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Pet Supplements Market Size, Share & Trends Analysis Report By Pet Type (Cats, Dogs), By Distribution Channel (Offline, Online), By Region (North America, Europe, APAC, CSA, MEA), And Segment Forecasts, 2020 - 2027

Published by Grand View Research, Inc. Product code 930841
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Pet Supplements Market Size, Share & Trends Analysis Report By Pet Type (Cats, Dogs), By Distribution Channel (Offline, Online), By Region (North America, Europe, APAC, CSA, MEA), And Segment Forecasts, 2020 - 2027
Published: March 26, 2020 Content info: 80 Pages
Description

The global pet supplements market size is expected to reach USD 1.05 billion by 2027, expanding at a CAGR of 6.4% over the forecast period, according to a new report by Grand View Research, Inc. Growing awareness regarding the maintenance of pet health is one of the key factors driving the market.

Nowadays, owners are more concerned about the health and well-being of their pets. Several benefits of dietary supplements are impelling the growth of the market. Supplements improve the immune system, reduce the risk of heart problems, digestion problems, and cancer, and enhance the skin and coat health. On the other hand, adoption of pets keeps people healthy and fit, resulting in increased sales of supplements. For instance, it helps in reducing anxiety, preventing heart diseases, improving sleep quality, and reducing blood pressure. Hence, several health benefits associated with pets have increased their adoption across the globe in recent years.

Moreover, pet supplement companies are majorly focusing on increasing the product awareness among retailers and customers with the help of multi-colored and layered QR codes and point of sale information. These QR codes give deep knowledge regarding the ingredients and suitability of the product. For instance, in 2018, Pet Releaf added QR codes to all of its product packaging. These QR codes link directly to the company's page and give detailed information about the components used in products. It also proves no harmful chemicals and toxic solvents were used in supplements. Due to increasing penetration of smartphones and growing internet retailing, consumers are majorly comfortable with online shopping. Easy availability of supplements through offline and online distribution channels will boost the market growth in the coming years. However, lack of standardization of ingredients may hinder the growth of the pet supplements market.

Nonetheless, brand value enhancement by major market players in the emerging countries, such as China, India, and Brazil, and customer preferences for premium products are driving the market. Major players operating in this market are investing in raising product awareness to strengthen the consumer preference by increasing marketing expenditure and campaigns in developing countries, which will positively impact the overall market growth. For instance, in 2016, PetSmart improved its customer experience with deep insights through Omni channel and online sales channels. These insights will help the company to enhance the customer experience across varied areas, including product and service innovation as well as customer communications and loyalty. Cognizant empowered PetSmart with better decision making by integrating operational store, campaign, and other data.

Asia Pacific is estimated to exhibit the highest CAGR of 7.9% over the forecast period owing to increasing urbanization, growing trend of nuclear families, and changing perception towards animals, thereby resulting in increased pet adoption rates in emerging countries. In India, dogs are more popular than cats, birds, and horses. Dog supplements will account for a significant market share in the forthcoming years.

Implementation of several marketing strategies by market players, such as partnerships and acquisitions, will proliferate the growth of this market. For instance, in 2019, Dane Creek Capital Corp. acquired RawPaw Supplements for dogs and cats.

Further key findings from the study suggest:

Based on pet type, dog accounted for the largest share of more than 42% in 2019 due to launch of novel supplements in the market

Offline distribution channel accounted for the largest share of more than 90% in 2019 owing to easy availability of supplements in supermarkets, hypermarkets, medical stores, and convenience stores

North America accounted for the largest share of 43.34% in 2019 due to rising inclination towards pet humanization and increasing importance of pets' health and well-being

Some of the key players operating in the global pet supplements market are Nestle Purina Pet Care, VetriScience Laboratories, Ark Naturals, NOW Food, Virbac, Kemin Industries, Novotech Nutraceuticals, Zoetis, and Bayer.

Table of Contents
Product Code: GVR-4-68038-400-0

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segmental Outlook
  • 2.3. Competitive Insights

Chapter 3. Pet Supplements Market Variables, Trends & Scope

  • 3.1. Market Introduction
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Sales/Retail Channel Analysis
    • 3.3.2. Profit Margin Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Industry Challenges
    • 3.4.4. Industry Opportunities
  • 3.5. Business Environment Analysis
    • 3.5.1. Industry Analysis - Porter's
      • 3.5.1.1. Supplier Power
      • 3.5.1.2. Buyer Power
      • 3.5.1.3. Substitution Threat
      • 3.5.1.4. Threat from New Entrant
      • 3.5.1.5. Competitive Rivalry
  • 3.6. Roadmap of Pet Supplements Market
  • 3.7. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

