Worldwide Customer Data Platform Market Shares, 2021: Stellar CDP Growth Proves Value of Unified Data for CX

This IDC study presents the market shares of the top vendors in the worldwide customer data platform (CDP) market valued at $2.2 billion in 2021."The global transition to digital-first or digital-only brands requires unified customer data that can be used across the enterprise to deliver the high levels of customer experience expected by both consumer and business customers," said David Wallace, research director, Customer Intelligence and Analytics research at IDC. "The adoption and growth of CDPs shows that brands recognize the value of the enterprise customer data service that CDPs deliver to marketing, customer service, contact centers, and other teams that interact with customers, which can positively impact customer experience, deliver empathy at scale, and increase trust and loyalty. Brands also see the value of properly managing customer data using CDPs to protect privacy, which increases customer trust and protects brands from regulatory actions."