PUBLISHER: Grand View Research | PRODUCT CODE: 1147563
PUBLISHER: Grand View Research | PRODUCT CODE: 1147563
The global face-swiping payment market size is expected to reach USD 18.46 billion by 2030, expanding at a CAGR of 18.9% from 2022 to 2030, according to a new study conducted by Grand View Research, Inc. The rise in digitalization led by the COVID-19 pandemic and the increasing penetration of the internet across the globe is anticipated to drive market growth. For instance, according to the Digital 2021, Global Overview Report, almost 4.66 billion people worldwide had access to and used the internet as of January 2021.
Recently, venture capital firms started focusing on tech start-ups, assisting them in raising funds to expand their product portfolios and strengthen their market position. For instance, in December 2020, Nice & Green, a Swiss investment company invested USD 38 million in FacePhi, a facial biometric technology company. The investment was particularly made for the company's expansion and enhancement of the market share.
Face swiping technology enables consumers to make purchases simply by portraying in front of camera-equipped point-of-sale (POS) machines, which results in faster and more secure face payments. Furthermore, the mobile wallet providers such as Alipay and others have extended support for the face swipe feature to enable users to make faster payments. Thus, such ongoing trends are expected to further drive the market growth over the forecast period.
The global pandemic has been favorable to market growth. The growing demand for biometrics for verification, or unlocking mobile phones has made consumers familiar with the use of biometrics which is anticipated to create new growth opportunities for the face-swiping payment industry. For instance, according to the 2021 survey by IDEMA, 84% of the respondents use the biometric authentication method, out of which around 43% of the respondent have used facial biometrics for unlocking smartphones.