Sales Acceleration: Latin America 2022 Tech Buying Behavior and Budgets

Description

This market perspective summarizes the most important enterprise tech buyer behavior and budget trends in Latin America for 2022, using an analysis of primary and secondary information sources.This report analyzes the businesses' and CIOs' agendas and their impact on IT budgets, digital agenda maturity status, future enterprise trends, the expected impact on the IT market, use cases, and a future outlook.Lastly, this document provides key recommendations for vendors and service providers."Organizations in the region are back on their planned path o towards their digital strategy, which is generating renewed opportunities for the technology market. Understanding strategic priorities and key use cases will be critical for technology providers to differentiate their value propositions," states Diego Anesini, Research Director, Latin America. "Revenues from digital services and experiences will be responsible for at least USD 2 trillion in the region's economy by 2026."

Product Code: LA48864922

Executive Snapshot

New Market Developments and Dynamics

Evolution of Business Priorities in 2022
- Productivity and Competitiveness: Focus on the Worker and the Customer
  - The Digital Experience Gains Place in the Agenda
  - Innovation and Geographical Expansion, as a Result of Digitization
Business Priorities Impacting the CIO Agenda in 2022
- Security and the Cloud as "Cross" Initiatives
  - Intelligence
  - The Relationship with Customers
  - Impact on the IT Budget
Perspectives on the Organizations' Digital Strategy
- Digital Strategy Maturity
  - Digital Strategy Challenges
Future outlook: impact on revenues and strategy priorities