Picture
SEARCH
What are you looking for?
Need help finding what you are looking for? Contact Us
Compare

PUBLISHER: IDC | PRODUCT CODE: 1065600

Cover Image

PUBLISHER: IDC | PRODUCT CODE: 1065600

U.S. Residential Multichannel Pay TV Consumer Spending Forecast, 2022-2026

PUBLISHED:
PAGES: 8 Pages
DELIVERY TIME: 1-2 business days
SELECT AN OPTION
PDF (Single User License)
USD 4500

Add to Cart

This IDC study presents a forecast of residential multichannel pay TV consumer spending, often referenced in pay TV provider quarterly and annual reports as video revenue, in the United States through 2026. Forecast segmentation reflects the three major market segments: cable, satellite, and telco TV services."IDC believes that the U.S. cable, satellite, and telco TV providers will continue to experience subscriber erosion during the forecast period as household penetration of residential services dips under 50% in 2022 and under 40% in 2025," said Greg Ireland, research director, TV and OTT Video at IDC. "As subscriber erosion takes place, so too does aggregate consumer spending on these services. What was once a $100 billion market is on its way to generating just $50 billion in consumer spend in 2026."

Product Code: US48928122

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

Market Context

  • Drivers and Inhibitors
    • Drivers
      • Customer Demand
      • Rate Increases
    • Inhibitors
      • Spending Shifts
      • New Entrants
      • Alternate OTT Choices
  • Significant Market Developments
  • Changes from Prior Forecast

Market Definition

Methodology

Related Research

Have a question?
Picture

Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

Picture

Christine Sirois

Manager - Americas

+1-860-674-8796

Questions? Please give us a call or visit the contact form.
Hi, how can we help?
Contact us!