  • 4.1. Consumer Trends and Preferences
  • 4.2. Factors Affecting Buying Decision
  • 4.3. Consumer Product Adoption
  • 4.4. Observations & Recommendations

Chapter 5. Pet Supplements Market: Pet Type Estimates & Trend Analysis

  • 5.1. Pet Type Movement Analysis & Market Share, 2019 & 2027
  • 5.2. Dogs
    • 5.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  • 5.3. Cats
    • 5.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  • 5.4. Others
    • 5.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)

Chapter 6. Pet Supplements Market: Distribution Channel Estimates & Trend Analysis

  • 6.1. Distribution Channel Movement Analysis & Market Share, 2019 & 2027
  • 6.2. Offline
    • 6.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  • 6.3. Online
    • 6.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)

Chapter 7. Pet Supplements Market: Regional Estimates & Trend Analysis

  • 7.1. Regional Movement Analysis & Market Share, 2019 & 2027
  • 7.2. North America
    • 7.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    • 7.2.2. Market estimates and forecast, by pet type, 2016 - 2027 (USD Million)
    • 7.2.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
    • 7.2.4. U.S.
      • 7.2.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
      • 7.2.4.2. Market estimates and forecast, by pet type, 2016 - 2027 (USD Million)
      • 7.2.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  • 7.3. Europe
    • 7.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    • 7.3.2. Market estimates and forecast, by pet type, 2016 - 2027 (USD Million)
    • 7.3.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
    • 7.3.4. Germany
      • 7.3.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
      • 7.3.4.2. Market estimates and forecast, by pet type, 2016 - 2027 (USD Million)
      • 7.3.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
    • 7.3.5. U.K.
      • 7.3.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
      • 7.3.5.2. Market estimates and forecast, by pet type, 2016 - 2027 (USD Million)
      • 7.3.5.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  • 7.4. Asia Pacific
    • 7.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    • 7.4.2. Market estimates and forecast, by pet type, 2016 - 2027 (USD Million)
    • 7.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
    • 7.4.4. China
      • 7.4.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
      • 7.4.4.2. Market estimates and forecast, by pet type, 2016 - 2027 (USD Million)
      • 7.4.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
    • 7.4.5. Japan
      • 7.4.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
      • 7.4.5.2. Market estimates and forecast, by pet type, 2016 - 2027 (USD Million)
      • 7.4.5.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  • 7.5. Central & South America
    • 7.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    • 7.5.2. Market estimates and forecast, by pet type, 2016 - 2027 (USD Million)
    • 7.5.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
    • 7.5.4. Brazil
      • 7.5.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
      • 7.5.4.2. Market estimates and forecast, by pet type, 2016 - 2027 (USD Million)
      • 7.5.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  • 7.6. Middle East & Africa (MEA)
    • 7.6.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    • 7.6.2. Market estimates and forecast, by pet type, 2016 - 2027 (USD Million)
    • 7.6.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
    • 7.6.4. South Africa
      • 7.6.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
      • 7.6.4.2. Market estimates and forecast, by pet type, 2016 - 2027 (USD Million)
      • 7.6.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)

Chapter 8. Competitive Analysis

  • 8.1. Key global players, recent developments & their impact on the industry
  • 8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
  • 8.3. Vendor Landscape
    • 8.3.1. Key company market share analysis, 2019

Chapter 9. Company Profiles

  • 9.1. Nestle Purina Pet Care
    • 9.1.1. Company Overview
    • 9.1.2. Financial Performance
    • 9.1.3. Product Benchmarking
    • 9.1.4. Strategic Initiatives
  • 9.2. VetriScience Laboratories
    • 9.2.1. Company Overview
    • 9.2.2. Financial Performance
    • 9.2.3. Product Benchmarking
    • 9.2.4. Strategic Initiatives
  • 9.3. Ark Naturals
    • 9.3.1. Company Overview
    • 9.3.2. Financial Performance
    • 9.3.3. Product Benchmarking
    • 9.3.4. Strategic Initiatives
  • 9.4. NOW Food
    • 9.4.1. Company Overview
    • 9.4.2. Financial Performance
    • 9.4.3. Product Benchmarking
    • 9.4.4. Strategic Initiatives
  • 9.5. Virbac
    • 9.5.1. Company Overview
    • 9.5.2. Financial Performance
    • 9.5.3. Product Benchmarking
    • 9.5.4. Strategic Initiatives
  • 9.6. Kemin Industries
    • 9.6.1. Company Overview
    • 9.6.2. Financial Performance
    • 9.6.3. Product Benchmarking
    • 9.6.4. Strategic Initiatives
  • 9.7. Novotech Nutraceuticals
    • 9.7.1. Company Overview
    • 9.7.2. Financial Performance
    • 9.7.3. Product Benchmarking
    • 9.7.4. Strategic Initiatives
  • 9.8. Zoetis
    • 9.8.1. Company Overview
    • 9.8.2. Financial Performance
    • 9.8.3. Product Benchmarking
    • 9.8.4. Strategic Initiatives
  • 9.9. Bayer
    • 9.9.1. Company Overview
    • 9.9.2. Financial Performance
    • 9.9.3. Product Benchmarking
    • 9.9.4. Strategic Initiatives
  • 9.10. Bayer
    • 9.10.1. Company Overview
    • 9.10.2. Financial Performance
    • 9.10.3. Product Benchmarking
    • 9.10.4. Strategic Initiatives

