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PUBLISHER: IDC | PRODUCT CODE: 1111968

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PUBLISHER: IDC | PRODUCT CODE: 1111968

Artificial Intelligence in India: Adoption So Far, Use Cases by Verticals and Key Case Studies

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PAGES: 20 Pages
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This IDC Perspective provides IDC use case reports and shows how India organizations incorporate artificial intelligence (AI) to perform multiple business operations. Organizations in India leverage AI/machine learning (ML) technology to achieve different business objectives, such as and IT automation. The successful adoption of AI includes strategy, implementation, risk management, and an AI-enabled workforce."AI is changing how industries used to function and operate and the way business services are delivered to end users. The crux of the accelerated technological adoption across sectors, including government, has been to make determined efforts and build next-generation technology that improve the delivery of public services while enhancing overall business performance and customer satisfaction," says Swapnil Shende, senior market analyst for AI, IDC India.

Product Code: AP48500722

Executive Snapshot

Situation Overview

  • Current State of Artificial Intelligence in India
    • India Artificial Intelligence Market Spend Grew over Three Times in 2021 Compared with 2018 Spend
    • AI Services to Dominate Overall AI Market Spend in India in 2025
    • Natural Language Processing to lead AI Solutions Investments in 2023
  • The Pivotal Role of the AI Ecosystem in India
  • How Government Policies and Regulations Accelerate AI Growth
    • Key Government Initiatives in India Helping AI Growth
  • Challenges/Barriers Faced by Enterprises in Their AI Projects
  • Model Development and Model Training Challenges Faced by Enterprise Practitioners
  • Industries Driving the Acceleration of AI Adoption
    • Organizations in India Investing in Key AI Use Cases in 2021
  • How Organizations Are Adopting Use Cases
    • Program Advisors and Recommendation Systems
      • Decathlon Leverages AI to Create Personalized Experiences for Customers
      • Meesho Leverages an AI Lead System for Price Recommendations
      • Paytm Money Introduces Intelligent Messenger
    • Augmented Customer Service Agents
      • Nykaa Adopts an AI-Powered Platform to Enhance CX
      • Hathway Cable & Datacom Ltd. Leverages AI-Enabled Virtual Assistant to Enhance CX and Scale Support
      • Muthoot Finance Introduces Mattu
    • Smart Business Innovation and Automation
      • Apollo Tyres Leverages ML to Transform into an Agile and Data-Driven Enterprise to Enhance CX and Enable Process Automation
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    • Digital Assistants
      • Paytm Money Simplifies Time-Consuming and Manual User Onboarding Processes by Leveraging ML-Based Optical Character Recognition
  • Others
    • Sales Process Recommendation and Augmentation
      • Blackberrys Leverages AI to Enable Personalized Customer Engagement Campaigns
      • Bata Corporation's In-Store Sales and Customer Satisfaction Are Driven by an AI-Based Video Analytics Technology
    • Fraud Analysis and Investigation
      • StashFin Leverages ML and AI to Improve Fraud Detection

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  • Related Research
  • Synopsis
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