Picture

Questions?

+1-866-353-3335

SEARCH
What are you looking for?
Need help finding what you are looking for? Contact Us
Compare
Free Samples
Contents

PUBLISHER: Grand View Research | PRODUCT CODE: 1233036

Cover Image

PUBLISHER: Grand View Research | PRODUCT CODE: 1233036

User Generated Content Platform Market Size, Share & Trends Analysis Report By Product Type (Blogs, Websites), By End-user (Enterprises, Individual), By Region, And Segment Forecasts, 2023 - 2030

PUBLISHED:
PAGES: 100 Pages
DELIVERY TIME: 2-10 business days
REQUEST FREE SAMPLE
REQUEST CUSTOMIZATION
SELECT AN OPTION
Unprintable PDF (Single User License)
USD 5950
Printable PDF (5-User License)
USD 6950
Printable PDF (Enterprise License)
USD 8950

Add to Cart

Description

Table of Contents

List of Tables

User Generated Content Platform Growth & Trends:

The global user generated content platform market size is anticipated to reach USD 32.6 billion by 2030, registering a CAGR of 29.4% from 2023 to 2030, according to a new study by Grand View Research, Inc. User Generated Content (UGC) or User Generated Content Platform can be defined as software-as-a-service (SaaS) that helps organizations curate images, videos, and text from social media and other online resources to repurpose for creating their brand's authentic story.

The increasing number of internet users with rapid technological advancement is attributed to the growth of the user-generated platform market during the forecast period. Moreover, the user can create their content, such as live streaming videos and live podcasts, to share on multiple social media sites. User generated platform market will continue to grow significantly because of the disruptive evolution of the Internet of Things (IoT) and big data technologies.

The advent of digital commerce and the extending consumer distaste for intrusive marketing tactics has led many advertisers and brands to introduce user-generated content to engage consumers and connect with them. New formats such as augmented reality (AR) filters & lenses and live streaming have provided consumers with new methods to create content. They have given marketing agencies new strategies to leverage user-generated content as part of their advertising and marketing efforts.

For instance, in March 2020, Twitch, an American video live-streaming service, stated that its viewership increased by 31.0% as more individuals connected with the live-streaming platform. For brands and their agencies, there are many benefits to using UGC for marketing and advertising purposes. Top among them are highly trusted online content, strong brand affinity and engagement, more earned media, strong search engine optimization (SEO), and new research opportunities.

The increasing use of user-generated content platforms for marketing and advertising due to the rise of social media and messaging platforms is propelling the market growth. Publishers, marketers, and advertising agencies are taking notice and capitalizing on this trend in exciting ways. For instance, in May 2020, JD.com, a Chinese e-commerce company, announced a strategic partnership with Kuaishou, a short-video app in China. Through this partnership, the online retailer allows Kuaishou users to purchase JD products directly from the video app, redirecting shoppers to the e-commerce apps.

The increased use of smartphones with high-speed internet technologies, and the introduction of 5G, have resulted in increased data consumption and the creation of user-generated content such as live podcasts and live streaming videos. Adopting emerging technology in the user generated content platform, such as artificial intelligence and machine learning, helps focus on providing better outcomes and interacting with customers in the virtual world, which is predicted to boost market demand in the coming years.

However, the downside of marketing and advertising through user-generated content is connected to the requirement of close supervision as negative content is inevitable. It requires an individual or a team to monitor, filter, and review user-generated content before publishing, which leads to extra costs and time for the organizations. Besides, moderating UGC can lead to a Black Hat SEO attack. A dedicated team of supervisors is required to publish the content. Since people are reluctant to trust a random review or content with no authoritative background and it questions the credibility of the marketing content. Further, accusing the system of fake accounts and aliases is easy with so many different content contributors. Therefore, some consumers are not likely to trust UGC as others.

