PUBLISHER: Grand View Research | PRODUCT CODE: 2132404
PUBLISHER: Grand View Research | PRODUCT CODE: 2132404
Asia Pacific Underwear Market Size, Share & Trends Analysis Report By Gender, By Distribution Channel, By Country, And Segment Forecasts, 2026 - 2033
Asia Pacific Underwear Market Summary
The Asia Pacific underwear market size was valued at USD 28.3 billion in 2025 and is projected to grow from USD 30.4 billion in 2026 to USD 51.6 billion by 2033, at a CAGR of 7.9% from 2026 to 2033. The market is experiencing strong growth, driven by rising demand for comfortable, functional, and fashion-oriented underwear across urban and digitally connected consumers in the region. This growth is further supported by rising disposable incomes, rapid urbanization, and increasing consumer awareness of comfort, hygiene, and fashion.
Consumers are shifting toward premium innerwear that offers enhanced comfort, breathable fabrics, seamless designs, and functional features. The growing influence of e-commerce, social media, and fashion-conscious younger populations is further accelerating demand for branded and premium underwear across countries such as China, India, Japan, and South Korea.
The market is also witnessing a notable shift toward technologically advanced and sustainable underwear products. Brands are increasingly introducing moisture-wicking, antimicrobial, temperature-regulating, and eco-friendly innerwear made from recycled fibers, bamboo, and organic cotton to meet evolving consumer preferences. In February 2025, Wacoal India unveiled its Spring/Summer 2025 (SS'25) collection, featuring lightweight, breathable, and comfort-focused lingerie designed for warmer climates. The launch reflects the growing consumer preference for functional innerwear that combines innovative fabrics, comfort, and premium design across the Asia Pacific. This trend highlights the industry's growing emphasis on product innovation, performance-oriented fabrics, and premiumization as key factors influencing consumer purchasing decisions across the region.
In the Asia Pacific, urban style-conscious consumers are increasingly driving underwear purchases. In markets like Seoul and Shanghai, women buy lingerie and shapewear that complements outerwear such as high-waist pants and crop tops, while men choose boxer briefs with bold prints and logos for casual layering. Brands like Aimer and Triumph have tapped into this trend by offering collections designed for visible style, not just basic coverage.
Functional comfort for climate and lifestyle is another critical driver. Hot and humid regions such as Southeast Asia have fueled demand for breathable, moisture-wicking fabrics, while countries like Japan and South Korea see high adoption of stretchable, seamless designs suitable for office wear and commuting. Jockey India and Wacoal Japan have leveraged this by introducing region-specific fabric technologies that meet both comfort and durability needs.
Digital influence and social commerce are transforming buying behavior.
Platforms like Tmall, Lazada, Shopee, and Xiaohongshu allow consumers to explore domestic and international brands, view real-life styling by influencers, and access limited collections quickly. Campaigns such as Wacoal's influencer-led seasonal launches in China or Adore Me's men's underwear debut online have successfully created buzz, enabling brands to reach urban and semi-urban consumers beyond traditional retail channels.
Asia Pacific Underwear Market Report Segmentation
This report forecasts revenue growth at the country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the Asia Pacific underwear market report based on the gender, distribution channel and country:
- Gender Outlook (Revenue, USD Million, 2021 - 2033)
- Men
- Women
- Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
- Department Stores
- Supermarkets
- Underwear Shop
- Online
- Company Owned Website
- E-commerce
- Others
- Regional Outlook (Revenue, USD Million, 2021 - 2033)
- China
- Hong Kong
- Taiwan
- South Korea
- Indonesia
- Philippines
- Vietnam
- Thailand
- Malaysia
- Singapore
- India
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Gender Outlook
- 2.3. Distribution Channel Outlook
- 2.4. Competitive Landscape Outlook
Chapter 3. Asia Pacific Underwear Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.2. Penetration & Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Raw Material Trends
- 3.3.2. Manufacturing & Technology Trends
- 3.3.3. Sales/Retail Channel Analysis
- 3.3.4. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
- 3.5. Industry Analysis - Porter's Five Forces Analysis
- 3.6. Go-to Market Strategies
Chapter 4. Asia Pacific Underwear Market: Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.1.1. By Age
- 4.1.2. By Gender
- 4.1.3. By Income
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Influencing Buying Behavior
