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Market Research Report
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1043664

Canadian Consumer Paid OTT Video Services Subscribers and Transactional Clients Forecast, 2021-2025

Published: | IDC | 13 Pages | Delivery time: 1-2 business days

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Canadian Consumer Paid OTT Video Services Subscribers and Transactional Clients Forecast, 2021-2025
Published: December 25, 2021
IDC
Content info: 13 Pages
Delivery time: 1-2 business days
  • Description
  • Table of Contents

This IDC study presents a forecast of subscribers and transactional clients of paid OTT video services for annual strategic planning. The purpose of this study is to help marketers, product managers, and policy makers gain insight, validate decisions, and make course corrections. This document offers an industry update. Actions to consider are presented for OTT video service providers and broadcast distributors."Increased consumer appetite, heightened levels of awareness/familiarity, and plethora of differentiated (and expanding) content providers are normally coveted traits for growing a market," says Manish Nargas, research manager, Consumer and Mobile Research. "However, these traits coupled with a finite consumer wallet may be the root cause of unwanted drama (read: churn) and inflated service costs in the near term - OTT video service providers should be cognizant of the challenges that lie ahead."

Product Code: CA47052321

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

  • OTT Video Service Subscribers and Transactional Clients
  • Paid OTT Video Service Subscriptions
  • Paid Transactional OTT Video Services Clients

Market Context

  • Drivers and Inhibitors
    • Drivers
      • Premium Video on Demand - OTT Distribution of Exclusive Content
      • OTT Video 2.0 - Live and Linear Add-Ons
      • Exclusive and Extensive Catalogue of Content
    • Inhibitors
      • Content Chasers = Churn
      • Finite Consumer Wallet
  • Significant Market Developments
  • Changes from Prior Forecast

Market Definition

Methodology

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