User Generated Content Platform Market Report Highlights:

  • Based on product type, the audio and video segment holds the maximum revenue share of 33.7% in 2022. The attributes such as increased engagement with customers, high potential for sharing ability on social media platforms, availability of high-speed internet, and detailed information about the product are expected to boost the market of audio and video (including live streaming) segment
  • The enterprises segment dominates the market with a revenue share of 63.1% in 2022. This can be attributed to the growing use of user-generated content platforms for brand marketing and advertising purposes
  • North America is estimated to grow with the highest revenue share of 34.1% from 2023 to 2030. The growth is attributable to the rapidly swift technological advancements, increasing consumption of smartphones, and the increasing prominence of social networking in this region
  • Major players in the market are consistently investing in advanced and innovative technologies. E-commerce retailers are optimizing user generated content because more consumers become regular social media users. For instance, in March 2021, Yotpo, an e-commerce company in the U.S., announced raising USD 230.0 million in Series F funding. This initiative aimed to accelerate the company's e-commerce marketing platform to enhance overall performance
Show more
Product Code: GVR-4-68039-470-4

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Information Procurement and Research Scope
  • 1.2 Information Analysis
  • 1.3 Market Formulation & Data Visualization
  • 1.4 Market Scope and Assumptions
    • 1.4.1 Secondary Sources
    • 1.4.2 Primary Sources

Chapter 2 Executive Summary

  • 2.1 Market Outlook
  • 2.2 Global
    • 2.2.1 Global User Generated Content Platform Market, 2017 - 2030
    • 2.2.2 Global User Generated Content Platform Market, by Region, 2017 - 2030
    • 2.2.3 Global User Generated Content Platform Market, by Product Type, 2017 - 2030
    • 2.2.4 Global User Generated Content Platform Market, by End-User, 2017 - 2030
  • 2.3 Segmental Trends

Chapter 3 User Generated Content Platform Market Variables, Trends & Scope

  • 3.1 Market Segmentation & Scope
  • 3.2 User Generated Content Platform Market - Value Chain Analysis
  • 3.3 Market Dynamics
    • 3.3.1 Market Drivers
    • 3.3.2 Market Restraints
    • 3.3.3 Market Opportunities
  • 3.4 Industry Analysis - Porter's Five Forces
    • 3.4.1 Supplier Power
    • 3.4.2 Buyer Power
    • 3.4.3 Substitution Threat
    • 3.4.4 Threat From New Entrant
    • 3.4.5 Competitive Rivalry
  • 3.5 Key Opportunities - Prioritized
  • 3.6 User Generated Content Platform Market - PEST Analysis
    • 3.6.1 Political
    • 3.6.2 Economic
    • 3.6.3 Social
    • 3.6.4 Technological

Chapter 4 User Generated Content Platform Market: Product Type Outlook

  • 4.1 User Generated Content Platform Market Share by Product Type, 2022 & 2030
  • 4.2 Blogs
    • 4.2.1 Blogs User Generated Content Platform Market, by Region, 2017 - 2030
  • 4.3 Websites
    • 4.3.1 Websites User Generated Content Platform Market, by Region, 2017 - 2030
  • 4.4 Advertising and Promotions
    • 4.4.1 Advertising and Promotions User Generated Content Platform Market, by Region, 2017 - 2030
  • 4.5 Social Media
    • 4.5.1 Social Media User Generated Content Platform Market, by Region, 2017 - 2030
  • 4.6 Audio and Video
    • 4.6.1 Audio and Video User Generated Content Platform Market, by Region, 2017 - 2030
  • 4.7 Others
    • 4.7.1 Others User Generated Content Platform Market, by Region, 2017 - 2030

Chapter 5 User Generated Content Platform Market: End-User Outlook

  • 5.1 User Generated Content Platform Market Share by End-User, 2022 & 2030
  • 5.2 Individual
    • 5.2.1 Individual User Generated Content Platform Market, by Region, 2017 - 2030
  • 5.3 Enterprises
    • 5.3.1 Enterprises User Generated Content Platform Market, by Region, 2017 - 2030

