Worldwide Smart Speaker Market Shares, 2021: Amazon, Google, and Baidu Maintain Dominance in a Rapidly Cooling Market

This IDC study discusses worldwide smart speaker market shares for 2021."The COVID-19 pandemic inflated demand in 2020 and 2021 as consumers shifted spending priorities in-house, but now interest is levelling off as consumers set their focus beyond the home once more as pandemic restrictions have relaxed," says Adam Wright, senior research analyst for IDC's Smart Home and Office Devices research program. "The rapid proliferation of smart speakers in the past few years has exposed some of the shortcomings of these devices and consumers are vastly underutilizing the full suite of capabilities and services."