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Market Research Report
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959547

Heated Towel Rail Market Size, Share & Trends Analysis Report By Product (Electronic, Hydronic), By Application (Residential, Commercial), By Region, And Segment Forecasts, 2020 - 2027

Published: | Grand View Research, Inc. | 80 Pages | Delivery time: 2-10 business days

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Heated Towel Rail Market Size, Share & Trends Analysis Report By Product (Electronic, Hydronic), By Application (Residential, Commercial), By Region, And Segment Forecasts, 2020 - 2027
Published: August 6, 2020
Grand View Research, Inc.
Content info: 80 Pages
Delivery time: 2-10 business days
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  • Description
  • Table of Contents
Description

Market Growth & Trends

The global heated towel rail market size is anticipated to reach USD 1.59 billion by 2027, according to a new report by Grand View Research, Inc., expanding at a CAGR of 6.9% from 2020 to 2027. Growing demand for the cozy comfort of warm towels and moist free bathroom environment, particularly in winter season across the globe, is driving the need for heated towel rail among consumers. In addition, increasing technological advancements and improvement in providing more functional fittings for bathrooms and kitchen are helping derive higher penetration of heated towel rails among the residential and commercial sectors.

A heated towel rail offers the benefit of serving dry and warm towels, which are not only useful in humid and cold weather climates but also keeps the bathroom hygienic as dry towel minimizes the chances of a damp breeding ground for germs. There are two main types of highly efficient heated towel rails, which are electric and hydronic. Electric towel rails offer low energy consumption and usually consume the same power as a standard light bulb, and thus the market witnesses higher penetration of these models among consumers.

Hydronic models of towel rail utilize hot water plumbing to produce heat by running hot water through the rail, which requires connectivity to the central heating system or specific hydronic heating system. The increasing emergence of hydronic towel rails has been gaining traction among consumers as a large number of millennials are investing in new houses or home remodeling projects. According to studies by HomeAdvisor, millennials are investing in a greater number of home improvement projects each year compared to other age groups.

Rising trends across design, color, finish, and material in the heated towel rail industry are augmenting the product demand. For instance, the emergence of white, black, and rose gold finishes has been gaining popularity among consumers in the industry. Moreover, higher attraction towards black heated towel rails and bathroom fixtures has popularized the color in the bathroom accessories industry. For instance, in 2019, Warmup expanded its towel warmer collection with the introduction of new towel single bars and a full heated ladder available in brushed, polished, or new matte black finishes.

In terms of product, electric towel rails held a dominant position in the market in 2019. Electric towel rails are available in two formats of hardwired or plug-in both of which provide easier installation processes. Increasing preference of consumers residing in high rise buildings and apartments for electric towel rails owing to lack of central heating system in the buildings is also ramping up the demand for the product.

The commercial sector emerged as the largest application segment with a revenue-based share of 61.0% in 2019. With the increasing expansion of the real estate as well as commercial construction, the market is bound to witness growth in the bathroom fittings industry, which is likely to propel the demand for heated towel rails in these segments. According to the Office of National Statistics, the hospitality industry in the U.K. grew from USD 110.37 billion in 2015 to USD 125.78 billion in 2017.

Europe dominated the market with a revenue-based share of 40.2% in 2019. This region comprises countries with the lowest temperatures, which increases the usage of heated towel rail in the region. Moreover, increasing destructions caused by covid-19 impact in the region have compelled customers to adopt heating products and appliances, which is likely to cause higher growth prospects. According to a blog by World Economic Forum, in June 2020, various home furnishing goods, including electrically heated towel racks, have been gaining higher demand among residential consumers.

Report Highlights:

  • The hydronic product segment is expected to expand at the highest CAGR of 7.2% from 2020 to 2027
  • The commercial application segment was valued at USD 569.5 million in 2019
  • Asia Pacific is expected to witness the fastest growth over the forecast period with a revenue-based CAGR of 8.0% from 2020 to 2027.
Table of Contents
Product Code: GVR-4-68038-917-3

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segmental Outlook
  • 2.3. Competitive Insights

Chapter 3. Heated Towel Rail Market Variables, Trends & Scope

  • 3.1. Market Introduction
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Sales/Retail Channel Analysis
    • 3.3.2. Profit Margin Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Industry Challenges
    • 3.4.4. Industry Opportunities
  • 3.5. Business Environment Analysis
    • 3.5.1. Industry Analysis - Porter's
      • 3.5.1.1. Supplier Power
      • 3.5.1.2. Buyer Power
      • 3.5.1.3. Substitution Threat
      • 3.5.1.4. Threat from New Entrant
      • 3.5.1.5. Competitive Rivalry
  • 3.6. Roadmap of Heated Towel Rail Market
  • 3.7. Market Entry Strategies

