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PUBLISHER: Grand View Research | PRODUCT CODE: 1224718
PUBLISHER: Grand View Research | PRODUCT CODE: 1224718
Period Panties Market Size, Share & Trends Analysis Report By Product (Brief, Bikini, Boyshort, Hi-waist), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2023 - 2030
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Period Panties Market Growth & Trends:
The global period panties market size is anticipated to reach USD 374.74 million by 2030, expanding at a CAGR of 17.4% from 2023 to 2030, according to a new report by Grand View Research, Inc., The growing awareness regarding menstrual hygiene and increasing demand for eco-friendly products across the globe are the major factors contributing to the industry growth. Additionally, the advancements in the material and technology used in period panties by the manufacturers by launching innovative products further create significant growth opportunities for the market in the coming years.
The COVID-19 outbreak is likely to impact the market for period panties across the globe. Store closures due to lockdown measures have resulted in grim consequences, with sales of period panties from offline channels declining consistently. Majorly, the physical outlets were severely affected due to restrictions, government guidelines, and lockdown situations as consumers were forced to stay at home to avoid the surge in the spread of the disease.
Various manufacturers in the market contribute to the growth by launching new products to meet consumer demands. For instance, in August 2022, Hanes Brands Inc. announced the launch of a line of accessibly-priced period underwear. The brand's new line of Comfort period underwear is designed to help consumers stay comfortable and confident during periods, even when sleeping, offering premium period protection without the premium period underwear price tag.
The offline distribution channels dominated the market and accounted for a 65.6% share of the global revenue in 2022. These channels' main tactics for boosting sales and foot traffic in any store are a wide selection of products, deals, and discounts that draw in a greater number of customers. Additionally, customers often visit a store to physically inspect the creation, usefulness, and uniqueness of the products as these inspections give them more confidence to purchase the product.
The online distribution channel is expected to witness the fastest growth over the forecast period. The rising popularity of e-commerce channels among manufacturers and high internet penetration have been driving sales through this channel. Moreover, the growing partnerships between manufacturers and retailers for the distribution of period panties further contribute to the market growth. For instance, Thinx Inc. and Walmart partnered in March 2022, to launch the campaign 'Thinx For All' in 558 Walmart stores and Walmart.com.
North America dominated the market for period panties and accounted for a 39.1% share of the global revenue in 2022. Growth in the market is powered by high awareness coupled with high expenditure on menstrual hygiene products, including period panties. Moreover, the significant number of marketing campaigns and awareness programs by various organizations and companies further contribute to market growth.
Period Panties Market Report Highlights:
- By product, briefs led the market and accounted for a 29.3% share of the global revenue in 2022. The rising popularity of period briefs in developed economies among working women contributed to the market growth
- By distribution channel, the online segment is expected to witness the fastest growth of 17.1% throughout the forecast period. The increasing availability of a wide range of products from different brands, free delivery, and seasonal discount on e-retailer platforms are among the major reasons driving the segment
- Asia Pacific is expected to register the fastest CAGR of 18.0% from 2022 to 2030. The growing women working population coupled with rising awareness regarding menstrual hygiene in India and China further contribute to the market growth
Product Code: GVR-4-68040-027-7
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Products & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Product Outlook
- 2.3. Distribution Channel Outlook
- 2.4. Regional Outlook
Chapter 3. Period Panties Market Variables, Trends & Scope
- 3.1. Market Introduction
- 3.2. Penetration & Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Sales/Retail Channel Analysis
- 3.3.2. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Industry Challenges
- 3.4.4. Industry Opportunities
