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Market Research Report

In-Game Advertising

Published by Global Industry Analysts, Inc. Product code 912822
Published Content info 146 Pages
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In-Game Advertising
Published: October 1, 2019 Content info: 146 Pages
Description

In-Game Advertising market worldwide is projected to grow by US$3.3 Billion, driven by a compounded growth of 11.4%. PC-based Online Games, one of the segments analyzed and sized in this study, displays the potential to grow at over 9.7%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over US$1.5 Billion by the year 2025, PC-based Online Games will bring in healthy gains adding significant momentum to global growth.

Representing the developed world, the United States will maintain a 10.2% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over US$129.6 Million to the region's size and clout in the next 5 to 6 years. Over US$109.1 Million worth of projected demand in the region will come from Rest of Europe markets. In Japan, PC-based Online Games will reach a market size of US$70.3 Million by the close of the analysis period. As the world's second largest economy and the new game changer in global markets, China exhibits the potential to grow at 14.5% over the next couple of years and add approximately US$763.2 Million in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders. Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific, Latin America and the Middle East. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include, among others,, Adscape International, LLC; Electronic Arts, Inc.; Engage Advertising; MediaSpike, Inc.; Playwire Media LLC

Table of Contents
Product Code: MCP-7175

TABLE OF CONTENTS

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Global Competitor Market Shares
  • In-Game Advertising Competitor Market Share Scenario Worldwide (in %): 2019 & 2028

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE

  • TABLE 1: In-Game Advertising Global Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025
  • TABLE 2: In-Game Advertising Global Retrospective Market Scenario in US$ Million by Region/Country: 2009-2017
  • TABLE 3: In-Game Advertising Market Share Shift across Key Geographies Worldwide: 2009 VS 2019 VS 2025
  • TABLE 4: PC-based Online Games (Device Type) World Market by Region/Country in US$ Million: 2018 to 2025
  • TABLE 5: PC-based Online Games (Device Type) Historic Market Analysis by Region/Country in US$ Million: 2009 to 2017
  • TABLE 6: PC-based Online Games (Device Type) Market Share Breakdown of Worldwide Sales by Region/Country: 2009 VS 2019 VS 2025
  • TABLE 7: Mobile Games (Device Type) Potential Growth Markets Worldwide in US$ Million: 2018 to 2025
  • TABLE 8: Mobile Games (Device Type) Historic Market Perspective by Region/Country in US$ Million: 2009 to 2017
  • TABLE 9: Mobile Games (Device Type) Market Sales Breakdown by Region/Country in Percentage: 2009 VS 2019 VS 2025
  • TABLE 10: Connected Console Games (Device Type) Geographic Market Spread Worldwide in US$ Million: 2018 to 2025
  • TABLE 11: Connected Console Games (Device Type) Region Wise Breakdown of Global Historic Demand in US$ Million: 2009 to 2017
  • TABLE 12: Connected Console Games (Device Type) Market Share Distribution in Percentage by Region/Country: 2009 VS 2019 VS 2025

