Market Research Report
Enhanced Water Market Size, Share & Trends Analysis Report By Product (Flavored, Plain), By Distribution Channel (Online, Offline), By Region (Americas, Europe, MEA, APAC), And Segment Forecasts, 2020 - 2027
|Published by||Grand View Research, Inc.||Product code||952693|
|Published||Content info||80 Pages
Delivery time: 2-3 business days
|Enhanced Water Market Size, Share & Trends Analysis Report By Product (Flavored, Plain), By Distribution Channel (Online, Offline), By Region (Americas, Europe, MEA, APAC), And Segment Forecasts, 2020 - 2027|
|Published: July 29, 2020||Content info: 80 Pages||
Market Growth & Trends
The global enhanced water market size is expected to reach USD 11.3 billion by 2027, expanding at a CAGR of 8.3%, according to a new report by Grand View Research, Inc. These products are extremely popular among people suffering from kidney stones, bladder infection, fever, vomiting, and diarrhea. Enhanced water is also highly recommended for pregnant and breastfeeding women. Moreover, these products are consumed by people involved in a high-intensity workout and sports enthusiasts. Increasing the adoption of enhanced water among all age groups is expected to positively influence market growth. Health benefits associated with these products, along with the rising interest of millennials in sports and fitness-related activities, play a substantial role in boosting the demand for electrolyte hydration drinks. Moreover, increasing the number of product launches to suit the changing need of customers is driving market growth.
In June 2020, Daily Edge launched a new Enhanced Fruit Drinks, which is intended for providing support to increase hydration level and improve gut functions. It claims to provide a natural performance boost to its consumers. The product is available in flavors such as coconut citrus, berry punch, blood orange mango, and tropical ginger. The company claims that the product is 100% natural, free from caffeine and dairy, with no-GMO ingredients, and does not require to be refrigerated.
Consumers are focusing on purchasing hydration beverages owing to the associated health benefits such as digestion and circulation and for enhancing their appearance since adequate hydration leads to clearer and healthier skin. Such benefits are expected to drive the consumption of electrolyte hydration drinks among health-conscious consumers. The shifting interest of millennials towards sports and fitness activities is expected to further drive the market across the globe.