List of Tables

  • 1. Pet Supplements - Key market driver analysis
  • 2. Pet Supplements - Key market restraint analysis
  • 3. Global dog supplements market estimates and forecast, 2016 - 2027 (USD Million)
  • 4. Global cat supplements market estimates and forecast, 2016 - 2027 (USD Million)
  • 5. Global other pet supplements market estimates and forecast, 2016 - 2027 (USD Million)
  • 6. Global pet supplements market estimates and forecast by online, 2016 - 2027 (USD Million)
  • 7. Global pet supplements market estimates and forecast by offline, 2016 - 2027 (USD Million)
  • 8. North America pet supplements market estimates and forecast, 2016 - 2027 (USD Million)
  • 9. North America pet supplements market revenue estimates and forecast by pet type, 2016 - 2027 (USD Million)
  • 10. North America pet supplements market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
  • 11. U.S. pet supplements market estimates and forecast, 2016 - 2027 (USD Million)
  • 12. U.S. pet supplements market revenue estimates and forecast by pet type, 2016 - 2027 (USD Million)
  • 13. U.S. pet supplements market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
  • 14. Europe pet supplements market estimates and forecast, 2016 - 2027 (USD Million)
  • 15. Europe pet supplements market revenue estimates and forecast by pet type, 2016 - 2027 (USD Million)
  • 16. Europe pet supplements market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
  • 17. Germany pet supplements market estimates and forecast, 2016 - 2027 (USD Million)
  • 18. Germany pet supplements market revenue estimates and forecast by pet type, 2016 - 2027 (USD Million)
  • 19. Germany pet supplements market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
  • 20. U.K. pet supplements market estimates and forecast, 2016 - 2027 (USD Million)
  • 21. U.K. pet supplements market revenue estimates and forecast by pet type, 2016 - 2027 (USD Million)
  • 22. U.K. pet supplements market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
  • 23. APAC pet supplements market estimates and forecast, 2016 - 2027 (USD Million)
  • 24. APAC pet supplements market revenue estimates and forecast by pet type, 2016 - 2027 (USD Million)
  • 25. APAC pet supplements market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
  • 26. Japan pet supplements market estimates and forecast, 2016 - 2027 (USD Million)
  • 27. Japan pet supplements market revenue estimates and forecast by pet type, 2016 - 2027 (USD Million)
  • 28. Japan pet supplements market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
  • 29. China pet supplements market estimates and forecast, 2016 - 2027 (USD Million)
  • 30. China pet supplements market revenue estimates and forecast by pet type, 2016 - 2027 (USD Million)
  • 31. China pet supplements market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
  • 32. CSA pet supplements market estimates and forecast, 2016 - 2027 (USD Million)
  • 33. CSA pet supplements market revenue estimates and forecast by pet type, 2016 - 2027 (USD Million)
  • 34. CSA pet supplements market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
  • 35. Brazil pet supplements market estimates and forecast, 2016 - 2027 (USD Million)
  • 36. Brazil pet supplements market revenue estimates and forecast by pet type, 2016 - 2027 (USD Million)
  • 37. Brazil pet supplements market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
  • 38. MEA pet supplements market estimates and forecast, 2016 - 2027 (USD Million)
  • 39. MEA pet supplements market revenue estimates and forecast by pet type, 2016 - 2027 (USD Million)
  • 40. MEA pet supplements market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
  • 41. South Africa pet supplements market estimates and forecast, 2016 - 2027 (USD Million)
  • 42. South Africa pet supplements market revenue estimates and forecast by pet type, 2016 - 2027 (USD Million)
  • 43. South Africa pet supplements market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
  • 44. Vendor landscape

List of Figures

  • 1. Pet supplements market snapshot
  • 2. Pet supplements market segmentation & scope
  • 3. Pet supplements market penetration & growth prospect mapping
  • 4. Pet supplements value chain analysis
  • 5. Pet supplements market dynamics
  • 6. Pet supplements market Porter's analysis
  • 7. Pet supplements market: Pet type movement analysis
  • 8. Pet supplements market: Distribution channel movement analysis
  • 9. Pet supplements market: Regional movement analysis
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