- 4.4. Social Commerce, Influencer & Community Trends
- 4.4.1. Influencer Marketing Strategies
- 4.4.2. Platform Specific Strategies (Instagram, TikTok, YouTube)
- 4.4.3. Community Engagement and Peer Recommendations
- 4.5. Consumer Channel Adoption & Purchase Preferences
- 4.6. Key Observations & Findings
Chapter 5. Asia Pacific Underwear Market: Gender Estimates & Trend Analysis
- 5.1. Asia Pacific Underwear Market: Gender Outlook
- 5.2. Gender Movement Analysis & Market Share, 2025 & 2033
- 5.3. Market Estimates & Forecasts, by Gender, 2021 - 2033 (USD Million)
- 5.3.1. Men
- 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.2. Women
- 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.1. Men
Chapter 6. Asia Pacific Underwear Market: Distribution Channel Estimates & Trend Analysis
- 6.1. Asia Pacific Underwear Market: Distribution Channel Outlook
- 6.2. Distribution Channel Movement Analysis & Market Share, 2025 & 2033
- 6.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Million)
- 6.3.1. Department Stores
- 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.2. Supermarkets
- 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.3. Underwear Shop
- 6.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.4. Online
- 6.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.4.2. Company-Owned Website
- 6.3.4.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.4.3. E-commerce
- 6.3.4.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.5. Others
- 6.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.1. Department Stores
Chapter 7. Asia Pacific Underwear Market: Country Estimates & Trend Analysis
- 7.1. Asia Pacific Underwear Market: Country Outlook
- 7.2. Country Movement Analysis & Market Share, 2025 & 2033
- 7.3. Market Estimates & Forecasts, by Country, 2021 - 2033 (USD Million)
- 7.3.1. China
- 7.3.1.1. Key country dynamics
- 7.3.1.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.2. Hong Kong
- 7.3.2.1. Key country dynamics
- 7.3.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.3. Taiwan
- 7.3.3.1. Key country dynamics
- 7.3.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.4. South Korea
- 7.3.4.1. Key country dynamics
- 7.3.4.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.5. Indonesia
- 7.3.5.1. Key country dynamics
- 7.3.5.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.6. Philippines
- 7.3.6.1. Key country dynamics
- 7.3.6.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.7. Vietnam
- 7.3.7.1. Key country dynamics
- 7.3.7.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.8. Thailand
- 7.3.8.1. Key country dynamics
- 7.3.8.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.9. Malaysia
- 7.3.9.1. Key country dynamics
- 7.3.9.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.10. Singapore
- 7.3.10.1. Key country dynamics
- 7.3.10.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.11. India
- 7.3.11.1. Key country dynamics
- 7.3.11.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.1. China
Chapter 8. Competitive Analysis
- 8.1. Recent Developments & Impact Analysis by Key Market Participants
- 8.2. Company Categorization
- 8.3. Participant's Overview
- 8.4. Financial Performance
- 8.5. Product and Benchmarking
- 8.6. Brand Market Share Analysis, 2025 (%)
- 8.7. Company Heat Map Analysis
- 8.8. Strategy Mapping
- 8.9. Company Profiles
- 8.9.1. Wacoal Holdings Corp.
- 8.9.1.1. Company Overview
- 8.9.1.2. Financial Performance
- 8.9.1.3. Product Portfolios
- 8.9.1.4. Strategic Initiatives
- 8.9.2. Aimer Group
- 8.9.2.1. Company Overview
- 8.9.2.2. Financial Performance
- 8.9.2.3. Product Portfolios
- 8.9.2.4. Strategic Initiatives
- 8.9.3. Triumph International
- 8.9.3.1. Company Overview
- 8.9.3.2. Financial Performance
- 8.9.3.3. Product Portfolios
- 8.9.3.4. Strategic Initiatives
- 8.9.4. Jockey
- 8.9.4.1. Company Overview
- 8.9.4.2. Financial Performance
- 8.9.4.3. Product Portfolios
- 8.9.4.4. Strategic Initiatives
- 8.9.5. Uniqlo
- 8.9.5.1. Company Overview
- 8.9.5.2. Financial Performance
- 8.9.5.3. Product Portfolios
- 8.9.5.4. Strategic Initiatives
- 8.9.6. Sabina
- 8.9.6.1. Company Overview
- 8.9.6.2. Financial Performance
- 8.9.6.3. Product Portfolios
- 8.9.6.4. Strategic Initiatives
- 8.9.7. BYC Co., Ltd.
- 8.9.7.1. Company Overview
- 8.9.7.2. Financial Performance
- 8.9.7.3. Product Portfolios
- 8.9.7.4. Strategic Initiatives
- 8.9.8. Lux Industries Ltd.
- 8.9.8.1. Company Overview
- 8.9.8.2. Financial Performance
- 8.9.8.3. Product Portfolios
- 8.9.8.4. Strategic Initiatives
- 8.9.9. Rupa & Co. Ltd.
- 8.9.9.1. Company Overview
- 8.9.9.2. Financial Performance
- 8.9.9.3. Product Portfolios
- 8.9.9.4. Strategic Initiatives
- 8.9.10. Dollar Industries Ltd.
- 8.9.10.1. Company Overview
- 8.9.10.2. Financial Performance
- 8.9.10.3. Product Portfolios
- 8.9.10.4. Strategic Initiatives
- 8.9.1. Wacoal Holdings Corp.