III. MARKET ANALYSIS

  • GEOGRAPHIC MARKET ANALYSIS
  • UNITED STATES
    • Market Facts & Figures
    • US In-Game Advertising Market Share (in %) by Company: 2019 & 2025
    • TABLE 13: United States In-Game Advertising Market Estimates and Projections in US$ Million by Device Type: 2018 to 2025
    • TABLE 14: In-Game Advertising Market in the United States by Device Type: A Historic Review in US$ Million for 2009-2017
    • TABLE 15: United States In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025
  • CANADA
    • TABLE 16: Canadian In-Game Advertising Market Estimates and Forecasts in US$ Million by Device Type: 2018 to 2025
    • TABLE 17: Canadian In-Game Advertising Historic Market Review by Device Type in US$ Million: 2009-2017
    • TABLE 18: In-Game Advertising Market in Canada: Percentage Share Breakdown of Sales by Device Type for 2009, 2019, and 2025
  • JAPAN
    • TABLE 19: Japanese Market for In-Game Advertising: Annual Sales Estimates and Projections in US$ Million by Device Type for the Period 2018-2025
    • TABLE 20: In-Game Advertising Market in Japan: Historic Sales Analysis in US$ Million by Device Type for the Period 2009-2017
    • TABLE 21: Japanese In-Game Advertising Market Share Analysis by Device Type: 2009 VS 2019 VS 2025
  • CHINA
    • TABLE 22: Chinese In-Game Advertising Market Growth Prospects in US$ Million by Device Type for the Period 2018-2025
    • TABLE 23: In-Game Advertising Historic Market Analysis in China in US$ Million by Device Type: 2009-2017
    • TABLE 24: Chinese In-Game Advertising Market by Device Type: Percentage Breakdown of Sales for 2009, 2019, and 2025
  • EUROPE
    • Market Facts & Figures
    • European In-Game Advertising Market: Competitor Market Share Scenario (in %) for 2019 & 2025
    • TABLE 25: European In-Game Advertising Market Demand Scenario in US$ Million by Region/Country: 2018-2025
    • TABLE 26: In-Game Advertising Market in Europe: A Historic Market Perspective in US$ Million by Region/Country for the Period 2009-2017
    • TABLE 27: European In-Game Advertising Market Share Shift by Region/Country: 2009 VS 2019 VS 2025
    • TABLE 28: European In-Game Advertising Market Estimates and Forecasts in US$ Million by Device Type: 2018-2025
    • TABLE 29: In-Game Advertising Market in Europe in US$ Million by Device Type: A Historic Review for the Period 2009-2017
    • TABLE 30: European In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025
  • FRANCE
    • TABLE 31: In-Game Advertising Market in France by Device Type: Estimates and Projections in US$ Million for the Period 2018-2025
    • TABLE 32: French In-Game Advertising Historic Market Scenario in US$ Million by Device Type: 2009-2017
    • TABLE 33: French In-Game Advertising Market Share Analysis by Device Type: 2009 VS 2019 VS 2025
  • GERMANY
    • TABLE 34: In-Game Advertising Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Device Type for the Period 2018-2025
    • TABLE 35: German In-Game Advertising Historic Market Analysis in US$ Million by Device Type: 2009-2017
    • TABLE 36: German In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025
  • ITALY
    • TABLE 37: Italian In-Game Advertising Market Growth Prospects in US$ Million by Device Type for the Period 2018-2025
    • TABLE 38: In-Game Advertising Historic Market Analysis in Italy in US$ Million by Device Type: 2009-2017
    • TABLE 39: Italian In-Game Advertising Market by Device Type: Percentage Breakdown of Sales for 2009, 2019, and 2025
  • UNITED KINGDOM
    • TABLE 40: United Kingdom Market for In-Game Advertising: Annual Sales Estimates and Projections in US$ Million by Device Type for the Period 2018-2025
    • TABLE 41: In-Game Advertising Market in the United Kingdom: Historic Sales Analysis in US$ Million by Device Type for the Period 2009-2017
    • TABLE 42: United Kingdom In-Game Advertising Market Share Analysis by Device Type: 2009 VS 2019 VS 2025
  • SPAIN
    • TABLE 43: Spanish In-Game Advertising Market Estimates and Forecasts in US$ Million by Device Type: 2018 to 2025
    • TABLE 44: Spanish In-Game Advertising Historic Market Review by Device Type in US$ Million: 2009-2017
    • TABLE 45: In-Game Advertising Market in Spain: Percentage Share Breakdown of Sales by Device Type for 2009, 2019, and 2025
