PUBLISHER: Grand View Research | PRODUCT CODE: 1376032
PUBLISHER: Grand View Research | PRODUCT CODE: 1376032
The global cat litter products market size is expected to reach USD 22.31 billion by 2030, registering a CAGR of 5.1% from 2023 to 2030, according to a new report by Grand View Research, Inc.. Pet ownership rates have been steadily increasing across the globe. Many people view pets as companions and part of the family, leading to higher adoption rates for dogs, cats, and other pets. This trend has fueled the demand for cat litter products and other pet care products and services.
According to the statistics published by the American Pet Products Association, Inc., in 2022, Generation Z accounted for 16% of pet ownership in the U.S., representing a noteworthy portion of the overall pet market. This indicates that Generation Z individuals have emerged as a significant consumer segment within the pet industry. The level of pet ownership among this demographic highlights their engagement and potential impact on the market.
The market is influenced by numerous technology trends that are revolutionizing cat care. Smart litter boxes with automated cleaning and health monitoring capabilities are gaining popularity, offering cat owners convenience and efficiency. Eco-friendly litter materials such as plant-based and biodegradable options are also being developed, addressing consumer demands for sustainability. Online platforms and mobile apps are enabling easy access and personalized shopping experiences. These advancements are enhancing functionality, eco-consciousness, and convenience in the market.
Manufacturers and key companies continuously innovate to meet the growing demand for natural options. For instance, in October 2020, MARS Petcare, the leading global pet food company, launched the CATSAN Hygiene Plus non-clumping litter brand in the Indian market. CATSAN, a trusted cat hygiene brand with over 30 years of experience, made its high-quality litter available to Indian pet parents through Amazon India's website. The non-clumping litter offers several key features, including triple odor protection with fine-pored hygiene granules that effectively soak up the liquid and keep the litter noticeably clean. It is made from select natural ingredients, free from bleach or scent, ensuring a 100% natural and safe product.
The emergence of direct selling marketing techniques is creating lucrative opportunities and widening the scope for market growth. Increasing focus on eliminating unnecessary middlemen has led to the development of initiatives such as the No Middleman Project. For instance, PrettyLitter caters directly to consumers, delivering value to cat parents in terms of time, cost, and effort. In addition, KitNipBox is a direct-to-consumer monthly cat subscription box with different subscription plans. Thus, a large number of companies in the market are adopting this channel to provide the ultimate level of convenience to cat parents. The rising penetration of the subscription-based business model also supports the market's growth.