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1032233

Data Analytics for Small and Medium-Sized Businesses: Go Deep, Go Broad, Go Deeper

Published: | IDC | 11 Pages | Delivery time: 1-2 business days

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Data Analytics for Small and Medium-Sized Businesses: Go Deep, Go Broad, Go Deeper
Published: October 11, 2021
IDC
Content info: 11 Pages
Delivery time: 1-2 business days
  • Description
  • Table of Contents

For small and medium businesses (SMBs), data and analytics are especially crucial given their limited resources. However, SMBs also face unique challenges in their implementation of data and analytics. This IDC Perspective examines how analytics is critical for SMBs in ensuring their survival and success and exposes the various issues they face when implementing analytics. We also look at how digital SMBs tend to "go deep, go broad, go deeper" in their analytics journeys. "SMBs, historically, have looked at analytics as the purview of much larger organizations. With the COVID-19 pandemic and the necessity of digitalization, this can no longer be the case," says Dr. Chris Marshall, associate VP, IDC Asia/Pacific.

Product Code: AP47764422

Executive Snapshot

Situation Overview

  • Data Analytics and Digital SMBs
  • The Role of Data Analytics in Enabling Digital Resilience for SMBs
  • Digital Challenges in Adopting Data Analytics
    • Adopting Analytics: Go Deep
    • Adopting Analytics: Go Broad
      • Embedded Analytics
      • ERP Application Suites and Analytics and BI Software
      • Analytics Data Management for SMBs
    • Adopting Analytics: Go Deeper
      • Vertical Analytics

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