Chapter 4. Consumer Behaviour Analysis

  • 4.1. Consumer Trends and Preferences
  • 4.2. Factors Affecting Buying Decision
  • 4.3. Consumer Product Adoption
  • 4.4. Observations & Recommendations

Chapter 5. Heated Towel Rail Market: Product Estimates & Trend Analysis

  • 5.1. Product Movement Analysis & Market Share, 2019 & 2027
  • 5.2. Electric
    • 5.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  • 5.3. Hydronic
    • 5.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)

Chapter 6. Heated Towel Rail Market: Application Estimates & Trend Analysis

  • 6.1. Application Movement Analysis & Market Share, 2019 & 2027
  • 6.2. Residential
    • 6.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  • 6.3. Commercial
    • 6.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)

Chapter 7. Heated Towel Rail Market: Regional Estimates & Trend Analysis

  • 7.1. Regional Movement Analysis & Market Share, 2019 & 2027
  • 7.2. North America
    • 7.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    • 7.2.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
    • 7.2.3. Market estimates and forecast, by application, 2016 - 2027 (USD Million)
    • 7.2.4. The U.S.
      • 7.2.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
      • 7.2.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
      • 7.2.4.3. Market estimates and forecast, by application, 2016 - 2027 (USD Million)
  • 7.3. Europe
    • 7.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    • 7.3.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
    • 7.3.3. Market estimates and forecast, by application, 2016 - 2027 (USD Million)
    • 7.3.4. Germany
      • 7.3.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
      • 7.3.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
      • 7.3.4.3. Market estimates and forecast, by application, 2016 - 2027 (USD Million)
    • 7.3.5. The U.K.
      • 7.3.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
      • 7.3.5.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
      • 7.3.5.3. Market estimates and forecast, by application, 2016 - 2027 (USD Million)
  • 7.4. Asia Pacific
    • 7.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    • 7.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
    • 7.4.3. Market estimates and forecast, by application, 2016 - 2027 (USD Million)
    • 7.4.4. China
      • 7.4.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
      • 7.4.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
      • 7.4.4.3. Market estimates and forecast, by application, 2016 - 2027 (USD Million)
    • 7.4.5. India
      • 7.4.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
      • 7.4.5.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
      • 7.4.5.3. Market estimates and forecast, by application, 2016 - 2027 (USD Million)
  • 7.5. Central & South America
    • 7.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    • 7.5.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
    • 7.5.3. Market estimates and forecast, by application, 2016 - 2027 (USD Million)
    • 7.5.4. Brazil
      • 7.5.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
      • 7.5.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
      • 7.5.4.3. Market estimates and forecast, by application, 2016 - 2027 (USD Million)
  • 7.6. Middle East & Africa
    • 7.6.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    • 7.6.2. Market estimates and forecast by product, 2016 - 2027 (USD Million)
    • 7.6.3. Market estimates and forecast, by application, 2016 - 2027 (USD Million)
    • 7.6.4. UAE
      • 7.6.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
      • 7.6.4.2. Market estimates and forecast by product, 2016 - 2027 (USD Million)
      • 7.6.4.3. Market estimates and forecast, by application, 2016 - 2027 (USD Million)

Chapter 8. Competitive Analysis

  • 8.1. Key global players, recent developments & their impact on the industry
  • 8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
  • 8.3. Vendor Landscape
    • 8.3.1. Key company market share analysis, 2019

Chapter 9. Company Profiles

  • 9.1. Amba Products
    • 9.1.1. Company Overview
    • 9.1.2. Financial Performance
    • 9.1.3. Product Benchmarking
    • 9.1.4. Strategic Initiatives
  • 9.2. WarmlyYours.com, Inc.
    • 9.2.1. Company Overview
    • 9.2.2. Financial Performance
    • 9.2.3. Product Benchmarking
    • 9.2.4. Strategic Initiatives
  • 9.3. Warmrails
    • 9.3.1. Company Overview
    • 9.3.2. Financial Performance
    • 9.3.3. Product Benchmarking
    • 9.3.4. Strategic Initiatives
  • 9.4. Vogue UK Ltd
    • 9.4.1. Company Overview
    • 9.4.2. Financial Performance
    • 9.4.3. Product Benchmarking
    • 9.4.4. Strategic Initiatives
  • 9.5. MARGAROLI SRL
    • 9.5.1. Company Overview
    • 9.5.2. Financial Performance
    • 9.5.3. Product Benchmarking
    • 9.5.4. Strategic Initiatives
  • 9.6. Zehnder Group AG
    • 9.6.1. Company Overview
    • 9.6.2. Financial Performance
    • 9.6.3. Product Benchmarking
    • 9.6.4. Strategic Initiatives
  • 9.7. Ecolec
    • 9.7.1. Company Overview
    • 9.7.2. Financial Performance
    • 9.7.3. Product Benchmarking
    • 9.7.4. Strategic Initiatives
  • 9.8. Kudox
    • 9.8.1. Company Overview
    • 9.8.2. Financial Performance
    • 9.8.3. Product Benchmarking
    • 9.8.4. Strategic Initiatives
  • 9.9. Jeeves Heated Towel Rails
    • 9.9.1. Company Overview
    • 9.9.2. Financial Performance
    • 9.9.3. Product Benchmarking
    • 9.9.4. Strategic Initiatives
  • 9.10. Bathroom Butler
    • 9.10.1. Company Overview
    • 9.10.2. Financial Performance
    • 9.10.3. Product Benchmarking
    • 9.10.4. Strategic Initiatives

