The Future of Digital Innovation: To Win in Digital Business, Enterprises Must Innovate

This IDC Perspective describes the Future of Digital Innovation Framework: the practices, technology, and culture required to build and sustain innovative digital offerings."Enterprise technology investments are evolving from a focus on digital transformation to a focus on running viable digital businesses," said Nancy Gohring, research director for the Future of Digital Innovation agenda program at IDC. "Organizations that deliver innovative digital capabilities, however, will become market leaders. To deliver innovative offerings at scale and repeatedly, enterprises should invest now in building a digital innovation value engine."