Chapter 6 User Generated Content Platform Market: Regional Outlook

  • 6.1 North America
    • 6.1.1 North America User Generated Content Platform Market, by Product Type, 2017 - 2030
    • 6.1.2 North America User Generated Content Platform Market, by End-User, 2017 - 2030
    • 6.1.3 U.S.
      • 6.1.3.1 U.S. User Generated Content Platform Market, by Product Type, 2017 - 2030
      • 6.1.3.2 U.S. User Generated Content Platform Market, by End-User, 2017 - 2030
    • 6.1.4 Canada
      • 6.1.4.1 Canada User Generated Content Platform Market, by Product Type, 2017 - 2030
      • 6.1.4.2 Canada User Generated Content Platform Market, by End-User, 2017 - 2030
    • 6.1.5 Mexico
      • 6.1.5.1 Mexico User Generated Content Platform Market, by Product Type, 2017 - 2030
      • 6.1.5.2 Mexico User Generated Content Platform Market, by End-User, 2017 - 2030
  • 6.2 Europe
    • 6.2.1 Europe User Generated Content Platform Market, by Product Type, 2017 - 2030
    • 6.2.2 Europe User Generated Content Platform Market, by End-User, 2017 - 2030
    • 6.2.3 U.K.
      • 6.2.3.1 U.K. User Generated Content Platform Market, by Product Type, 2017 - 2030
      • 6.2.3.2 U.K. User Generated Content Platform Market, by End-User, 2017 - 2030
    • 6.2.4 Germany
      • 6.2.4.1 Germany User Generated Content Platform Market, by Product Type, 2017 - 2030
      • 6.2.4.2 Germany User Generated Content Platform Market, by End-User, 2017 - 2030
    • 6.2.5 France
      • 6.2.5.1 France User Generated Content Platform Market, by Product Type, 2017 - 2030
      • 6.2.5.2 France User Generated Content Platform Market, by End-User, 2017 - 2030
    • 6.2.6 Turkey
      • 6.2.6.1 Turkey User Generated Content Platform Market, by Product Type, 2017 - 2030
      • 6.2.6.2 Turkey User Generated Content Platform Market, by End-User, 2017 - 2030
    • 6.2.7 Russia
      • 6.2.7.1 Russia User Generated Content Platform Market, by Product Type, 2017 - 2030
      • 6.2.7.2 Russia User Generated Content Platform Market, by End-User, 2017 - 2030
  • 6.3 Asia Pacific
    • 6.3.1 Asia Pacific User Generated Content Platform Market, by Product Type, 2017 - 2030
    • 6.3.2 Asia Pacific User Generated Content Platform Market, by End-User, 2017 - 2030
    • 6.3.3 China
      • 6.3.3.1 China User Generated Content Platform Market, by Product Type, 2017 - 2030
      • 6.3.3.2 China User Generated Content Platform Market, by End-User, 2017 - 2030
    • 6.3.4 Japan
      • 6.3.4.1 Japan User Generated Content Platform Market, by Product Type, 2017 - 2030
      • 6.3.4.2 Japan User Generated Content Platform Market, by End-User, 2017 - 2030
    • 6.3.5 India
      • 6.3.5.1 India User Generated Content Platform Market, by Product Type, 2017 - 2030
      • 6.3.5.2 India User Generated Content Platform Market, by End-User, 2017 - 2030
    • 6.3.6 South Korea
      • 6.3.6.1 South Korea User Generated Content Platform Market, by Product Type, 2017 - 2030
      • 6.3.6.2 South Korea User Generated Content Platform Market, by End-User, 2017 - 2030
    • 6.3.7 Indonesia
      • 6.3.7.1 Indonesia User Generated Content Platform Market, by Product Type, 2017 - 2030
      • 6.3.7.2 Indonesia User Generated Content Platform Market, by End-User, 2017 - 2030
    • 6.3.8 Thailand
      • 6.3.8.1 Thailand User Generated Content Platform Market, by Product Type, 2017 - 2030
      • 6.3.8.2 Thailand User Generated Content Platform Market, by End-User, 2017 - 2030
    • 6.3.9 Vietnam
      • 6.3.9.1 Vietnam User Generated Content Platform Market, by Product Type, 2017 - 2030
      • 6.3.9.2 Vietnam User Generated Content Platform Market, by End-User, 2017 - 2030
  • 6.4 South America
    • 6.4.1 South America User Generated Content Platform Market, by Product Type, 2017 - 2030
    • 6.4.2 South America User Generated Content Platform Market, by End-User, 2017 - 2030
    • 6.4.3 Brazil
      • 6.4.3.1 Brazil User Generated Content Platform Market, by Product Type, 2017 - 2030
      • 6.4.3.2 Brazil User Generated Content Platform Market, by End-User, 2017 - 2030
  • 6.5 MEA
    • 6.5.1 MEA User Generated Content Platform Market, by Product Type, 2017 - 2030
    • 6.5.2 MEA User Generated Content Platform Market, by End-User, 2017 - 2030
    • 6.5.3 Saudi Arabia
      • 6.5.3.1 Saudi Arabia User Generated Content Platform Market, by Product Type, 2017 - 2030
      • 6.5.3.2 Saudi Arabia User Generated Content Platform Market, by End-User, 2017 - 2030
    • 6.5.4 Israel
      • 6.5.4.1 Israel User Generated Content Platform Market, by Product Type, 2017 - 2030
      • 6.5.4.2 Israel User Generated Content Platform Market, by End-User, 2017 - 2030
    • 6.5.5 Kuwait
      • 6.5.5.1 Kuwait User Generated Content Platform Market, by Product Type, 2017 - 2030
      • 6.5.5.2 Kuwait User Generated Content Platform Market, by End-User, 2017 - 2030
    • 6.5.6 United Arab Emirates
      • 6.5.6.1 United Arab Emirates User Generated Content Platform Market, by Product Type, 2017 - 2030
      • 6.5.6.2 United Arab Emirates User Generated Content Platform Market, by End-User, 2017 - 2030