- 3.5. Business Environment Analysis
- 3.5.1. Industry Analysis - Porter's
- 3.5.1.1. Supplier Power
- 3.5.1.2. Buyer Power
- 3.5.1.3. Substitution Threat
- 3.5.1.4. Threat from New Entrants
- 3.5.1.5. Competitive Rivalry
- 3.5.1. Industry Analysis - Porter's
- 3.6. Roadmap of the period panties market
- 3.7. Market Entry Strategies
- 3.8. Impact of COVID-19 on the period panties market
Chapter 4. Consumer Behavior Analysis
- 4.1. Consumer Trends and Preferences
- 4.2. Factors Affecting Buying Decision
- 4.3. Consumer Product Adoption
- 4.4. Observations & Recommendations
Chapter 5. Period Panties Market: Product Estimates & Trend Analysis
- 5.1. Product Movement Analysis & Market Share, 2021 & 2030
- 5.2. Brief
- 5.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 5.3. Bikini
- 5.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 5.4. Boyshort
- 5.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 5.5. Hi-Waist
- 5.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 5.6. Others
- 5.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
Chapter 6. Period Panties Market: Distribution Channel Estimates & Trend Analysis
- 6.1. Distribution Channel Movement Analysis & Market Share, 2021 & 2030
- 6.2. Offline
- 6.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 6.3. Online
- 6.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
Chapter 7. Period Panties Market: Regional Estimates & Trend Analysis
- 7.1. Regional Movement Analysis & Market Share, 2021 & 2030
- 7.2. North America
- 7.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.2.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
- 7.2.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 7.2.4. U.S.
- 7.2.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.2.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
- 7.2.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 7.3. Europe
- 7.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.3.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
- 7.3.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 7.3.4. Germany
- 7.3.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.3.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
- 7.3.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 7.3.5. UK
- 7.3.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.3.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
- 7.3.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 7.3.6. France
- 7.3.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.3.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
- 7.3.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 7.4. Asia Pacific
- 7.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
- 7.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 7.4.4. China
- 7.4.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.4.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
- 7.4.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 7.4.5. Japan
- 7.4.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.4.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
- 7.4.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 7.4.6. India
- 7.4.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.4.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
- 7.4.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 7.5. Central & South America
- 7.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
- 7.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 7.5.4. Brazil
- 7.5.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.5.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
- 7.5.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 7.6. Middle East & Africa
- 7.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
- 7.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 7.6.4. South Africa
- 7.6.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.6.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
- 7.6.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Chapter 8. Competitive Analysis
- 8.1. Key global players, recent developments & their impact on the industry
- 8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
- 8.3. Vendor Landscape
- 8.3.1. Key company market share analysis, 2021
Chapter 9. Company Profiles
- 9.1. Neione
- 9.1.1. Company Overview
- 9.1.2. Financial Performance
- 9.1.3. Product Benchmarking
- 9.1.4. Strategic Initiatives
- 9.2. Ruby Love (PANTYPROP INC)
- 9.2.1. Company Overview
- 9.2.2. Financial Performance
- 9.2.3. Product Benchmarking
- 9.2.4. Strategic Initiatives
- 9.3. Proof
- 9.3.1. Company Overview
- 9.3.2. Financial Performance
- 9.3.3. Product Benchmarking
- 9.3.4. Strategic Initiatives
- 9.4. Knix Wear, Inc.
