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Market Research Report

Hard Seltzer Market Size, Share & Trends Analysis Report By ABV Content (1.0% To 4.9%, 5.0% To 6.9%), By Distribution Channel (On-trade, Off-trade), By Region, And Segment Forecasts, 2020 - 2027

Published by Grand View Research, Inc. Product code 952645
Published Content info 80 Pages
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Hard Seltzer Market Size, Share & Trends Analysis Report By ABV Content (1.0% To 4.9%, 5.0% To 6.9%), By Distribution Channel (On-trade, Off-trade), By Region, And Segment Forecasts, 2020 - 2027
Published: July 17, 2020 Content info: 80 Pages
Description

Market Growth & Trends

The global hard seltzer market size is expected to reach USD 14.5 billion by 2027, expanding at a CAGR of 16.2%, according to a new report by Grand View Research, Inc. The market is expected to experience substantial growth during the forecast period owing to the growing popularity of low content alcoholic beverages among the millennials in the developed economies including the U.S., Canada, and Australia. Furthermore, strong marketing campaigns by alcoholic drinks companies on such products is expected to have a positive impact on the industry.

Products launched have played a crucial role in the growing penetration of hard seltzer. In June 2020, Tesco announced to launch dedicated hard seltzer. It will be distributed by Mark Anthony Brands. The launch makes a significant milestone for the category in the U.K. that has been turning into a hotspot for hard seltzer manufacturers. In November 2019, AB InBev's launched Mike's Hard Sparkling Water in the U.K. The increasing demand for the product in the country is attributed to the increasing demand for healthier products with low calorie and sugar and clean labels which are still luxurious.

Similarly, in June 2020, Smirnoff Seltzer also entered the U.K. through various off-trade channels. The product is available in two flavors in the country including Smirnoff Seltzer Orange and Grapefruit, and Smirnoff Seltzer Raspberry and Rhubarb. The product is available in 250ml cans with ABV content of 4.7% and is priced at GBP 1.8 per can.

Australia has been evolving as another major center for the industry. Along with White Claw, Carlton and United Breweries launched Actual Vodka Seltzer in the country in May 2020, in two flavors including pure and lime. The drink contains 4.2% ABV and 100.0% natural ingredients.

Report Highlights:

  • Hard seltzer with 1.0% to 4.9% ABV content is expected to register the fastest growth during the forecast years with a CAGR of 16.6% from 2020 to 2027. Low ABV content of such products is expected to attract health-conscious consumers over the next few years
  • On-trade is expected to register the fastest growth during forecast years with a CAGR of 16.5% from 2020 to 2027. An increasing number of consumers drinking hard seltzers in bars and restaurants is creating the rising opportunity
  • Asia Pacific is expected to register the fastest growth during forecast years with a CAGR of 17.0% from 2020 to 2027. A large number of manufacturers focusing on the Australian market is playing a crucial role in the growth of the market
  • North America dominated the market by contributing over 70.0% in the global revenue in 2019. The wide penetration of the product in the U.S., Canada, and Brazil is acting as a catalyst in creating dominance.
Table of Contents
Product Code: GVR-4-68038-805-3

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. ABV Content Outlook
  • 2.3. Distribution Channel Outlook
  • 2.4. Competitive Insights

Chapter 3. Hard Seltzer Market Variables, Trends & Scope

  • 3.1. Market Introduction
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Sales/Retail Channel Analysis
    • 3.3.2. Profit Margin Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Industry Challenges
    • 3.4.4. Industry Opportunities
  • 3.5. Business Environment Analysis
    • 3.5.1. Industry Analysis - Porter's
      • 3.5.1.1. Supplier Power
      • 3.5.1.2. Buyer Power
      • 3.5.1.3. Substitution Threat
      • 3.5.1.4. Threat from New Entrant
      • 3.5.1.5. Competitive Rivalry
  • 3.6. Roadmap of Hard Seltzer Market
  • 3.7. Market Entry Strategies
  • 3.8. Impact of COVID-19

Chapter 4. Consumer Behavior Analysis

  • 4.1. Consumer Trends and Preferences
  • 4.2. Factors Affecting Buying Decision
  • 4.3. Consumer ABV Content Adoption
  • 4.4. Observations & Recommendations

Chapter 5. Hard Seltzer Market: ABV Content Estimates & Trend Analysis

  • 5.1. ABV Content Movement Analysis & Market Share, 2019 & 2027
  • 5.2. 1.0% to 4.9%
    • 5.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  • 5.3. 5.0% to 6.9%
    • 5.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  • 5.4. Others
    • 5.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)