  • RUSSIA
    • TABLE 46: Russian In-Game Advertising Market Estimates and Projections in US$ Million by Device Type: 2018 to 2025
    • TABLE 47: In-Game Advertising Market in Russia by Device Type: A Historic Review in US$ Million for 2009-2017
    • TABLE 48: Russian In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025
  • REST OF EUROPE
    • TABLE 49: Rest of Europe In-Game Advertising Market Estimates and Forecasts in US$ Million by Device Type: 2018-2025
    • TABLE 50: In-Game Advertising Market in Rest of Europe in US$ Million by Device Type: A Historic Review for the Period 2009-2017
    • TABLE 51: Rest of Europe In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025
  • ASIA-PACIFIC
    • TABLE 52: Asia-Pacific In-Game Advertising Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025
    • TABLE 53: In-Game Advertising Market in Asia-Pacific: Historic Market Analysis in US$ Million by Region/Country for the Period 2009-2017
    • TABLE 54: Asia-Pacific In-Game Advertising Market Share Analysis by Region/Country: 2009 VS 2019 VS 2025
    • TABLE 55: In-Game Advertising Market in Asia-Pacific by Device Type: Estimates and Projections in US$ Million for the Period 2018-2025
    • TABLE 56: Asia-Pacific In-Game Advertising Historic Market Scenario in US$ Million by Device Type: 2009-2017
    • TABLE 57: Asia-Pacific In-Game Advertising Market Share Analysis by Device Type: 2009 VS 2019 VS 2025
  • AUSTRALIA
    • TABLE 58: In-Game Advertising Market in Australia: Recent Past, Current and Future Analysis in US$ Million by Device Type for the Period 2018-2025
    • TABLE 59: Australian In-Game Advertising Historic Market Analysis in US$ Million by Device Type: 2009-2017
    • TABLE 60: Australian In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025
  • INDIA
    • TABLE 61: Indian In-Game Advertising Market Estimates and Forecasts in US$ Million by Device Type: 2018 to 2025
    • TABLE 62: Indian In-Game Advertising Historic Market Review by Device Type in US$ Million: 2009-2017
    • TABLE 63: In-Game Advertising Market in India: Percentage Share Breakdown of Sales by Device Type for 2009, 2019, and 2025
  • SOUTH KOREA
    • TABLE 64: In-Game Advertising Market in South Korea: Recent Past, Current and Future Analysis in US$ Million by Device Type for the Period 2018-2025
    • TABLE 65: South Korean In-Game Advertising Historic Market Analysis in US$ Million by Device Type: 2009-2017
    • TABLE 66: In-Game Advertising Market Share Distribution in South Korea by Device Type: 2009 VS 2019 VS 2025
  • REST OF ASIA-PACIFIC
    • TABLE 67: Rest of Asia-Pacific Market for In-Game Advertising: Annual Sales Estimates and Projections in US$ Million by Device Type for the Period 2018-2025
    • TABLE 68: In-Game Advertising Market in Rest of Asia-Pacific: Historic Sales Analysis in US$ Million by Device Type for the Period 2009-2017
    • TABLE 69: Rest of Asia-Pacific In-Game Advertising Market Share Analysis by Device Type: 2009 VS 2019 VS 2025
  • LATIN AMERICA
    • TABLE 70: Latin American In-Game Advertising Market Trends by Region/Country in US$ Million: 2018-2025
    • TABLE 71: In-Game Advertising Market in Latin America in US$ Million by Region/Country: A Historic Perspective for the Period 2009-2017
    • TABLE 72: Latin American In-Game Advertising Market Percentage Breakdown of Sales by Region/Country: 2009, 2019, and 2025
    • TABLE 73: Latin American In-Game Advertising Market Growth Prospects in US$ Million by Device Type for the Period 2018-2025
    • TABLE 74: In-Game Advertising Historic Market Analysis in Latin America in US$ Million by Device Type: 2009-2017
    • TABLE 75: Latin American In-Game Advertising Market by Device Type: Percentage Breakdown of Sales for 2009, 2019, and 2025
  • ARGENTINA
    • TABLE 76: Argentinean In-Game Advertising Market Estimates and Forecasts in US$ Million by Device Type: 2018-2025
    • TABLE 77: In-Game Advertising Market in Argentina in US$ Million by Device Type: A Historic Review for the Period 2009-2017
    • TABLE 78: Argentinean In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025
  • BRAZIL