List of Tables
- Table 1. Asia Pacific underwear market - Key market driver analysis
- Table 2. Asia Pacific underwear market - Key market restraint analysis
- Table 3. Asia Pacific underwear market estimates & forecast, by gender (USD Million)
- Table 4. Asia Pacific underwear market estimates & forecast, by distribution channel (USD Million)
- Table 5. China macro-economic outlay
- Table 6. China underwear market estimates and forecast, 2021 - 2033 (USD Million)
- Table 7. China underwear market revenue estimates and forecast by gender, 2021 - 2033 (USD Million)
- Table 8. China underwear market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
- Table 9. Hong Kong macro-economic outlay
- Table 10. Hong Kong underwear market estimates and forecast, 2021 - 2033 (USD Million)
- Table 11. Hong Kong underwear market revenue estimates and forecast by gender, 2021 - 2033 (USD Million)
- Table 12. Hong Kong underwear market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
- Table 13. Taiwan macro-economic outlay
- Table 14. Taiwan underwear market estimates and forecast, 2021 - 2033 (USD Million)
- Table 15. Taiwan underwear market revenue estimates and forecast by gender, 2021 - 2033 (USD Million)
- Table 16. Taiwan underwear market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
- Table 17. South Korea macro-economic outlay
- Table 18. South Korea underwear market estimates and forecast, 2021 - 2033 (USD Million)
- Table 19. South Korea underwear market revenue estimates and forecast by gender, 2021 - 2033 (USD Million)
- Table 20. South Korea underwear market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
- Table 21. Indonesia macro-economic outlay
- Table 22. Indonesia underwear market estimates and forecast, 2021 - 2033 (USD Million)
- Table 23. Indonesia underwear market revenue estimates and forecast by gender, 2021 - 2033 (USD Million)
- Table 24. Indonesia underwear market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
- Table 25. Philippines macro-economic outlay
- Table 26. Philippines underwear market estimates and forecast, 2021 - 2033 (USD Million)
- Table 27. Philippines underwear market revenue estimates and forecast by gender, 2021 - 2033 (USD Million)
- Table 28. Philippines underwear market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
- Table 29. Vietnam macro-economic outlay
- Table 30. Vietnam underwear market estimates and forecast, 2021 - 2033 (USD Million)
- Table 31. Vietnam underwear market revenue estimates and forecast by gender, 2021 - 2033 (USD Million)
- Table 32. Vietnam underwear market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
- Table 33. Thailand macro-economic outlay
- Table 34. Thailand underwear market estimates and forecast, 2021 - 2033 (USD Million)
- Table 35. Thailand underwear market revenue estimates and forecast by gender, 2021 - 2033 (USD Million)
- Table 36. Thailand underwear market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
- Table 37. Malaysia macro-economic outlay
- Table 38. Malaysia underwear market estimates and forecast, 2021 - 2033 (USD Million)
- Table 39. Malaysia underwear market revenue estimates and forecast by gender, 2021 - 2033 (USD Million)
- Table 40. Malaysia underwear market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
- Table 41. Singapore macro-economic outlay
- Table 42. Singapore underwear market estimates and forecast, 2021 - 2033 (USD Million)
- Table 43. Singapore underwear market revenue estimates and forecast by gender, 2021 - 2033 (USD Million)
- Table 44. Singapore underwear market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
- Table 45. India macro-economic outlay
- Table 46. India underwear market estimates and forecast, 2021 - 2033 (USD Million)
- Table 47. India underwear market revenue estimates and forecast by gender, 2021 - 2033 (USD Million)
- Table 48. India underwear market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
- Table 49. Recent developments & impact analysis by key market participants
- Table 50. Company market share, 2025
- Table 51. Company heat map analysis
- Table 52. Companies undergoing key strategies
List of Figures
- Fig. 1 Asia Pacific underwear market segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market snapshot
- Fig. 7 Gender snapshot
- Fig. 8 Distribution channel snapshot
- Fig. 9 Country snapshot
- Fig. 10 Competitive landscape snapshot
- Fig. 11 Underwear market size, 2021 to 2033 (USD Million)
- Fig. 12 Underwear market: Value chain analysis
- Fig. 13 Underwear market: Profit margin analysis
- Fig. 14 Underwear market: Market dynamics
- Fig. 15 Underwear market: Porter's five forces analysis
- Fig. 16 Underwear market, by gender: Key Takeaways
- Fig. 17 Underwear market: Gender movement analysis, 2025 & 2033 (%)
- Fig. 18 Underwear for women market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 19 Underwear for men market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 20 Underwear market, by distribution channel: Key Takeaways
- Fig. 21 Underwear market: Distribution Channel movement analysis, 2025 & 2033 (%)
- Fig. 22 Sales of underwear through department stores market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 23 Sales of underwear through supermarkets market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 24 Sales of underwear through underwear shops market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 25 Sales of underwear through online channels market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 26 Sales of underwear through company owned websites market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 27 Sales of underwear through other online channels market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 28 Sales of underwear through other channels market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 29 Country marketplace: Key takeaways
- Fig. 30 China underwear market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 31 Hong Kong underwear market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 32 Taiwan underwear market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 33 South Korea underwear market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 34 Indonesia underwear market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 35 Philippines underwear market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 36 Vietnam underwear market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 37 Thailand underwear market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 38 Malaysia underwear market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 39 Singapore underwear market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 40 India underwear market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 41 Key company categorization
- Fig. 42 Company market share analysis, 2025
- Fig. 43 Strategic framework of the underwear market
