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Market Research Report
Product code
1062848
Digital Marketing Software Market Size, Share & Trends Analysis Report By Solution (CRM Software, Marketing Automation, Social Media), By Service, By Deployment, By Enterprise Size, By End-use, By Region, And Segment Forecasts, 2022 - 2030 |
Digital Marketing Software Market Size, Share & Trends Analysis Report By Solution (CRM Software, Marketing Automation, Social Media), By Service, By Deployment, By Enterprise Size, By End-use, By Region, And Segment Forecasts, 2022 - 2030 |
Published: February 15, 2022
Grand View Research, Inc.
Content info: 150 Pages
Delivery time: 2-10 business days
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The global digital marketing software market size is expected to reach USD 264.15 billion by 2030, registering a CAGR of 19.1% from 2022 to 2030, according to a new study conducted by Grand View Research, Inc. The market has been evolving continuously in line with the advancements in technology and the changing needs of the incumbents of various end-use industries and industry verticals, especially small and medium enterprises. Furthermore, the unabated transition from desktops to smartphones as the rapid increase in the number of smartphone users would expose more individuals to online ads is anticipated to drive the market growth.
The market has been evolving continuously in line with the advances in technology and the changing needs of the incumbents of various end-use industries and industry verticals, especially small and medium enterprises. Several vendors are striking strategic partnerships with end users and helping them in strengthening their digital marketing activities. For instance, In February 2021, International Business Machines Corporation partnered with Palantir. The partnership will include IBM's hybrid cloud data platform designed to make hybrid cloud and AI environments more accessible to organizations. The partnership will support the implementation of AI-infused applications with IBM Watson as well as assist customers or clients in accessing, analyzing, and acting on massive volumes of data.
The growing trend of remote working and collaborative approaches has shifted the focus of marketing campaigners toward social media, search engines, and media websites. They are leveraging the rising demand for streaming services such as Amazon Prime, Netflix, and Hulu. In Italy, the number of first-time installations of Netflix was up by over 57% in March 2020. The significant advantage of digital marketing is that it is measurable. Digital marketing software enables marketers to obtain a clear picture of their Return on Investment (ROI), spending, and activities that generate the highest number of quality leads and at the expense incurred.