Chapter 6. Hard Seltzer Market: Distribution Channel Estimates & Trend Analysis

  • 6.1. Distribution Channel Movement Analysis & Market Share, 2019 & 2027
  • 6.2. On-Trade
    • 6.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  • 6.3. Off-Trade
    • 6.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)

Chapter 7. Hard Seltzer Market: Regional Estimates & Trend Analysis

  • 7.1. Regional Movement Analysis & Market Share, 2019 & 2027
  • 7.2. Americas
    • 7.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    • 7.2.2. Market estimates and forecast, by ABV content, 2016 - 2027 (USD Million)
    • 7.2.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
    • 7.2.4. U.S.
      • 7.2.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
      • 7.2.4.2. Market estimates and forecast, by ABV content, 2016 - 2027 (USD Million)
      • 7.2.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
    • 7.2.5. Canada
      • 7.2.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
      • 7.2.5.2. Market estimates and forecast, by ABV content, 2016 - 2027 (USD Million)
      • 7.2.5.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
    • 7.2.6. Brazil
      • 7.2.6.1. Market estimates and forecast, 2016 - 2027 (USD Million)
      • 7.2.6.2. Market estimates and forecast, by ABV content, 2016 - 2027 (USD Million)
      • 7.2.6.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  • 7.3. Europe, Middle East & Africa
    • 7.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    • 7.3.2. Market estimates and forecast, by ABV content, 2016 - 2027 (USD Million)
    • 7.3.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
    • 7.3.4. U.K.
      • 7.3.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
      • 7.3.4.2. Market estimates and forecast, by ABV content, 2016 - 2027 (USD Million)
      • 7.3.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  • 7.4. Asia Pacific
    • 7.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    • 7.4.2. Market estimates and forecast, by ABV content, 2016 - 2027 (USD Million)
    • 7.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
    • 7.4.4. China
      • 7.4.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
      • 7.4.4.2. Market estimates and forecast, by ABV content, 2016 - 2027 (USD Million)
      • 7.4.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
    • 7.4.5. Australia
      • 7.4.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
      • 7.4.5.2. Market estimates and forecast, by ABV content, 2016 - 2027 (USD Million)
      • 7.4.5.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
    • 7.4.6. South Korea
      • 7.4.6.1. Market estimates and forecast, 2016 - 2027 (USD Million)
      • 7.4.6.2. Market estimates and forecast, by ABV content, 2016 - 2027 (USD Million)
      • 7.4.6.3. Market estimates and forecast, by Distribution Channel, 2016 - 2027 (USD Million)

Chapter 8. Competitive Analysis

  • 8.1. Key global players, recent developments & their impact on the industry
  • 8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
  • 8.3. Vendor Landscape
    • 8.3.1. Key company market share analysis, 2019

Chapter 9. Company Profiles

  • 9.1. Anheuser-Busch InBev
    • 9.1.1. Company Overview
    • 9.1.2. Financial Performance
    • 9.1.3. ABV Content Benchmarking
    • 9.1.4. Strategic Initiatives
  • 9.2. Barefoot Cellars
    • 9.2.1. Company Overview
    • 9.2.2. Financial Performance
    • 9.2.3. ABV Content Benchmarking
    • 9.2.4. Strategic Initiatives
  • 9.3. Blue Marble
    • 9.3.1. Company Overview
    • 9.3.2. Financial Performance
    • 9.3.3. ABV Content Benchmarking
    • 9.3.4. Strategic Initiatives
  • 9.4. Boathouse Beverage Co.
    • 9.4.1. Company Overview
    • 9.4.2. Financial Performance
    • 9.4.3. ABV Content Benchmarking
    • 9.4.4. Strategic Initiatives
  • 9.5. CUTWATER SPIRITS
    • 9.5.1. Company Overview
    • 9.5.2. Financial Performance
    • 9.5.3. ABV Content Benchmarking
    • 9.5.4. Strategic Initiatives
  • 9.6. Ficks & Co
    • 9.6.1. Company Overview
    • 9.6.2. Financial Performance
    • 9.6.3. ABV Content Benchmarking
    • 9.6.4. Strategic Initiatives
  • 9.7. Future Proof Brands LLC
    • 9.7.1. Company Overview
    • 9.7.2. Financial Performance
    • 9.7.3. ABV Content Benchmarking
    • 9.7.4. Strategic Initiatives
  • 9.8. HIGH NOON SPIRITS COMPANY
    • 9.8.1. Company Overview
    • 9.8.2. Financial Performance
    • 9.8.3. ABV Content Benchmarking
    • 9.8.4. Strategic Initiatives
  • 9.9. Kona Brewing Co
    • 9.9.1. Company Overview
    • 9.9.2. Financial Performance
    • 9.9.3. ABV Content Benchmarking
    • 9.9.4. Strategic Initiatives
  • 9.10. Lift Bridge Brewing Co.
    • 9.10.1. Company Overview
    • 9.10.2. Financial Performance
    • 9.10.3. ABV Content Benchmarking
    • 9.10.4. Strategic Initiatives