Chapter 7 Competitive Landscape

  • 7.1 Bazaarvoice
    • 7.1.1 Company Overview
    • 7.1.2 Financial Performance
    • 7.1.3 Product Benchmarking
    • 7.1.4 Recent Developments
  • 7.2 CrowdRiff
    • 7.2.1 Company Overview
    • 7.2.2 Financial Performance
    • 7.2.3 Product Benchmarking
    • 7.2.4 Recent Developments
  • 7.3 Curalate, Inc.
    • 7.3.1 Company Overview
    • 7.3.2 Financial Performance
    • 7.3.3 Product Benchmarking
    • 7.3.4 Recent Developments
  • 7.4 Monotype Imaging Inc.
    • 7.4.1 Company Overview
    • 7.4.2 Financial Performance
    • 7.4.3 Product Benchmarking
    • 7.4.4 Recent Developments
  • 7.5 Olapic Inc.
    • 7.5.1 Company Overview
    • 7.5.2 Financial Performance
    • 7.5.3 Product Benchmarking
    • 7.5.4 Recent Developments
  • 7.6 Pancake Laboratories, Inc.
    • 7.6.1 Company Overview
    • 7.6.2 Financial Performance
    • 7.6.3 Product Benchmarking
    • 7.6.4 Recent Developments
  • 7.7 Pixlee TurnTo
    • 7.7.1 Company Overview
    • 7.7.2 Financial Performance
    • 7.7.3 Product Benchmarking
    • 7.7.4 Recent Developments
  • 7.8 Stackla Pty Ltd.
    • 7.8.1 Company Overview
    • 7.8.2 Financial Performance
    • 7.8.3 Product Benchmarking
    • 7.8.4 Recent Developments
  • 7.9 TINT
    • 7.6.1 Company Overview
    • 7.6.2 Financial Performance
    • 7.6.3 Product Benchmarking
    • 7.6.4 Recent Developments
  • 7.10 Yotpo Ltd
    • 7.10.1 Company Overview
    • 7.10.2 Financial Performance
    • 7.10.3 Product Benchmarking
    • 7.10.4 Recent Developments
Show more
Product Code: GVR-4-68039-470-4

