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PUBLISHER: IDC | PRODUCT CODE: 1119875
PUBLISHER: IDC | PRODUCT CODE: 1119875
Worldwide Digital Advertising Technology Market Shares, 2021: Amazon Hitting the Big Time
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PAGES: 12 Pages
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This IDC study provides the 2021 worldwide market share data for digital advertising technology vendors. "Last year's three major trends in digital advertising were strong spending growth, M&A activity and consolidation, and Amazon crashing the party with sky-high tech sales," said Karsten Weide, VP, Media and Entertainment at IDC."
IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
Market Share
Who Shaped the Year
- Amazon
- The Trade Desk
Market Context
- Significant Market Developments
Methodology
Market Definition
Related Research
Product Code: US49532921
IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
Market Share
Who Shaped the Year
- Amazon
- The Trade Desk
Market Context
- Significant Market Developments
Methodology
Market Definition
Related Research
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