List of Tables

  • 1. Hard seltzer - Key market driver analysis
  • 2. Hard seltzer - Key market restraint analysis
  • 3. Global hard seltzer with ABV content 1.0% to 4.9% market estimates and forecast, 2016 - 2027 (USD Million)
  • 4. Global hard seltzer with ABV content 5.0% to 6.9% market estimates and forecast, 2016 - 2027 (USD Million)
  • 5. Global hard seltzer with other ABV content market estimates and forecast, 2016 - 2027 (USD Million)
  • 6. Global hard seltzer market estimates and forecast for the on-trade distribution channel, 2016 - 2027 (USD Million)
  • 7. Global hard seltzer market estimates and forecast for the off-trade distribution channel, 2016 - 2027 (USD Million)
  • 8. Americas hard seltzer market estimates and forecast, 2016 - 2027 (USD Million)
  • 9. Americas hard seltzer market revenue estimates and forecast by ABV content, 2016 - 2027 (USD Million)
  • 10. Americas hard seltzer market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
  • 11. U.S. hard seltzer market estimates and forecast, 2016 - 2027 (USD Million)
  • 12. U.S. hard seltzer market revenue estimates and forecast by ABV content, 2016 - 2027 (USD Million)
  • 13. U.S. hard seltzer market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
  • 14. Canada hard seltzer market estimates and forecast, 2016 - 2027 (USD Million)
  • 15. Canada hard seltzer market revenue estimates and forecast by ABV content, 2016 - 2027 (USD Million)
  • 16. Canada hard seltzer market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
  • 17. Brazil hard seltzer market estimates and forecast, 2016 - 2027 (USD Million)
  • 18. Brazil hard seltzer market revenue estimates and forecast by ABV content, 2016 - 2027 (USD Million)
  • 19. Brazil hard seltzer market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
  • 20. Europe, Middle East & Africa hard seltzer market estimates and forecast, 2016 - 2027 (USD Million)
  • 21. Europe, Middle East & Africa hard seltzer market revenue estimates and forecast by ABV content, 2016 - 2027 (USD Million)
  • 22. Europe hard seltzer market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
  • 23. U.K. hard seltzer market estimates and forecast, 2016 - 2027 (USD Million)
  • 24. U.K. hard seltzer market revenue estimates and forecast by ABV content, 2016 - 2027 (USD Million)
  • 25. U.K. hard seltzer market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
  • 26. Asia Pacific hard seltzer market estimates and forecast, 2016 - 2027 (USD Million)
  • 27. Asia Pacific hard seltzer market revenue estimates and forecast by ABV content, 2016 - 2027 (USD Million)
  • 28. Asia Pacific hard seltzer market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
  • 29. China hard seltzer market estimates and forecast, 2016 - 2027 (USD Million)
  • 30. China hard seltzer market revenue estimates and forecast by ABV content, 2016 - 2027 (USD Million)
  • 31. China hard seltzer market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
  • 32. Australia hard seltzer market estimates and forecast, 2016 - 2027 (USD Million)
  • 33. Australia hard seltzer market revenue estimates and forecast by ABV content, 2016 - 2027 (USD Million)
  • 34. Australia hard seltzer market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
  • 35. South Korea hard seltzer market estimates and forecast, 2016 - 2027 (USD Million)
  • 36. South Korea hard seltzer market revenue estimates and forecast by ABV content, 2016 - 2027 (USD Million)
  • 37. South Korea hard seltzer market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
  • 38. Vendor landscape

List of Figures

  • 1. Hard Seltzer market snapshot
  • 2. Hard Seltzer market segmentation & scope
  • 3. Hard Seltzer market penetration & growth prospect mapping
  • 4. Hard Seltzer value chain analysis
  • 5. Hard Seltzer market dynamics
  • 6. Hard Seltzer market Porter's analysis
  • 7. Hard Seltzer market: ABV content movement analysis
  • 8. Hard Seltzer market: Distribution channel movement analysis
  • 9. Hard Seltzer market: Regional movement analysis
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