List of Tables

  • Table 1 User Generated Content Platform Market - Industry Snapshot & Key Buying Criteria, 2017 - 2030
  • Table 2 Global User Generated Content Platform Market, 2017 - 2030 (USD Million)
  • Table 3 Global User Generated Content Platform Market, by Region, 2017 - 2030 (USD Million)
  • Table 4 Global User Generated Content Platform Market, by Product Type, 2017 - 2030 (USD Million)
  • Table 5 Global User Generated Content Platform Market, by End-User, 2017 - 2030 (USD Million)
  • Table 6 Key Market Driver Impact
  • Table 7 Key Market Restraint Impact
  • Table 8 Key Market Opportunity Impact
  • Table 9 List of Key Market Players
  • Table 10 Blogs User Generated Content Platform Market, by Region, 2017 - 2030 (USD Million)
  • Table 11 Websites User Generated Content Platform Market, by Region, 2017 - 2030 (USD Million)
  • Table 12 Advertising and Promotions User Generated Content Platform Market, by Region, 2017 - 2030 (USD Million)
  • Table 13 Social Media User Generated Content Platform Market, by Region, 2017 - 2030 (USD Million)
  • Table 14 Audio and Video User Generated Content Platform Market, by Region, 2017 - 2030 (USD Million)
  • Table 15 Others User Generated Content Platform Market, by Region, 2017 - 2030 (USD Million)
  • Table 16 North America User Generated Content Platform Market, by Product Type, 2017 - 2030 (USD Million)
  • Table 17 North America User Generated Content Platform Market, by End-User, 2017 - 2030 (USD Million)
  • Table 18 U.S. User Generated Content Platform Market, by Product Type, 2017 - 2030 (USD Million)
  • Table 19 U.S. User Generated Content Platform Market, by End-User, 2017 - 2030 (USD Million)
  • Table 20 Canada User Generated Content Platform Market, by Product Type, 2017 - 2030 (USD Million)
  • Table 21 Canada User Generated Content Platform Market, by End-User, 2017 - 2030 (USD Million)
  • Table 22 Mexico User Generated Content Platform Market, by Product Type, 2017 - 2030 (USD Million)
  • Table 23 Mexico User Generated Content Platform Market, by End-User, 2017 - 2030 (USD Million)
  • Table 24 Europe User Generated Content Platform Market, by Product Type, 2017 - 2030 (USD Million)
  • Table 25 Europe User Generated Content Platform Market, by End-User, 2017 - 2030 (USD Million)
  • Table 26 U.K. User Generated Content Platform Market, by Product Type, 2017 - 2030 (USD Million)
  • Table 27 U.K. User Generated Content Platform Market, by End-User, 2017 - 2030 (USD Million)
  • Table 28 Germany User Generated Content Platform Market, by Product Type, 2017 - 2030 (USD Million)
  • Table 29 Germany User Generated Content Platform Market, by End-User, 2017 - 2030 (USD Million)
  • Table 30 France User Generated Content Platform Market, by Product Type, 2017 - 2030 (USD Million)
  • Table 31 France User Generated Content Platform Market, by End-User, 2017 - 2030 (USD Million)
  • Table 32 Turkey User Generated Content Platform Market, by End-User, 2017 - 2030 (USD Million)
  • Table 33 Turkey User Generated Content Platform Market, by Product Type, 2017 - 2030 (USD Million)
  • Table 34 Russia User Generated Content Platform Market, by End-User, 2017 - 2030 (USD Million)
  • Table 35 Russia User Generated Content Platform Market, by Product Type, 2017 - 2030 (USD Million)
  • Table 36 Asia Pacific User Generated Content Platform Market, by Product Type, 2017 - 2030 (USD Million)
  • Table 37 Asia Pacific User Generated Content Platform Market, by End-User, 2017 - 2030 (USD Million)
  • Table 38 China User Generated Content Platform Market, by Product Type, 2017 - 2030 (USD Million)
  • Table 39 China User Generated Content Platform Market, by End-User, 2017 - 2030 (USD Million)
  • Table 40 Japan User Generated Content Platform Market, by Product Type, 2017 - 2030 (USD Million)
  • Table 41 Japan User Generated Content Platform Market, by End-User, 2017 - 2030 (USD Million)
  • Table 42 India User Generated Content Platform Market, by Product Type, 2017 - 2030 (USD Million)
  • Table 43 India User Generated Content Platform Market, by End-User, 2017 - 2030 (USD Million)
  • Table 44 South Korea User Generated Content Platform Market, by Product Type, 2017 - 2030 (USD Million)
  • Table 45 South Korea User Generated Content Platform Market, by End-User, 2017 - 2030 (USD Million)
  • Table 46 Indonesia User Generated Content Platform Market, by Product Type, 2017 - 2030 (USD Million)
  • Table 47 Indonesia User Generated Content Platform Market, by End-User, 2017 - 2030 (USD Million)
  • Table 48 Thailand User Generated Content Platform Market, by Product Type, 2017 - 2030 (USD Million)
  • Table 49 Thailand User Generated Content Platform Market, by End-User, 2017 - 2030 (USD Million)
  • Table 50 Vietnam User Generated Content Platform Market, by Product Type, 2017 - 2030 (USD Million)
  • Table 51 Vietnam User Generated Content Platform Market, by End-User, 2017 - 2030 (USD Million)
  • Table 52 South America User Generated Content Platform Market, by Product Type, 2017 - 2030 (USD Million)
  • Table 53 South America User Generated Content Platform Market, by End-User, 2017 - 2030 (USD Million)
  • Table 54 Brazil User Generated Content Platform Market, by Product Type, 2017 - 2030 (USD Million)
  • Table 55 Brazil User Generated Content Platform Market, by End-User, 2017 - 2030 (USD Million)
  • Table 56 MEA User Generated Content Platform Market, by Product Type, 2017 - 2030 (USD Million)
  • Table 57 MEA User Generated Content Platform Market, by End-User, 2017 - 2030 (USD Million)
  • Table 58 Saudi Arabia User Generated Content Platform Market, by Product Type, 2017 - 2030 (USD Million)
  • Table 59 Saudi Arabia User Generated Content Platform Market, by End-User, 2017 - 2030 (USD Million)
  • Table 60 Israel User Generated Content Platform Market, by Product Type, 2017 - 2030 (USD Million)
  • Table 61 Israel User Generated Content Platform Market, by End-User, 2017 - 2030 (USD Million)
  • Table 62 Kuwait User Generated Content Platform Market, by Product Type, 2017 - 2030 (USD Million)
  • Table 63 Kuwait User Generated Content Platform Market, by End-User, 2017 - 2030 (USD Million)
  • Table 64 United Arab Emirates User Generated Content Platform Market, by Product Type, 2017 - 2030 (USD Million)
  • Table 65 United Arab Emirates User Generated Content Platform Market, by End-User, 2017 - 2030 (USD Million)

