Market Research Report
U.S. Digital Signage Market Size, Share & Trends Analysis Report By Component, By Hardware Components, By Display Type, By Display Technology, By Application, By Location, By Region, And Segment Forecasts, 2020 - 2027
|Published by||Grand View Research, Inc.||Product code||744621|
|Published||Content info||110 Pages
Delivery time: 2-3 business days
|U.S. Digital Signage Market Size, Share & Trends Analysis Report By Component, By Hardware Components, By Display Type, By Display Technology, By Application, By Location, By Region, And Segment Forecasts, 2020 - 2027|
|Published: February 10, 2020||Content info: 110 Pages||
The U.S. digital signage market size is anticipated to reach USD 7.8 billion by 2027, according to a new report by Grand View Research, Inc., registering a 6.4% CAGR over the forecast period. The demand is expected to increase as advertisers, enterprises, and corporates are increasingly adopting this technology to promote and distribute content. Advancements in display technology are also likely to drive the market. Furthermore, increasing demand for digital signage solutions from industries such as healthcare, transportation, hospitality, and retail is likely to propel market growth over the forecast period.
Growing adoption of this technology is due to increasing demand for advertising content with enhanced quality and better sharpness. Rising demand for 4K embedded digital displays can be attributed to increase in need for enhanced sharp images. Digital signage above 52 inches are poised to gain popularity over the forecast period as advertisers are increasingly preferring outdoor advertising.
Besides this, software providers are engaged in providing design solutions that are compatible with multiple operating systems to new entrants in the market. They are particularly offering cloud-based design solutions that can aid in managing advertising content displayed on digital signage.
Operational cost of companies is reduced by cutting down the use of paper for advertisements and deviating from traditional marketing activities. In addition, combination of LED-backlit panels is resulting in substantial energy savings. Decrease in energy consumption owing to adoption of enhanced technologies, which includes LED, is attracting enterprises to opt for digital signage.
West U.S. accounted for the largest share in the market in 2019 and is estimated to retain its lead through 2027. The Midwest region is projected to exhibit the highest growth rate during the forecast period owing to burgeoning sales of digital signage in multiple industry verticals across the region.
Some of the prominent companies operating in the market are Cisco Systems, Inc.; Intel Corporation; Microsoft Corporation; BrightSign, LLC; Keywest Technology, Inc.; Planar System Inc.; Scala, Inc.; and Hughes Network Systems LLC.
Prominent players in the U.S. market include Panasonic Corporation of North America; Cisco Systems, Inc.; Intel Corporation; Microsoft Corporation; and Planar System Inc.