List of Tables

  • 1. Heated Towel Rail - Key market driver analysis
  • 2. Heated Towel Rail - Key market restraint analysis
  • 3. Global electric heated towel rail market estimates and forecast, 2016 - 2027 (USD Million)
  • 4. Global hydronic heated towel rail market estimates and forecast, 2016 - 2027 (USD Million)
  • 5. Global heated towel rail market estimates and forecast, for residential application, 2016 - 2027 (USD Million)
  • 6. Global heated towel rail market estimates and forecast, for commercial application, 2016 - 2027 (USD Million)
  • 7. North America heated towel rail market estimates and forecast, 2016 - 2027 (USD Million)
  • 8. North America heated towel rail market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
  • 9. North America heated towel rail market revenue estimates and forecast by application, 2016 - 2027 (USD Million)
  • 10. U.S. heated towel rail market estimates and forecast, 2016 - 2027 (USD Million)
  • 11. U.S. heated towel rail market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
  • 12. U.S. heated towel rail market revenue estimates and forecast by application, 2016 - 2027 (USD Million)
  • 13. Europe heated towel rail market estimates and forecast, 2016 - 2027 (USD Million)
  • 14. Europe heated towel rail market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
  • 15. Europe heated towel rail market revenue estimates and forecast by application, 2016 - 2027 (USD Million)
  • 16. Germany heated towel rail market estimates and forecast, 2016 - 2027 (USD Million)
  • 17. Germany heated towel rail market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
  • 18. Germany heated towel rail market revenue estimates and forecast by application, 2016 - 2027 (USD Million)
  • 19. U.K. heated towel rail market estimates and forecast, 2016 - 2027 (USD Million)
  • 20. U.K. heated towel rail market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
  • 21. U.K. heated towel rail market revenue estimates and forecast by application, 2016 - 2027 (USD Million)
  • 22. Asia Pacific heated towel rail market estimates and forecast, 2016 - 2027 (USD Million)
  • 23. Asia Pacific heated towel rail market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
  • 24. Asia Pacific heated towel rail market revenue estimates and forecast by application, 2016 - 2027 (USD Million)
  • 25. China heated towel rail market estimates and forecast, 2016 - 2027 (USD Million)
  • 26. China heated towel rail market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
  • 27. China heated towel rail market revenue estimates and forecast by application, 2016 - 2027 (USD Million)
  • 28. India heated towel rail market estimates and forecast, 2016 - 2027 (USD Million)
  • 29. India heated towel rail market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
  • 30. India heated towel rail market revenue estimates and forecast by application, 2016 - 2027 (USD Million)
  • 31. Central & South America heated towel rail market estimates and forecast, 2016 - 2027 (USD Million)
  • 32. Central & South America heated towel rail market revenue estimates and forecast application, 2016 - 2027 (USD Million)
  • 33. Central & South America heated towel rail market revenue estimates and forecast by application, 2016 - 2027 (USD Million)
  • 34. Brazil heated towel rail market estimates and forecast, 2016 - 2027 (USD Million)
  • 35. Brazil heated towel rail market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
  • 36. Brazil heated towel rail market revenue estimates and forecast by application, 2016 - 2027 (USD Million)
  • 37. Middle East & Africa heated towel rail market estimates and forecast, 2016 - 2027 (USD Million)
  • 38. Middle East & Africa heated towel rail market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
  • 39. Middle East & Africa heated towel rail market revenue estimates and forecast by application, 2016 - 2027 (USD Million)
  • 40. UAE heated towel rail market estimates and forecast, 2016 - 2027 (USD Million)
  • 41. UAE heated towel rail market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
  • 42. UAE heated towel rail market revenue estimates and forecast by application, 2016 - 2027 (USD Million)
  • 43. Vendor landscape

List of Figures

  • 1. Heated Towel Rail market snapshot
  • 2. Heated Towel Rail market segmentation & scope
  • 3. Heated Towel Rail market penetration & growth prospect mapping
  • 4. Heated Towel Rail value chain analysis
  • 5. Heated Towel Rail market dynamics
  • 6. Heated Towel Rail market: Porter's analysis
  • 7. Heated Towel Rail market: Product movement analysis
  • 8. Heated Towel Rail market: Application movement analysis
  • 9. Heated Towel Rail market: Regional movement analysis