- 9.4.1. Company Overview
- 9.4.2. Financial Performance
- 9.4.3. Product Benchmarking
- 9.4.4. Strategic Initiatives
- 9.5. Rael
- 9.5.1. Company Overview
- 9.5.2. Financial Performance
- 9.5.3. Product Benchmarking
- 9.5.4. Strategic Initiatives
- 9.6. Saalt, LLC
- 9.6.1. Company Overview
- 9.6.2. Financial Performance
- 9.6.3. Product Benchmarking
- 9.6.4. Strategic Initiatives
- 9.7. Victoria's Secret
- 9.7.1. Company Overview
- 9.7.2. Financial Performance
- 9.7.3. Product Benchmarking
- 9.7.4. Strategic Initiatives
- 9.8. FANNYPANTS
- 9.8.1. Company Overview
- 9.8.2. Financial Performance
- 9.8.3. Product Benchmarking
- 9.8.4. Strategic Initiatives
- 9.9. The Period Company
- 9.9.1. Company Overview
- 9.9.2. Financial Performance
- 9.9.3. Product Benchmarking
- 9.9.4. Strategic Initiatives
- 9.10. Thinx, Inc. (Kimberly-Clark)
- 9.10.1. Company Overview
- 9.10.2. Financial Performance
- 9.10.3. Product Benchmarking
- 9.10.4. Strategic Initiatives
Product Code: GVR-4-68040-027-7
List of Tables
- 1. Period Panties market - key market driver analysis
- 2. Period Panties market - key market restraint analysis
- 3. Global period brief market estimates and forecast, 2017 - 2030 (USD Million)
- 4. Global period bikini market estimates and forecast, 2017 - 2030 (USD Million)
- 5. Global period boyshort racquets market estimates and forecast, 2017 - 2030 (USD Million)
- 6. Global period hi-waist strings market estimates and forecast, 2017 - 2030 (USD Million)
- 7. Global other period panties market estimates and forecast, 2017 - 2030 (USD Million)
- 8. Global period panties market estimates and forecast through offline distribution channel, 2017 - 2030 (USD Million)
- 9. Global period panties market estimates and forecast through online channel, 2017 - 2030 (USD Million)
- 10. North America period panties market estimates and forecast, 2017 - 2030 (USD Million)
- 11. North America period panties market estimates and forecast, by product, 2017 - 2030 (USD Million)
- 12. North America period panties market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 13. U.S. period panties market estimates and forecast, 2017 - 2030 (USD Million)
- 14. U.S. period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
- 15. U.S. period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
- 16. Europe period panties market estimates and forecast, 2017 - 2030 (USD Million)
- 17. Europe period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
- 18. Europe period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
- 19. Germany period panties market estimates and forecast, 2017 - 2030 (USD Million)
- 20. Germany period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
- 21. Germany period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
- 22. UK period panties market estimates and forecast, 2017 - 2030 (USD Million)
- 23. UK period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
- 24. UK period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
- 25. France period panties market estimates and forecast, 2017 - 2030 (USD Million)
- 26. France period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
- 27. France period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
- 28. Asia Pacific period panties market estimates and forecast, 2017 - 2030 (USD Million)
- 29. Asia Pacific period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
- 30. Asia Pacific period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
- 31. China period panties market estimates and forecast, 2017 - 2030 (USD Million)
- 32. China period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
- 33. China period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
- 34. Japan period panties market estimates and forecast, 2017 - 2030 (USD Million)
- 35. Japan period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
- 36. Japan period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
- 37. India period panties market estimates and forecast, 2017 - 2030 (USD Million)
- 38. India period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
- 39. India period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
- 40. Central & South America period panties market estimates and forecast, 2017 - 2030 (USD Million)
- 41. Central & South America period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
- 42. Central & South America period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
- 43. Brazil period panties market estimates and forecast, 2017 - 2030 (USD Million)
- 44. Brazil period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
- 45. Brazil period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
- 46. Middle East & Africa period panties market estimates and forecast, 2017 - 2030 (USD Million)
- 47. Middle East & Africa period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
- 48. Middle East & Africa period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
- 49. South Africa period panties market estimates and forecast, 2017 - 2030 (USD Million)
- 50. South Africa period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
- 51. South Africa period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
- 52. Vendor landscape
List of Figures
- 1. Period Panties market snapshot
- 2. Period Panties market segmentation & scope
- 3. Period Panties market penetration & growth prospect mapping
- 4. Period Panties market value chain analysis
- 5. Period Panties market dynamics
- 6. Period Panties market porter's analysis
- 7. Period Panties market: product movement analysis
- 8. Period Panties market: distribution channel movement analysis
- 9. Period Panties market: regional movement analysis
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