Current & Future Analysis for Ad Insertion Servers by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 14: Europe Historic Review for Ad Insertion Servers by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 15: Europe 16-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2014, 2023 & 2030
  • FRANCE
    • Ad Insertion Servers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2023 (E)
    • TABLE 16: France Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 17: France Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • GERMANY
    • Ad Insertion Servers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2023 (E)
    • TABLE 18: Germany Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 19: Germany Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • ITALY
    • TABLE 20: Italy Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 21: Italy Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • UNITED KINGDOM
    • Ad Insertion Servers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2023 (E)
    • TABLE 22: UK Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 23: UK Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • SPAIN
    • TABLE 24: Spain Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 25: Spain Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • RUSSIA
    • TABLE 26: Russia Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 27: Russia Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • REST OF EUROPE
    • TABLE 28: Rest of Europe Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 29: Rest of Europe Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • ASIA-PACIFIC
    • Ad Insertion Servers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2023 (E)
    • TABLE 30: Asia-Pacific Recent Past, Current & Future Analysis for Ad Insertion Servers by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 31: Asia-Pacific Historic Review for Ad Insertion Servers by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 32: Asia-Pacific 16-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2014, 2023 & 2030
  • AUSTRALIA
    • Ad Insertion Servers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2023 (E)
    • TABLE 33: Australia Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 34: Australia Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • INDIA
    • Ad Insertion Servers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2023 (E)
    • TABLE 35: India Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 36: India Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • SOUTH KOREA
    • TABLE 37: South Korea Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 38: South Korea Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • REST OF ASIA-PACIFIC
    • TABLE 39: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 40: Rest of Asia-Pacific Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • LATIN AMERICA
    • Ad Insertion Servers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2023 (E)
    • TABLE 41: Latin America Recent Past, Current & Future Analysis for Ad Insertion Servers by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 42: Latin America Historic Review for Ad Insertion Servers by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 43: Latin America 16-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2014, 2023 & 2030
  • ARGENTINA
    • TABLE 44: Argentina Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 45: Argentina Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • BRAZIL
    • TABLE 46: Brazil Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 47: Brazil Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • MEXICO
    • TABLE 48: Mexico Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 49: Mexico Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • REST OF LATIN AMERICA
    • TABLE 50: Rest of Latin America Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 51: Rest of Latin America Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • MIDDLE EAST
    • Ad Insertion Servers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2023 (E)
    • TABLE 52: Middle East Recent Past, Current & Future Analysis for Ad Insertion Servers by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 53: Middle East Historic Review for Ad Insertion Servers by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 54: Middle East 16-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2014, 2023 & 2030
  • IRAN
    • TABLE 55: Iran Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 56: Iran Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • ISRAEL
    • TABLE 57: Israel Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 58: Israel Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • SAUDI ARABIA
    • TABLE 59: Saudi Arabia Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 60: Saudi Arabia Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • UNITED ARAB EMIRATES
    • TABLE 61: UAE Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 62: UAE Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • REST OF MIDDLE EAST
    • TABLE 63: Rest of Middle East Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 64: Rest of Middle East Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • AFRICA
    • Ad Insertion Servers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2023 (E)
    • TABLE 65: Africa Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 66: Africa Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR

IV. COMPETITION

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