List of Figures

  • Fig. 1 Research Process
  • Fig. 2 Market Formulation
  • Fig. 3 Market Segmentation and Scope
  • Fig. 4 User Generated Content Platform Market, 2017 - 2030
  • Fig. 5 Key Opportunities Analysis
  • Fig. 6 User Generated Content Platform - Value Chain Analysis
  • Fig. 7 User Generated Content Platform Market Dynamics
  • Fig. 8 Industry Analysis - Porter's Five Forces Analysis
  • Fig. 9 User Generated Content Platform Market - Pest Analysis
  • Fig. 10 User Generated Content Platform Market Share by Product Type, 2022 & 2030
  • Fig. 11 User Generated Content Platform Market Share by End-User, 2022 & 2030
  • Fig. 12 User Generated Content Platform Market Share by Region, 2022 & 2030
  • Fig. 13 North America Marketplace: Key Takeaways
  • Fig. 14 Europe Marketplace: Key Takeaways
  • Fig. 15 Asia Pacific Marketplace: Key Takeaways
  • Fig. 16 South America Marketplace: Key Takeaways
  • Fig. 17 MEA Marketplace: Key Takeaways
Show more
Have a question?
Picture

Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

Picture

Christine Sirois

Manager - Americas

+1-860-674-8796

Questions? Please give us a call or visit the contact form.
Contact Us +1-866-353-3335
Hi, how can we help?
Contact us!