    • TABLE 79: In-Game Advertising Market in Brazil by Device Type: Estimates and Projections in US$ Million for the Period 2018-2025
    • TABLE 80: Brazilian In-Game Advertising Historic Market Scenario in US$ Million by Device Type: 2009-2017
    • TABLE 81: Brazilian In-Game Advertising Market Share Analysis by Device Type: 2009 VS 2019 VS 2025
  • MEXICO
    • TABLE 82: In-Game Advertising Market in Mexico: Recent Past, Current and Future Analysis in US$ Million by Device Type for the Period 2018-2025
    • TABLE 83: Mexican In-Game Advertising Historic Market Analysis in US$ Million by Device Type: 2009-2017
    • TABLE 84: Mexican In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025
  • REST OF LATIN AMERICA
    • TABLE 85: Rest of Latin America In-Game Advertising Market Estimates and Projections in US$ Million by Device Type: 2018 to 2025
    • TABLE 86: In-Game Advertising Market in Rest of Latin America by Device Type: A Historic Review in US$ Million for 2009-2017
    • TABLE 87: Rest of Latin America In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025
  • MIDDLE EAST
    • TABLE 88: The Middle East In-Game Advertising Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025
    • TABLE 89: In-Game Advertising Market in the Middle East by Region/Country in US$ Million: 2009-2017
    • TABLE 90: The Middle East In-Game Advertising Market Share Breakdown by Region/Country: 2009, 2019, and 2025
    • TABLE 91: The Middle East In-Game Advertising Market Estimates and Forecasts in US$ Million by Device Type: 2018 to 2025
    • TABLE 92: The Middle East In-Game Advertising Historic Market by Device Type in US$ Million: 2009-2017
    • TABLE 93: In-Game Advertising Market in the Middle East: Percentage Share Breakdown of Sales by Device Type for 2009, 2019, and 2025
  • IRAN
    • TABLE 94: Iranian Market for In-Game Advertising: Annual Sales Estimates and Projections in US$ Million by Device Type for the Period 2018-2025
    • TABLE 95: In-Game Advertising Market in Iran: Historic Sales Analysis in US$ Million by Device Type for the Period 2009-2017
    • TABLE 96: Iranian In-Game Advertising Market Share Analysis by Device Type: 2009 VS 2019 VS 2025
  • ISRAEL
    • TABLE 97: Israeli In-Game Advertising Market Estimates and Forecasts in US$ Million by Device Type: 2018-2025
    • TABLE 98: In-Game Advertising Market in Israel in US$ Million by Device Type: A Historic Review for the Period 2009-2017
    • TABLE 99: Israeli In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025
  • SAUDI ARABIA
    • TABLE 100: Saudi Arabian In-Game Advertising Market Growth Prospects in US$ Million by Device Type for the Period 2018-2025
    • TABLE 101: In-Game Advertising Historic Market Analysis in Saudi Arabia in US$ Million by Device Type: 2009-2017
    • TABLE 102: Saudi Arabian In-Game Advertising Market by Device Type: Percentage Breakdown of Sales for 2009, 2019, and 2025
  • UNITED ARAB EMIRATES
    • TABLE 103: In-Game Advertising Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Million by Device Type for the Period 2018-2025
    • TABLE 104: United Arab Emirates In-Game Advertising Historic Market Analysis in US$ Million by Device Type: 2009-2017
    • TABLE 105: In-Game Advertising Market Share Distribution in United Arab Emirates by Device Type: 2009 VS 2019 VS 2025
  • REST OF MIDDLE EAST
    • TABLE 106: In-Game Advertising Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Million by Device Type for the Period 2018-2025
    • TABLE 107: Rest of Middle East In-Game Advertising Historic Market Analysis in US$ Million by Device Type: 2009-2017
    • TABLE 108: Rest of Middle East In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025
  • AFRICA
    • TABLE 109: African In-Game Advertising Market Estimates and Projections in US$ Million by Device Type: 2018 to 2025
    • TABLE 110: In-Game Advertising Market in Africa by Device Type: A Historic Review in US$ Million for 2009-2017
    • TABLE 111: African In-Game Advertising Market Share Breakdown by Device Type: 2009 VS 2019 VS 2025

IV. COMPETITION

  • ADSCAPE INTERNATIONAL, LLC
  • ELECTRONIC ARTS, INC.
  • ENGAGE ADVERTISING
  • MEDIASPIKE, INC.
  • PLAYWIRE MEDIA

V. CURATED RESEARCH

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